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All Journal JURNAL ECONOMIA Neraca: Jurnal Pendidikan Ekonomi
Nyimas Yuhanis Sartika
Universitas Negeri Yogyakarta
Economics, Econometrics & Finance

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Journal : Neraca: Jurnal Pendidikan Ekonomi

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The Influence of Intensity of Social Media Use on the Consumption Behavior of Senior High School 3 Palangka Raya Achmad Zainul Rozikin; Nyimas Yuhanis Sartika
Neraca: Jurnal Pendidikan Ekonomi Vol. 9 No. 2 (2024): Neraca: Jurnal Pendidikan Ekonomi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/neraca.v9i2.5814

Abstract

High school students' consumption behavior is influenced by several factors, one of which is the intensity of social media use. The aim of this research is to find out how much influence the intensity of social media use has on the consumption behavior of students at SMAN 3 Palangka Raya. Data for the two variables (intensity of social media use and consumption behavior) comes from a questionnaire filled out by students of SMAN 3 Palangka Raya. The population of this study was 1635 students, while the sample was 509 students. The sampling technique uses random sampling techniques. The results of this study indicate that consumption behavior can be influenced by the intensity of social media use.
Co-Authors Achmad Zainul Rozikin Sugiharsono Sugiharsono