Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Buletin Studi Ekonomi
Made Dwi Listyandari
Fakultas Ekonomi dan Bisnis, Universitas Udayana
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
APLIKASI MODEL STIMULUS – ORGANISM – RESPONSE DALAM KEPUTUSAN PEMBELIAN ONLINE Made Dwi Listyandari; I Made Wardana; Ni Nyoman Kerti Yasa
Buletin Studi Ekonomi VOL.20.NO.1.FEBRUARI 2015 (PP 1-82)
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.884 KB)

Abstract

Stimulus – Organism – Response Model Aplication in Online Purchasing Decision. The purpose of this study is to analyze the quality of the website and brand websites on online purchase decisions mediated by trust and perceptions of risk. Respondents in this study were 110 customers of online shopping. The method of analysis used the Structural Equation Model. Based on the literature that used the research model using the model of Stimulus Organism Response. The results of this study are of quality websites and brand website has a positive and significant effect to the trust , has a negative and significant effect to risk perception. Trust has a negative and significant effect to risk perception and has a positive and significant effect to purchase decision. Risk perception has a negative and significant effect to purchase decision. In this research is recommended to can create a website that is easy to use by customers and increase customer trust on purchase decisions on online shopping. Keywords: online shopping, stimulus organism response (SOR), structural equation model  (SEM), customer
Co-Authors I Made Wardana Ni Nyoman Kerti Yasa