Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis
Rambat Lupiyoadi
University of Indonesia, Depok
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Factors affecting the use of e-commerce in creative industries: Empirical evidences from SMES in Jabodetabek-Indonesia Donny Oktavian Syah; Rambat Lupiyoadi; Adi Pramudita Tjiptadi
Jurnal Siasat Bisnis Vol 20, No 2 (2016)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol20.iss2.art4

Abstract

The goal of this research is to identify factors that influences: organizational readiness, the external pressure, the ease of using, and final factor benefit that can be obtained from the use of e-commerce in SMEs Creative Industries in Jabodetabek.Our analysis demonstrate that there is a relationship between the organizational readiness, external pressure, the ease of using, and the benefits of e-commerce in SMEs Creative Industries in Jabodetabek city (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia. In addition, the research found that when e-commerce was applied both the organizational readiness improved, and provided a clear benefit to the SMEs that adopted it. On the other hand, the external pressure and the perceived ease of use did not prove to have any significant effect in SMEs Creative Industries in Jabodetabek. 
Co-Authors Adi Pramudita Tjiptadi Donny Oktavian Syah