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All Journal J@TI (TEKNIK INDUSTRI) Prosiding Seminas Competitive Advantage JEJAK Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan
Yulia Indrawati
Industrial Engineering Departement Diponegoro University Jl. Prof. Sudarto, SH Tembalang Semarang 50239 Telp. 0247460052
Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : JEJAK

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The Quality Development of Besuki Na-Oogst Tobacco in Jember Regency Wardhono, Adhitya; Arifandi, Josi Ali; Indrawati, Yulia
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 12, No 1 (2019): March 2019
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v12i1.15494

Abstract

The purpose of this study was to examine the strategies for improving the quality standardization of Besuki Na-Oogst tobacco cultivation. Data sources were obtained from the results of in-depth interviews with Besuki Na-Oogst tobacco-related stakeholders. The analytical method used was the Analytical Hierarchy Process (AHP). The results of the study showed that the success of Besuki Na-Oogst tobacco cultivation governance as a quality and export-oriented product was not only determined by good cultivation techniques but also needed to be supported by institutional patterns from upstream to downstream, starting from on-farm to off-farm. Trade and marketing are being the main priorities in the development of tobacco quality. Some of the top rankings in alternative strategies are the role of formal institutions in marketing followed by management of quality standards, determination of selling prices and market expansion occupying the priorities of all alternatives in the development of tobacco quality. These results are in line with the important role of quality in export commodities in particular in which quality will affect competitive advantage and ultimately improve the welfare of farmers and other tobacco farming actors.
Co-Authors Adhitya Wardhono Ciplis Gema Qori`ah Fansuri, Fuad Josi Ali Arifandi Mursalim Mursalim Suryani Wijaya, Ida