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All Journal UG Journal Prosiding PESAT Ultima Management : Jurnal Ilmu Manajemen Ilomata International Journal of Tax and Accounting Ilomata International Journal of Management Ilomata International Journal of Management Ilomata International Journal of Social Science International Journal Management and Economic (IJME)
Septi Mariani, Septi
Universitas Gunadarma
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH BAURAN PEMASARAN, PERILAKU KONSUMEN DAN LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN BLACKBERRY DI BEKASI Mariani, Septi; Indira, Christera Kuswahyu; Martha, Ria
UG Journal Vol 7, No 3 (2013)
Publisher : Universitas Gunadarma

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Abstract

Penelitian ini merupakan studi tentcing bauran pemasaran, perilaku konsumeit(gaya hidup, motivcisi, persepsi, pembelajaran) dan lingkangan (kelompok acuan)terhadap keputusan pembelian Blackberry di lingkup konsumen seluler MallMetropolitan Bekcisi secara simultan, serta mengetahui variabel yang berpengaruhdorninan terhadap keputusan pembelian Blackberry di lingkungan MallMetropolitan Bekasi. Sebanyak 50 responden diambil secara acak. Hasil UjiANOVA yang memperlihatkan nilai Fhilwlÿlebih besar dari Flabel (2,981 > 2,124).berarti terdapat pengaruh yang sigmfikan secara simultan antara variabel-variabel yang terdiri dari bauran pemasaran (produk, harga, promosi, distribusi),individu konsumen (gaya hidup, motivasi, persepsi, pembelajaran) dan pengaruhlingkungan (kelompok acuan), terhadap keputusan pembelian Blackberry (Y) .Variabel dominan dalam penelitian ini adalah persepsi yang mempengaruhikeputusan pembelian Blackberry.
MENINGKATKAN KINERJA KASIR DENGAN OPTIMALISASIANTRIAN PADA KFC CABANG LOKASARI Mariani, Septi; Handrijaningsih, Lies; Amelia, Kharisma Citra
UG Journal Vol 8, No 4 (2014)
Publisher : Universitas Gunadarma

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Abstract

Antrian dapat terjadi kapan saja, baik pada jam biasa maupun jam sibuk. Antrianadalah salah satu indikasi bahwa konsumen menyukai servis yang diberikan.Penelitian ini bertujuan untuk menganalisis antrian di KFC Cabang Lokasaridengan menggunakan metode multi channel-single phase. Evaluasi antrianmerupakan salah satu jalan guna mencapai pengoperasian kasir yang optimal.Pada saa tjam sibuk jumlah kasir yang beroperasi adalah tiga sedangkan padasaat jam biasa dapat mengoperasikan dua saja.
ANALISIS TEKNIKAL MODERN MENGGUNAKAN METODE MACD, RSI, SO, DAN BUY AND HOLD UNTUK MENGETAHUI RETURN SAHAM OPTIMAL PADA SEKTOR PERBANKAN LQ 45 Pramono, Agung; Soenhadji, Iman Murtono; Mariani, Septi; Astuti, Ida
Prosiding PESAT Vol 5 (2013)
Publisher : Prosiding PESAT

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Tujuan dari penelitian ini adalah: (1) Untuk menganalisis bagaimana return yangdidapat masing-masing saham dari metode Moving Average Convergence Divergence,Relative Strength Index, Stochastic Oscillator, dan Buy and Hold. (2) Untukmengidentifikasi metode apakah yang paling tepat bila dilihat dari return optimal. Dan(3) Untuk mengidentifikasi saham terbaik berdasarkan return optimal yang dihasilkanoleh metode Moving Average Convergence Divergence, Relative Strength Index,Stochastic Oscillator, dan Buy and Hold. Metode penelitian yang dipergunakan dalampenelitian ini adalah menggunakan data pergerakan harga saham sektor perbankankelompok LQ45 yang diakses melalui situs www.finance.yahoo.com. Hasil penelitianini adalah: (1) Penggunaan metode Moving Average Convergen Divergen (MACD),Stochastic Oscillator (SO), Relative Strength Index (RSI), dan buy and hold mampumenjawab tujuan penelitian tentang return yang dihasilkan oleh masing-masing saham.(2) Dilihat dari return optimal metode yang paling tepat dilakukan adalah metode buyand hold. Dan (3) Saham terbaik berdasarkan return optimal adalah saham PT BankMandiri Tbk. (BMRI).
IMPLEMENTASI KUALITAS PRODUK, HARGA, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA YELLOW TRUCK COFFEE Handrijaningsih, Lies; Mariani, Septi; Anisah, Anisah; Purwati, Lia
UG Journal Vol 14, No 6 (2020)
Publisher : Universitas Gunadarma

