AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Vol. 1 No. 2 (2021): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis

ANALYSIS OF USER SATISFACTION OF PUBLIC TRANSPORTATION OJEK ONLINE (GOJEK) THROUGH SERVICE INSTRUMENTS

Fitria Nur Anggraeni (Unknown)



Article Info

Publish Date
01 May 2021

Abstract

In Indonesia, online motorcycle taxis are the largest public transportation with a very large number of partners and fleets, covering all parts of Indonesia. As a profit-oriented mode of public transportation, paying attention to customer satisfaction is a necessity. One of the efforts that can be done is to provide quality services. In fact, this study aims to find out how online transportation users respond by looking at the service elements provided by service providers. Scientific studies are used as a logical way to prove reliable research results, and in this study using quantitative methods and statistical analysis of linear regression. The subjects of this study were users of the online ojek public transportation mode in the South Tangerang area, Banten. The results of the study provide an overview, in general, respondents are satisfied with the presence of online motorcycle taxis. This is very helpful and facilitates user activities. However, there are still things that need to be improved, such as comfort and safety standards. Statistically, service has a significant effect on online motorcycle taxi user satisfaction.

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Journal Info

Abbrev

jmeb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

RUANG LINGKUP (Scope) Lingkup Ilmu Ekonomi Lingkup Ilmu Manajemen Lingkup Ilmu Akuntansi Lingkup Ilmu Bisnis FOKUS (Focus) Keuangan, Perbankan dan Pasar Modal Konvensional Pembangunan Ekonomi (Ekonomi Makro dan Mikro) Manajemen Keuangan Manajemen SDM Manajemen Pemasaran Pajak Audit Keuangan, ...