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All Journal Veritas et Justitia BINAMULIA HUKUM JURNAL HUKUM dan KENOTARIATAN Mulawarman Law Review Yuridika Berdikari : Jurnal Pengabdian kepada Masyarakat Journal of Management and Creative Business JURNAL HUKUM STAATRECHTS
Rio Christiawan
Universitas 17 Agustus 1945 Jakarta
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : Journal of Management and Creative Business

 1 
INDOSAT CUSTOMER SATISFACTION AND RELATIONSHIP MARKETING Hardi Fardiansyah; Rio Christiawan
Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (862.395 KB) | DOI: 10.30640/jmcbus.v1i2.959

Abstract

Since customer satisfaction is a prerequisite for establishing customer loyalty, it follows that satisfaction is a factor that fosters customer loyalty. Loyalty must be fostered if producers and customers are to have a positive connection. This study was conducted to investigate the partial and simultaneous effects of relational marketing and customer satisfaction on customer loyalty in the city of Tasikmalaya. With 116 participants, this study used a random sample technique and a causal quantitative design. Additionally, this study uses various linear regression analytic techniques to assess the data. This study found that customer loyalty to Indosat in the city of Tasikmalaya was partially or simultaneously influenced by relational marketing and customer happiness.
Co-Authors Carol Rosalyn Manoi Hardi Fardiansyah Sephin Fitriah Tuti Widyaningrum