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Perkembangan industri makanan dan minuman tumbuh dengan pesat di Indonesia. Masyarakat lebih menyukai sesuatu yang bersifat praktis, termasuk kuliner. Salah satu jenis bisnis kuliner yang berkembang saat ini adalah coffee shop yang dipengaruhi oleh budaya minum kopi yang telah ada sejak dahulu. Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, harga, lokasi dan word of mou th terhadap keputusan pembelian pada Yellow Truck Coffee . Data yang digunakan adalah data primer. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian di Yellow Truck Coffee . Jumlah sampe l dalam penelitian ini ditentukan dengan teknik non probability sampling. Untuk analisis data digunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F dan uji koefisien determinasi. Hasil penelitian menun jukan bahwa kualitas produk, lokasi dan word of mouth berpengaruh terhadap keputusan pembelian sedangkan secara parsial harga tidak berpengaruh. Secara simultan menunjukan bahwa kualitas produk, harga, lokasi dan word of mouth berpengaruh terhadap keputus an pembelian pada Yellow Truck Coffee .
PERSEPSI KEMUDAHAN, CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN E-WALLET MELALUI Desti Dirnaeni; Lies Handrijaningsih; Septi Mariani T.R; Anisah Anisah
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2203

Abstract

Abstract- The use of electronic money makes transactions practical, efficient and the recording of transactions is carried out automatically following the banking books. All these advantages become an attractiveness for people to use them in their daily transactions. This study aims to determine the effect of perception ease of use, customer relationship management and service quality on customer loyalty through customer satisfaction of DANA E-wallet users in Bekasi City. The population in this study were all active and passive users in using DANA, and the number of research samples was 100 respondents with path analysis as an analytical tool. The results showed that perceived convenience, customer relationship management and service quality had an effect on customer loyalty through customer satisfaction, either directly or indirectly. The most dominant variable on customer loyalty through customer satisfaction in this study is service quality. Keywords: Customer Loyalty; Customer Satisfaction; E-wallet
The Impact of Hedonic Buying Motivation, Shopping Way of Life, Positive Emotion, and Variety of Selection on Impulse Searching for in Tokopedia Online Shop Angga Putri Ekanova; Anisah Anisah; Lies Handrijaningsih; Septi Mariani T.R
Ilomata International Journal of Social Science Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.835 KB) | DOI: 10.52728/ijss.v3i1.408

Abstract

The advancement of communication and information technology is increasing rapidly. Utilization of the Internet is an inseparable part of people's lives, so that many companies use internet services for both personal and business activities. The e-commerce business is Tokopedia. The reason of this take a look at is to decide and examine the influence of hedonic buying motivation, shopping way of life, positive emotion, and variety of selection on impulse searching for in Tokopedia online shop. The population in this study are consumers who use the Tokopedia application. The sample used turned into 100 respondents. The sampling technique is non opportunity sampling method. The method used is purposive sampling. The trying out tool used is SPSS. The test stages executed had been validity test, reliability test, normality take a look at, multicollinearity take a look at, heteroscedasticity take a look at, a couple of linear regression test, t test, F test, and coefficient of determination. The results of this study indicate that partially hedonic buying motivation, shopping way of life, positive emotion and variety of selection on impulse searching for in Tokopedia online shop. Simultaneously hedonic buying motivation, shopping way of life, positive emotion and variety of selection on impulse searching for in Tokopedia online shop.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Anisah Anisah; Lies Handrijaningsih; Septi Mariani T. R.; Bagasadi Syabani Wibisono
UG Journal Vol 16, No 4 (2022)
Publisher : Universitas Gunadarma

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Abstract

Pola perilaku masyarakat berbelanja merupakan dampak perkembangan teknologi dan informasi. Masyarakat yang mulai untuk berbelanja melalui daring dibandingkan dengan berbelanja secara langsung. Salah satu marketplace yang ada di Indonesia adalah Shopee. Tujuan penelitian adalah untuk menguji pengaruh persepsi manfaat, brand ambassador¸ ulasan produk dan kepercayaan terhadap keputusan pembelian pada Shopee. Populasi pada penelitian merupakan konsumen yang menggunakan Shopee. Jumlah sampel yang digunakan sebanyak 120 responden. Teknik pengambilan sampel dengan teknik non probability sampling, dengan menggunakan data primer. Teknik pengumpulan data digunakan dengan cara menyebarkan kuesioner kepada pengguna Shopee. Tahap uji yang dilakukan adalah uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F dan koefisien determinasi. Hasil penelitian ini menunjukan bahwa secara parsial brand ambassador tidak berpengaruh terhadap keputusan pembelian. Persepsi manfaat, ulasan produk dan kepercayaan berpengaruh terhadap keputusan pembelian. Hasil pengujian secara simultan menunjukan bahwa persepsi manfaat, brand ambassador¸ ulasan produk dan kepercayaan berpengaruh terhadap keputusan pembelian.
The Effect of Price Earning Ratio, Return O Equity, Debt to Equity Ratio, Firm Size, and Dividend Payout Ratio to the Stock Returns on Banks Listed in LQ45 Index 2015-2020 Ayu Kartika; Lies Handrijaningsih; Septi Mariani TR; Anisah Anisah
Ilomata International Journal of Tax and Accounting Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.632 KB) | DOI: 10.52728/ijtc.v3i4.592

