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All Journal JURNAL ILMU EKONOMI & SOSIAL Musamus Devotion Journal Madaniya ProBisnis : Jurnal Manajemen Jurnal Ilmiah Ekonomi dan Manajemen
Leonora Puspa
Universitas Musamus
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : ProBisnis : Jurnal Manajemen

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The Effect of Promotion and Brand Image on Product Purchasing Decisions at Liza Bakery Leonora Puspa; Acep Fatchuroji
ProBisnis : Jurnal Manajemen Vol. 13 No. 2 (2022): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v13i2.56

Abstract

This study aims to determine the effect of promotion and brand image partially and simultaneously on purchasing decisions for Liza Bakery products. The population in this study were all customers who purchased Liza Bakery products as many as 1201 customers. The sample in this study amounted to 92 respondents with a determination using purposive sampling. The research approach used is a quantitative approach using multiple linear regression analysis with the SPSS version 26 tool. From the results of statistical data analysis, it shows that promotions have a positive and significant effect on purchasing decisions for Liza Bakery products. This can be seen from the results of the t test in which the value of tcount is obtained. 6.768 > ttable 1.986 with a significant level of 0.000 <0.05. The results of statistical data analysis show that brand image has a positive and significant effect on purchasing decisions for Liza Bakery products. This can be seen from the results of the t test in which the value of tcount is 22,560 > ttable 1.986 with a significant level of 0.000 <0.05. This it can be concluded that H_0 is rejected and H_a is accepted. The results of this study indicate that together (simultaneously) the promotion and brand image variables have a positive and significant effect on the purchase decision variable with an Fcount value of 632.839 with a significant level for X1 and X2 to Y of 0.000 and a Ftable value of 3. 10. Thus it can be concluded that H_0 is rejected and H_a is accepted.
Analysis of Human Resources Training and Development Strategy on The CV. Cakrawala Leonora Puspa
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of the research is to explain the analysis of needs, methods, benefits, supporting factors, inhibiting factors and training evaluation methods and human resource development strategies on CV. Cakrawala. This research is a qualitative approach. The method of data collection used is observation, semi-structured interviews, and documentation. The results of this study explain the strategy of training activities and human resource development on CV Cakrawala which is run based on the analysis of the work requirements of employees. The method used is the method in the classroom and the method of training in work. Training and development strategies are believed to be beneficial for employees and companies in an effort to increase competency so that the final results can be assessed, namely the results of their work. Basically a company engaged as a goods distributor fully supports the existence of training and strategic development activities. The attention of top management and employee motivation is less a limiting factor in attending training. Evaluation of activities is carried out through sharing sessions between employees and top management.
Co-Authors Acep Fatchuroji Aldisa Arifudin Jua, Selestina Kostaria Novike Bela Sumanik Simon Siamsa