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All Journal Ekonomi Bisnis UG Journal Prosiding PESAT JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Christera Kuswahyu Indira
Program Studi Manajemen, Fakultas Ekonomi Universitas Gunadarma
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Journal : JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah

 1 
Promosi dan Customer Relationship Management Terhadap Kepuasan Pengguna Shopee Pay Pasca Pandemi Ardiansyah*, Irfan; Dirnaeni, Desti; Indira, Christera Kuswahyu
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 3 (2023): Juni, socio-economics, community law, cultural history and social issues
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i3.25874

Abstract

This study aims to determine the effect of promotions and Customer Relationship Management (CRM) on post-pandemic Shopee pay user satisfaction. The population in this study are people who use the Shopee Pay e-wallet and live in Jabodetabek, because the population size is unknown, the unknown population formula from Rao Purba (1996) is used with an error rate of 5%, the result is 384 respondents to be the sample of this study. Data collection techniques by distributing questionnaires and the methods used in this study are validity, reliability, classical assumption test, multiple linear regression partial test, simultaneous test and determination test. Based on the results obtained, it can be seen that partially and simultaneously promotions and customer relationship management have an effect on post-pandemic post-pandemic post-pandemic Shopee Pay user satisfaction.
Co-Authors Anisah Anisah Ardiansyah*, Irfan Budi Utami Dirnaeni, Desti Lies Handrijaningsih Maria Y. Aryati Wahyuningrum Ria Martha, Ria Rini Dwiastutiningsih Rini Dwiastutiningsih Septi Mariani, Septi