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Pelatihan Strategi Pemasaran Digital Produk Teh Herbal Seledri Sukarno Himawan Wibisono; As'adi; Ahmad Mukoffi; Yayuk Sulistiyowati
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53867/jpm.v3i1.87

Abstract

The era of the Fourth Industrial Revolution demands that Small and Medium Enterprises (SMEs) like Herbal Celery Tea continuously develop and keep up with technological advancements to remain competitive in marketing their products. Digitalization offers significant opportunities for SMEs to expand their consumer reach and facilitate access to Herbal Celery Tea products, making them more widely known and appreciated by the public. However, to compete effectively, the readiness of human resources in utilizing technology is crucial. Limited understanding of technology poses a major challenge for SMEs in operating the available digital tools and determining appropriate marketing strategies to make their products appealing to consumers. The objective of this community service is to provide understanding to SMEs like Herbal Celery Tea regarding digital product marketing strategies and the importance of proper financial reporting for measuring business performance. Consequently, the desired outcome of this community service is the increase in revenue for Herbal Celery Tea SMEs through the effective implementation of digital marketing strategies and improved financial management.
KEAHLIAN FORENSIK, INDEPENDENSI, PENGALAMAN DAN SKEPTISME PROFESIONAL PADA KEMAMPUAN AUDITOR DALAM MENDETEKSI KECURANGAN Ahmad Mukoffi; Nofrida Herlinda Ren; Luh Dina Ekasari
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 11, No 3 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v11i3.5141

Abstract

The purpose of this study is to evaluate how forensic knowledge, independence, experience, and professional skepticism affect auditors' capacity to detect fraud in Public Accounting Firms (KAP) in Malang City. Ten questionnaires are sent to each firm of auditors in KAP Malang as part of the data gathering technique. Descriptive statistics, data quality checks, conventional assumption tests, and hypothesis testing are all components of data analysis. The study's findings suggest that forensic knowledge has no impact on auditors' capacity to detect fraud, and independence, experience, professional skepticism influence the audiotr’s ability to detect fraud.