Abstract

The capital market in Indonesia is currently experiencing very rapid development from year to year, as evidenced by the increasing number of public companies every year. Banking is one of the sub-sectors included in the LQ45 index with its average share having the highest market capitalization among other sub-sectors. The development of the capital market in Indonesia, including the banking sub-sector is inseparable from the supporting factors are internal factors as seen from the company's financial ratios. This study aims to determine the influence of price earning ratio, return on equity, debt to equity ratio, firm size, and dividend payout ratio on stock returns in banks listed on the LQ45 index for the period 2015-2020. The data collection method used in this study is the documentation method. The data used is secondary data, the determination of the sample in this study was carried out by purposive sampling method. The data in this study was processed using SPSS Application. The analysis tools used are, Descriptive Statistical Analysis, Classic Assumption Test, Multiple Linear Regression, T Test, F Test, and Determination Coefficient. The results of this study show that the price earning ratio, return on equity, debt to equity ratio, firm size, and dividend payout ratio affect stock returns simultaneously. Partially, the price earning ratio, return on equity, and debt to equity ratio affect stock returns, meanwhile firm size and dividend payout ratio have no effect on stock returns
THE EFFECT OF PERCEPTIONS OF USE, PERCEPTIONS OF EASE OF USE, AND SECURITY ON THE INTENTION OF MILLENNIAL CUSTOMERS TO USE BNI MOBILE BANKING THROUGH CUSTOMER TRUST AS INTERVENING VARIABLES Septi Mariani Tis’a Ramadhani; Angga Putri Ekanova; Risa Amanda Putri
International Journal Management and Economic Vol. 1 No. 3 (2022): September: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v1i3.293

Abstract

The rapid development of science and technology in the digital era, affects people's lifestyles when accessing a lot of information in various service functions through electronic means. Banks utilize information technology in mobile banking. The purpose of this study was to determine and analyze the effect of perceived benefits, perceived ease of use, and security on Millennial Generation customers' interest in using BNI Mobile Banking through customer trust as an intervening variable. The research method uses primary data obtained from distributing questionnaires to 100 millennial generations who have used BNI Mobile Banking in Jabodetabek. The analytical tools used are validity test, reliability test, R-square test, path coefficient test, indirect effect (path analysis), predictive relevance, and model suitability test. The results showed that perceived usefulness, perceived ease of use, and security had an effect on intention to use through customer trust in BNI Mobile Banking users. Perceived Usefulness, Perceived Ease of Use, and Security affect the Intention to Use BNI Mobile Banking Users. Perceived Usefulness, Perceived Ease of Use, and Security have direct and indirect effects on intention to use through Customer Trust in BNI Mobile Banking users.
The Effect of Easy and Quality Service on Interest in Using BCA Mobile Banking through Trust as an Intervening Variable Angga Putri Ekanova Nurlaela; Septi Mariani Tis’a Ramadhani; Yunita Niken Ayu Ramadhanti
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.934

Abstract

The rapid development of science and technology in the digital era has influenced people's lifestyles when accessing a lot of information in various service functions via electronic means. Banking utilizes information technology in mobile banking services. The aim of this research is to determine and analyze the influence of perceived convenience and service quality on interest in using BCA Mobile Banking through trust as an intervening variable. The research method uses primary data obtained from distributing questionnaires to 100 people aged at least 17 years who have used or are currently using BCA Mobile Banking in Jabodetabek. The analytical tools used are validity test, reliability test, R-Square test, path coefficient test, and indirect effect test (path analysis). The research results show that perceptions of convenience and service quality influence interest in using BCA Mobile Banking through trust. Perceived convenience does not influence interest in using BCA Mobile Banking, while service quality influences interest in using BCA Mobile Banking. Perception of Ease and Quality of Service directly and indirectly influences Interest in Using BCA Mobile Banking through Trust
Co-Authors Agung Pramono, Agung Angga Putri Ekanova Angga Putri Ekanova Angga Putri Ekanova Nurlaela Anisah Anisah Ayu Kartika Bagasadi Syabani Wibisono Christera Kuswahyu Indira Desti Dirnaeni Ida Astuti Iman Murtono Soenhadji Kharisma Citra Amelia, Kharisma Citra Lia Purwati, Lia Lies Handrijaningsih Lies Handrijaningsih Lies Handrijaningsih Ria Martha, Ria Risa Amanda Putri Yunita Niken Ayu Ramadhanti