Journal of Management and Creative Business
Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business

INDOSAT CUSTOMER SATISFACTION AND RELATIONSHIP MARKETING

Hardi Fardiansyah (Universitas 17 Agustus 1945 Jakarta)
Rio Christiawan (Universitas 17 Agustus 1945 Jakarta)

Article Info

Publish Date
03 May 2023

Abstract

Since customer satisfaction is a prerequisite for establishing customer loyalty, it follows that satisfaction is a factor that fosters customer loyalty. Loyalty must be fostered if producers and customers are to have a positive connection. This study was conducted to investigate the partial and simultaneous effects of relational marketing and customer satisfaction on customer loyalty in the city of Tasikmalaya. With 116 participants, this study used a random sample technique and a causal quantitative design. Additionally, this study uses various linear regression analytic techniques to assess the data. This study found that customer loyalty to Indosat in the city of Tasikmalaya was partially or simultaneously influenced by relational marketing and customer happiness.

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Journal Info
Journal of Management and Creative Business
Website

Abbrev

jmcbus

Publisher

Universitas 45 Surabaya

Subject

Decision Sciences, Operations Research & Management

Description

Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, ...