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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Neo-Bis Eco-Entrepreneur
Yustina Chrismardani
Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PASAR TENAGA KERJA KABUPATEN BANGKALAN Andri Wijanarko; Yustina Chrismardani
MediaTrend Vol 11, No 2 (2016): Oktober
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v11i2.1748

Abstract

Kabupaten Bangkalan is a gateway that has been connected Madura island with Surabaya City, the capital city of East Java Province,  through Suramadu bridge. This study investigates the pattern of labor demand in Bangkalan. The pattern of labor demand is very important to be known, especially by Division of Social, Manpower and Transmigration Bangkalan, the authorized which provide guidance and address the labor problemsThe method used is technically primary data collection through surveys and interviews to the company (employer) in five main districts, namely District of Bangkalan, District of Socah, District of Kamal, District of Labang and District of Burneh. The purpose of this study to know the pattern of demand for labor in Bangkalan so that The Bangkalan Agency of Social, Manpower and Transmigration can use the results of such research in developing planning strategies more better targeted.Based on the survey, in 2016 is expected to increase the labor demand at high school education level who initially was balanced between primary education and highschool education level of workers. Likewise, in 2017 and 2018 was still dominated by the high school education level of workers, followed by undergraduate level. Recommendations from this study is the need for attention and follow-up of the The Bangkalan Agency of Social, Manpower and Transmigration to be able to open a Training Center more in some locations, especially Training Centre at the district level to train the workforce skills at the level of high school education, and implement the Job Fair in order to facilitate labor undergraduate level to get a job.
TENAGA KERJA SEKTOR FORMAL DAN INFORMAL DI KABUPATEN BANGKALAN Yustina - Chrismardani; Bondan Satriawan
MediaTrend Vol 13, No 1 (2018): Maret
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v13i1.3665

Abstract

One of the interesting things studied from Kabupaten Bangkalan is the aspect of employment, especially based on formal and informal sector. Based on the formal sector workers who belong to the category of workers / workers and tried to be assisted by permanent workers / workers paid up to 76 percent, and informal workers are who try their own, trying to be assisted by temporary workers, free workers in agriculture, free workers in non-paid to reach 24 percent. Other important findings indicate that there is no significant difference in the total income of workers in the formal and formal sectors, which is an average of Rp 76,184, and it turns out that Bangkalan regency has not been the target of workers migration from the surrounding area. 
KOMUNIKASI PEMASARAN TERPADU : IMPLEMENTASI UNTUK UMKM Yustina Chrismardani
Neo-Bis Vol 8, No 2 (2014): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v8i2.472

Abstract

Komunikasi pemasaran terpadu telah diadopsi baik di perusahaan besar maupun perusahaan kecil, termasuk di lingkungan usaha mikro kecil menengah (UMKM). UMKM dapat menggunakan program ini dengan menyesuaikan pada anggaran yang tersedia. Sebuah program sederhana dari komunikasi pemasaran terpadu yang dapat digunakan adalah memperkenalkan produk mereka kepada pelanggan dengan menggunakan brosur, banner (spanduk), diskon atau produk sample (gratis), dan pemasaran online, dapat digunakan sebagai alat promosi dengan anggaran yang rendah.  UMKM dapat melakukan komunikasi pemasaran terpadu, walaupun belum maksimal.  Kegiatan promosi yang dilakukan oleh UMKM masih terkendala oleh biaya,  kemampuan promosi yang sangat minim tersebut disebabkan oleh ketiadaan biaya sehingga hanya beberapa unsur dalam komunikasi pemasaran terpadu yang dapat diterapkan oleh UMKM, yaitu:  Iklan, publisitas, promosi penjualan, dan pemasaran langsung.
Peranan Lingkungan Eksternal Internal Terhadap Kinerja Industri Kecil Batik di Kabupaten Bangkalan Yustina Chrismardani; Triana Setiyarini
Neo-Bis Vol 2, No 1 (2008): JUNI
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v2i1.557

Abstract

The performance of every kind of  industry always related to external-internal environment.  Based on that subject, this research aimed to analyze the influences of external environment factors (buyers, suppliers, techology and government) and internal environment factors (marketing, finance and production) to the performance of small business of batik in Bangkalan.  The population of this research was the small business’s manager or owner in Kecamatan Tanjung Buli Kabupaten Bangkalan.  The sample was 42 batik’s manager or owner, taken in 3 villages.  The result of this research was : buyers, suppliers, technology, marketing and production had the significant influences to the small business’s performance; and marketing had the biggest influence to the small businesss’s performance.
MENGUKUR LOYALITAS PELANGGAN MELALUI RETAIL SERVICE QUALITY YUSTINA CHRISMARDANI
Neo-Bis Vol 9, No 2 (2015): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v9i2.1276

