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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Wardah Intizar MIQOT: Jurnal Ilmu-ilmu Keislaman An Nadwah Stannum : Jurnal Sains dan Terapan Kimia Ulumuna Jurnal Komunikasi Islam (J-KIs) Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta Jurnal Ilmu Komunikasi Dan Media Jurnal Komunikasi Islam dan Kehumasan Jurnal Ilmu Sosial, Humaniora dan Seni Pubmedia Social Sciences and Humanities JSIKOM (Jurnal Studi Ilmu Komunikasi) Jurnal Ilmu Komunikasi dan Sosial Politik
Hamidah Hamidah
Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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Journal : Pubmedia Social Sciences and Humanities

 1 
Analisis Pesan Moral Pada Film Bayi Ajaib Tahun 2023 Tri Nurvitasari; Hamidah; Muhammad Randicha Hamandia
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): Januari
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.173

Abstract

Mass communication broadly is an activity carried out between one or more people to convey messages through print, electronic or digital mass media with the expectation of reciprocity. One of the media used to convey messages is film. Film is a mass media that is considered effective in conveying messages compared to other communication media. Film is a new means used to disseminate entertainment that has become a previous habit, as well as presenting stories, events, music, drama, comedy and other technical presentations to the general public. Films not only serve entertainment functions, but also contain informative, educative and even persuasive functions. In the current era, there are many types of films that educate film lovers, especially in Indonesia. There are various types of films including drama, romance, comedy, action and horror, such as the film Miracle Baby 2023. The film Miracle Baby 2023 is one of the Indonesian horror films which will be shown in Indonesian cinemas in January 2023, which tells the story of two young people. -sama wants to become rich, but in the wrong way. This magical baby film also contains many moral messages. Moral messages are statements that convey instructions, regulations, or invitations regarding societal conventions, morality, and culture so that humans can live better and as material for self-evaluation in actions. The moral messages contained in the 2023 Magic Baby Film are: 1) moral messages in the category of human relationships with God , 2) moral messages in the category of human relationships messages in the category of human relationships with themselves, and 3) moral messages in the category of human relationships with other humans.
Penggunaan Media Sosial sebagai Sarana Promosi Wisata Kota Pagar Alam (Studi Kasus pada Akun Instagram @greenparadise_pga16) Rani Julianti; Hamidah; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): Januari
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.174

Abstract

The emergence of social media is one of the results of the very rapid development of the internet and technology. Instagram is one of the most popular social media platforms for tourism promotion because it allows the rapid dissemination of information. Green Paradise Tourism is one type of tourism that uses Instagram as a promotional tool. The aim of this research is to find out how managers use social media to promote their tourism, as well as supporting and inhibiting factors in using Instagram. This research uses a qualitative method that uses a descriptive approach. The data collection methods used were interviews, observation and documentation. The research results show that: (1) Instagram is very effective as a promotional platform by using its features such as photo titles or captions, hashtags, Instagram stories, reposts and reels, as well as using the AIDA concept (Attention, Interest, Desire, Action) to attract followers' attention. (2) Factors that support the use of Instagram social media to promote Green Paradise Tourism in Pagar Alam City are promotions using its features such as photo titles or captions. Meanwhile, the inhibiting factors are the content to be posted and promoted as well as competition with destinations, especially with more aggressive promotional tactics or greater attractiveness.
Analisis Strategi Komunikasi Pemasaran MS Glow Kepada Konsumen Melalui Instagram dalam Meningkatkan Brand Awareness Tri Ruwanti Bela Nirwana; Hamidah; Muslimin
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.189

Abstract

Communication strategies in marketing can help consumer interest which will have an impact on increasing sales and good brand awareness. The aim of this research is to find out how Ms Glow's marketing communication strategies and supporting and inhibiting factors to consumers via Instagram increase brand awareness. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. In this research, IMC (Integrated Marketing Communication) theory is used. The research results show that MS Glow Distributor Palembang carries out a marketing communication strategy in building brand awareness, there are marketing communication elements, namely: (1) MS Glow Distributor Palembang carries out promotions using five promotion mixes in integrated marketing communications, namely Advertising, Sales Promotion (Sales). Promotion), Direct Marketing, Personal Selling, Public Relations. (2) Supporting factors for MS Glow in increasing brand awareness, namely: endorsing, providing testimonials on product use, and the role of reels and live Instagram features. Meanwhile, the inhibiting factor for MS Glow Palembang distributors in increasing brand awareness is the large number of people who sell products below normal prices
Peran PENMAS POLDA SUMSEL dalam Menyampaikan Informasi KAMTIBMAS di Sumatera Selatan Nadia Lady; Hamidah; Muhammad Randicha Hamandia
Pubmedia Social Sciences and Humanities Vol. 1 No. 4 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i4.193

Abstract

This research is entitled "The Role of South Sumatra POLDA PENMAS in Conveying KAMTIBMAS Information in South Sumatra". The South Sumatra Regional Police conveyed information on social security and order via talk shows on radio stations in Palembang, South Sumatra. The presence of the police cannot be separated from the supra system that surrounds it, namely society. From various publications discussing police challenges, it can be concluded that there is a connection between the role of the police and community development. Therefore, the workload and role of the police always changes from time to time. The main tasks of the police in historical development revolve around enforcing the law (law enforcement), maintaining public order (order maintenance or peacekeeping) as well as providing community service and also maintaining internal security. This research aims to determine the role of Penmas at the South Sumatra Regional Police in conveying National Security Information in South Sumatra. The research method used is this research uses a research method with a qualitative approach. The Qualitative Approach is research where the researcher in conducting the research uses observation techniques, interviews, content analysis, and other data collection methods to present the subject's responses and behavior. The results of this research are: As a liaison for organizations or institutions represented by the public, namely being a liaison in conveying information to internal and external parties, playing a role in conveying information on social security and order in South Sumatra. As people who take part in social interactions, we strive to foster positive and mutually beneficial relationships with the public and build a safe and orderly environment in South Sumatra. So the role of Penmas is in conveying information on social security and order. That Penmas has carried out its duties and responsibilities in accordance with its role and function in conveying information to Kamtibmas.
Co-Authors Ahmad Harun Yahya Alham Irvani Bachori Ramadhan Diah Khairunnisa Dinda Kencana Wulan Fahmi Thohiri Hasan Muzaki Hidayat Khuyaimah M Akbar M. Rapli juliansyah Manah Rasmanah Manalullaili Manalullaili Muhammad Randicha Hamandia Muslimin Muslimin Nadia Lady Nilawati Nilawati Nur Indah Farizka Febrianti Nur Salamah Nurul Aulia Rahma Nurul Kholidah Rani Julianti Riduwansah Riduwansah Rizki Ulandari Shendy Rezaldo Sisi Yola Rizka Sumaina Duku Tri Nurvitasari Tri Ruwanti Bela Nirwana Walian, anang Windi Wulandari