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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Inovasi: Jurnal Ilmiah Ilmu Manajemen AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis
Fitria Nur Anggraeni
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : AKADEMIK: Jurnal Mahasiswa Ekonomi

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ANALYSIS OF USER SATISFACTION OF PUBLIC TRANSPORTATION OJEK ONLINE (GOJEK) THROUGH SERVICE INSTRUMENTS Fitria Nur Anggraeni
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 1 No. 2 (2021): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

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Abstract

In Indonesia, online motorcycle taxis are the largest public transportation with a very large number of partners and fleets, covering all parts of Indonesia. As a profit-oriented mode of public transportation, paying attention to customer satisfaction is a necessity. One of the efforts that can be done is to provide quality services. In fact, this study aims to find out how online transportation users respond by looking at the service elements provided by service providers. Scientific studies are used as a logical way to prove reliable research results, and in this study using quantitative methods and statistical analysis of linear regression. The subjects of this study were users of the online ojek public transportation mode in the South Tangerang area, Banten. The results of the study provide an overview, in general, respondents are satisfied with the presence of online motorcycle taxis. This is very helpful and facilitates user activities. However, there are still things that need to be improved, such as comfort and safety standards. Statistically, service has a significant effect on online motorcycle taxi user satisfaction.
Optimizing The Role Of Members In Increasing The Sales Of Campus Cooperative Business Fitria Nur Anggraeni
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 2 No. 2 (2022): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

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Abstract

In Indonesia, the role of local businesses or business units established by a community has not proven successful, as business units built conventionally. Thus, often in increasing sales/profits, they use traditional methods, namely role optimization. Naturally, this simple technique is quite effective in maintaining the existence of business units, but in a broader and long term scope, it is necessary to apply a competitive business strategy. The purpose of this study is to analyze the optimization of the role of business unit members at a private university in South Tangerang. The research method used is descriptive quantitative, in which the research sample is based on numbers, in this case the financial statements are used as the basis for analysis and conclusion. The research data used is the financial reports of the Pamulang University campus business units in 2021. The results of the research show that the member role strategy is very effective for local business units on campus. Evidently, in the 2021 financial report, the largest number of purchases come from members, most of whom are campus lecturers and education staff. Thus, this strategy needs to be maintained with a good profit sharing scheme, so that a mutually beneficial cycle is built.
Co-Authors Indah Surti WAHYUDI