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THE ROLE OF ATTITUDE IN MEDIATING CONSUMER KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
Jurnal Dinamika Manajemen Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
STRATEGI STORE ENVIRONMENT DAN TIME PRESSURE PADA PEMBELIAN IMPULSIF MELALUI EMOTIONAL STATE Purwa, Enrique Made Reidia Gana; Yasa, Ni Nyoman Kerti
Jurnal Dinamika Manajemen Vol 5, No 2 (2014): September 2014 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v5i2.3657

Abstract

Tujuan dari penelitian ini adalah menganalisis dan menjelaskan pengaruh dari store environment dan time pressure terhadap pembelian impulsif yang dimediasi emotional state. Populasi dalam penelitian ini adalah pengunjung Tiara Dewata Super Market. Metode penentuan sampel yang digunakan adalah purposive sampling, sebanyak 130 responden. Teknik analisa yang digunakan adalah Structural Equation Model (SEM) dan uji sobel. Hasil penelitian menunjukkan bahwa store environment dan time pressure berpengaruh positif dan signifikan terhadap emotional state dan pembelian impulsif; emotional state berpengaruh positif dan signifikan terhadap pembelian impulsif; dan emotional state signifikan dalam memediasi pengaruh store environment dan time pressure terhadap pembelian impulsif. Dengan penelitian ini, diharapkan berguna bagi pihak manajemen Tiara Dewata Super Market untuk membantu dalam meningkatkan jumlah kunjungan dan peningkatan pembelian dengan pengoptimalan dari lingkungan toko. The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respondents. The data were analyzed by Structural Equation Model (SEM) and the Sobel test. The results of the study showed that the store environment and time pressure gave significant positive influence toward emotional state and impulsive purchases; emotional state was positive had significant influence on impulsive purchases; emotional state was significant to mediate the influence of store environment and time pressure toward impulse purchases. Thus with this study, it is expected for the management of Tiara Dewata Super Market to increase the visits and purchases by optimalizing the store environment.
THE ROLE OF INNOVATION IN MEDIATING MARKET ORIENTATION TO COMPANY PERFORMANCE Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
Jurnal Dinamika Manajemen Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
PERAN SIKAP DALAM MEMEDIASI PENGARUH KEPEDULIAN LINGKUNGAN TERHADAP NIAT KONSUMEN MEMBELI SAYUR ORGANIK DI KOTA DENPASAR Kerti Yasa, Ni Nyoman
JURNAL KEPARIWISATAAN Vol 14 No 1 (2015): Kepariwisataan-Maret
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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Abstract

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The Role of Innovation in Mediating Market Orientation to Company Performance Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Attitude in Mediating Consumer Knowledge Influence towards the Purchase Intention of Green Product Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State Purwa, Enrique Made Reidia Gana; Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 5, No 2 (2014): September 2014 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v5i2.3657

Abstract

The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respondents. The data were analyzed by Structural Equation Model (SEM) and the Sobel test. The results of the study showed that the store environment and time pressure gave significant positive influence toward emotional state and impulsive purchases; emotional state was positive had significant influence on impulsive purchases; emotional state was significant to mediate the influence of store environment and time pressure toward impulse purchases. Thus with this study, it is expected for the management of Tiara Dewata Super Market to increase the visits and purchases by optimalizing the store environment.
ERAN SIKAP DALAM MEMEDIASI PENGARUH KEPEDULIAN LING KUN GAN TERHADAP NIAT KONSUMEN MEMBELI SAYURAN ORGANIK DI KOTA DENPASAR Wiwin Andayani, I Gusti Ayu; Kerti Yasa, Ni Nyoman
JURNAL KEPARIWISATAAN Vol 14 No 1 (2015): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan pad.a wilayah Kata Denpasar. Pengambilan sampel dalam penelitian ini menggunakan metode Non Probability Sampling yaitu teknik penentuan sampel yang memberikan peluang yang sama bagi setiap unsur populasi untuk dipilih menjadi sampel. Pengumpulan data di/akukan dengan penyebaran kuesioner dengan menggunakan skala likert 5 pain untuk mengukur 12 indikator. Responden penelitian yang ditetapkan sebagai sampel adalah 120 orang. Pe ran sikap dalam memediasi pengaruh kepedulian lingkungan terhadap niat konsumen membeli dianalisis dengan analisis path. Hasil analisis menunjukkan bahwa kepedulian lingkungan berpengaruh positif dan signifikan baik terhadap sikap konsumen maupun niat konsumen untuk membeli sayuran organik di Kata Denpasar. Penelitian ini juga berhasil membuktikan bahwa sikap secara signifikan memediasi pengaruh kepedulian lingkungan terhadap niat konsumen untuk membeli sayural} organik di Kata Denpasar.
PERAN KEUNGGULAN BERSAING MEMEDIASI PENGARUH INOVASI PRODUK TERHADAP KINERJA PEMASARAN UMKM PRODUK ENDEK DI DENPASAR Suryaningsih, Luh Pande; Sukaatmadja, I Putu Gde; Yasa, Ni Nyoman Kerti
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.843 KB) | DOI: 10.36733/juima.v8i1.39

