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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Hasnah Sabrina Siregar
IPB Universitiy
Decision Sciences, Operations Research & Management

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PENGARUH KEPRIBADIAN TERHADAP PERILAKU PENGGUNAAN ONLINE TRADING DAN PREFERENSI RESIKO PADA INVESTOR Hasnah Sabrina Siregar; Wita Juwita Ermawati; Anna Fariyanti
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 1 (2021): JABM Vol. 7 No. 1, Januari 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.1.157

Abstract

One way to obtain information is through online trading, which also serves as a place for transacting. Personality is a factor that affects how a person behaves and makes decisions, including behavioral finance. This research aimed to analyze the effect of investors' personality on online trading use behavior and investors' risk preference. The data were obtained from online questionnaires distributed through social media with a total of 240 respondents. This research used a structural equation modeling (SEM) to measure the relationship between latent variables, namely the five personality variables of the International Personality Pool Item-Big Five Model (IPIP-BFM), investors' risk preference, and online trading behavior. The data were processed using SPSS and SEM-PLS. The result indicated that openness to experience positively and significantly affected online trading use behavior and investors' risk preference. Conscientiousness, extraversion, agreeableness, and neuroticism insignificantly affected online trading use behavior and investors' risk preference. The behavior of using online trading had a positive and significant effect on risk preference. The result showed that if investors were more open to something, they would use online trading more intensely and become more risk-seeker. Keywords: behavioral finance, online trading, personality, risk preference, SEM-PLS
Co-Authors Anna Fariyanti