Abstract

This study aims to determine the direct effects of five variables of retail service quality (X) on customer satisfaction (Y1), the direct effect of customer satisfaction (Y1) on customer loyalty (Y2), the direct effects of five X variables on customer loyalty (Y2) and the indirect effects of five X variables on customer loyalty through customer satisfaction.  The data was taken from 100 customer of Tom and Jerry store. Used path analysis, the result can be reveled as : physical aspects and policy have the direct effects of customer satisfaction, while customer satisfaction has the direct effect on customer loyalty.  It means that physical aspects and policy has the indirect effects of customer loyalty through customer satisfaction.  Meanwhile the other variables such as reliability, personal interaction and problem solving don’t have the direct effects of customer satisfaction, it means those variables don’t have the indirect effects of customer loyalty through customer satisfaction.  Only physical aspects and reliability which have the direct effects on customer loyalty.
IMPLEMENTASI BLUE OCEAN STRATEGY DI INDONESIA Yustina Chrismardani
Neo-Bis Vol 4, No 2 (2010): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v4i2.586

Abstract

Blue Ocean Strategy was a strategy to create uncontested market and make competition irrelevant. In blue ocean, demand is created rather than fought over. Canvas strategy and value curve was needed to create Blue Ocean Strategy.  Its a dinamic process to create a blue ocean, and always needed to check on value curve, in order to find know the time to create another blue ocean.  Altough a wellknown strategy, the implementation in Indonesia still rare and needed a manager with a long-term perspective and knowldge to execute this strategy.
MODEL PEMBELAJARAN KEWIRAUSAHAAN YANG BERKELANJUTAN YUSTINA CHRISMARDANI
Eco-Entrepreneur Vol 2, No 1 (2016): JUNI
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v2i1.1856

Abstract

Developing entrepreneurship to the student, with the end result is the formation of young entrepreneurs, it needs a model of sustainable entrepreneurial learning. This model prioritizes the synergy of government policies on entrepreneurship education and the establishment of curricula that include entrepreneurship development stages. The first element is the government policy on entrepreneurship education. Entrepreneurship education policy has been sparked and is followed by a variety of entrepreneurial programs that can be accessed by students and the university. The second element is the establishment of a curriculum based entrepreneurship. Curriculum developed from the first semester until the end semester, based on the stage of entrepreneurship development. These stages can generally be designed as follows: (1) growing entrepreneurial mindset, (2) Stage of business experience, (3) business start up, (4) business development.
KONSEP PENGEMBANGAN EKOWISATA GARAM MELALUI PENDEKATAN TRIPLE HELIX DI PULAU MADURA Triana Setiyarini; Yustina Chrismardani
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 1 (2019): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (808.918 KB) | DOI: 10.21107/kompetensi.v13i1.6823

Abstract

Madura Island has long been known as a salt island. Alt hough there are many tourist destinat ions in Madura, no one hasutilized and developed salt as an ecotourism potent ial. Throughsalt ecotourism, it is expected to be a solution to some of theproblems associated with salt, especially to improve the welfareof salt farmers. The purpose of this study was to determine theconcept of salt ecotourism development through the triple helixapproach on Madura Island. This type of research is induct iveanalysis by collect ing, compiling and describing various actualdata, documents and informat ion. The data that has beenobtained is then analyzed by descriptive analysis method. Theresults showed that the potential for salt cult ivation in fourdistricts in Madura namely Bangkalan, Sampang, Pamekasanand Sumenep can be used as an opportunit y to develop attractivetourism through the concept of salt ecotourism. This is becauseMadura's land could meet five basic principles of ecotourismdevelopment in Indonesia, namely the principles ofconservation, educat ion, tourism, economy, and participat ion oflocal communit ies. Salt ecotourism requires collaboration fromacademics, businesses represented by groups of salt farmers, andthe government. These three actors, called triple helix, havedifferent roles in order to develop salt ecotourism starting fromplanning, utilizat ion and control.
DAMPAK DAN TANTANGAN DALAM IMPLEMENTASI SOCIAL MEDIA MARKETING UNTUK UMKM Yustina Chrismardani; Triana Setiyarini
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 2 (2019): Oktober
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.569 KB) | DOI: 10.21107/kompetensi.v13i2.6831

Abstract

Social media marketing merupakan variasi alat pemasaran yang dapat digunakan secara mudah dan tidak berbiaya, bila dibandingkan dengan alat pemasaran lainnya. Dengan biaya yang lebih rendah daripada alat pemasaran yang lain, UMKM cenderung cocok menggunakan metode social media marketing untuk memperkenalkan produknya, membangun hubungan dengan pelanggan dan memperkuat merk nya. Pada kenyatannya, hanya 30% usaha di Indonesia yang menggunakan instrument digital, sehingga dibutuhkan lebih banyak riset untuk mengeksplorasi perspektif dari perusahaan, terutama dalam memahami penghalang atau penghambat dalam penggunaan social media marketing. Tujuan dari riset ini adalah mendeskripsikan konsep social media marketing, penggunaan social media sebagai sarana promosi untuk UMKM, dampak dan tantangan dihadapi oleh UMKM dalam penggunaan social media. Merencanakan untuk menggunakan social media sebagai alat pemasaran yang kompetitif, memerlukan isi pesan yang dapat menarik perhatian pelanggan. Selain itu, juga dibutuhkan ketulusan, perhatian dan respon dengan cepat dalam berkomunikasi dengan pelanggan target. Tantangan dalam penggunaan social media marketing oleh UMKM yang meliputi factor internal dan eksternal, merupakan hal yang harus dihadapi dan diantisipasi agar mencapai keberhasilan dalam social media marketing.
Co-Authors Andri Wijanarko Triana Setiyarini Triana Setiyarini