Article Per Year (5 Year)
p-Index From 2019 - 2024
1.203
P-Index
This Author published in this journals
All Journal JURNAL ILMU EKONOMI & SOSIAL Musamus Devotion Journal Madaniya ProBisnis : Jurnal Manajemen Jurnal Ilmiah Ekonomi dan Manajemen
Leonora Puspa
Universitas Musamus
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Ekonomi dan Manajemen

 1 
Analisis Pengaruh Kualitas Produk dan Faktor Harga terhadap Keputusan Pembelian Sebuah Studi Kasus Leonora Puspa
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.990

Abstract

The research aims to determine the influence of product quality on consumer purchasing decisions at the Hawai Bakery Agen Merauke outlet. (2) To determine the influence of price on consumer purchasing decisions at the Hawai Bakery Agen Merauke outlet. (3) The approach taken in this research uses a quantitative research approach and the population in this research is 4,757 with a research sample of 94 people. The research results show that product quality partially has a positive and significant effect on purchasing decisions, price partially has a positive and significant effect on purchasing decisions. This is proven by the calculated t value being greater than the t table value, namely 2.600 > 1.985 with a significant level of 0.011 < 0.05 for the purchasing decision variable and a value of 10.615 > 1.985 for the price variable with a significant level of 0.000 < 0.05
Co-Authors Acep Fatchuroji Aldisa Arifudin Jua, Selestina Kostaria Novike Bela Sumanik Simon Siamsa