Abstract

ABSTRACT The purpose of this study is to explain the role of competitive advantage mediate the influence of product innovation on marketing performance at endow mnkm in Denpasar City This research was conducted in Denpasar City. The population used is the owner or manager of endek product MSEs. Sampling method used is purposive sampling. Data analysis used is path analysis and Sobel Test. Based on the analysis result found that product innovation have positive and significant effect to competitive advantage, product innovation have positive and significant effect to marketing performance, competitive advantage have positive and significant influence to marketing performance and competitive advantage have positive and significant influence in mediating product innovation to marketing performance. Suggestions on MSEs of endek products are expected to pay more attention to the innovation of products to be produced so as to compete.
ERAN SIKAP DALAM MEMEDIASI PENGARUH KEPEDULIAN LING KUN GAN TERHADAP NIAT KONSUMEN MEMBELI SAYURAN ORGANIK DI KOTA DENPASAR Wiwin Andayani, I Gusti Ayu; Kerti Yasa, Ni Nyoman
JURNAL KEPARIWISATAAN Vol 14 No 1 (2015): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan pad.a wilayah Kata Denpasar. Pengambilan sampel dalam penelitian ini menggunakan metode Non Probability Sampling yaitu teknik penentuan sampel yang memberikan peluang yang sama bagi setiap unsur populasi untuk dipilih menjadi sampel. Pengumpulan data di/akukan dengan penyebaran kuesioner dengan menggunakan skala likert 5 pain untuk mengukur 12 indikator. Responden penelitian yang ditetapkan sebagai sampel adalah 120 orang. Pe ran sikap dalam memediasi pengaruh kepedulian lingkungan terhadap niat konsumen membeli dianalisis dengan analisis path. Hasil analisis menunjukkan bahwa kepedulian lingkungan berpengaruh positif dan signifikan baik terhadap sikap konsumen maupun niat konsumen untuk membeli sayuran organik di Kata Denpasar. Penelitian ini juga berhasil membuktikan bahwa sikap secara signifikan memediasi pengaruh kepedulian lingkungan terhadap niat konsumen untuk membeli sayural} organik di Kata Denpasar.
Co-Authors A. A. Ayu Tirtamara A.A Sagung Ayu Wulandari,, A.A Sagung Ayu Abdulah Jawas Adinda Fauziyyah Djayadiningrat Adya Hermawati Alpin Angga Guntara Anak Agung Diah Tarama Devi Anak Agung Gede Agung Artha Kusuma Anak Agung Gede Satrya Anggara Putra Anggara Reza Aditya Putra Arya Nugraha Suryaatmaja Ayu Desi Indrawati Ayu Prasetya Dewi Bayu Prawira Boy Winawan Chyntia Maureen Lomi Cokorda Istri Praba Cika Partha Danghyang Reksa Maruto Daru Asih Desak Ketut Sintaasih Elvino Bonaparte do Rêgo Enrique Made Reidia Gana Purwa Gede Bayu Rahanatha Gede Bayu Rahantha Gusti Ayu Dewi Adnyani Gusti Ngurah Joko Adi Negara H. Rahyuda Henny Rahyuda I Dewa Ayu Intan Kirana I Dewa Gede Wilanta Tintara I G. A Dewi Adnyani I G. A. K. Giantari I G. A. Ngr Jaya Widagda I G. A. Widagda I G. R. M. TEMAJA I G.N. Jaya A. Widagda I Gede Beni Wirakusuma I Gede Riana I Gede Wiratama I Gst. A. Kt. Gd. Suasana I Gst. Ngr. Jaya Agung Widagda I Gusti Ayu Astarina I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putri Anggrihita Prabhawedasattya I Gusti Ayu Tirtayani I Gusti Ayu Wiwin Andayani I Gusti Bagus Satria Wisesa I Kadek Widiana I Ketut Rahyuda I Ketut Rahyuda I Komang Eddy Jaya Palwaguna I Komang Mahayana Putra I Komang Setiawan I Komang Trisna Eka Putra I Made Jatra I Made Predanggapati Juana I Made Septian Pradnyan Dana I Made Surya Prayoga I Made Surya Prayoga I Made Wardana I Nengah Aryana I Nyoman Ari Kusuma I Nyoman Rasmen Adi I Putu Andika Angga Putra I Putu Danika Angga Putra I Putu Dicky Mahardika I Putu Gde Sukaatmadja I Putu Gede Sukaatmadja I Putu Widya Artana I Wayan Suartina Ida Ayu Agung Upadianti Jayantari Ida Ayu Putu Suryantari Ida Ayu Putu Widani Sugianingrat Ida Ayu Raras Aristyani Ida Ayu Raras Aristyani Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Ida Bagus Raka Suardana Indra Mahardika Irwanto Irwanto Joko Adinegara Kadek Dwita Prabandari Karlina Mechtildis Sindu Kenny Jaya Adinata Komang Sumerta Leonel da Cruz Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Amilia Laksmi Putri Made Dhena Yunita Sari Made Dwi Listyandari Made Dwi Widya Saputra Made Kembar Sri Budhi Made Setini Martaleni - Meitha Evirasanti Miko Andi Wardana N P Khrisnia Suandari N.W Ekawati Nayda Al Khowarizmi Ryiadi Ni Kadek Nusanti Putri Ni Komang Karisma Dewi Ni Luh Gede Sari Marta Kyana Ni Luh Putu Indiani Ni Luh Putu Mita Pramestya Utami Ni Luh Wayan Sayang Telagawathi Ni Made Dhian Rani Yulianti Ni Made Savitri Anggraeni Ni Nengah Maya Permata Sari Ni Nyoman Manik Yistiani Ni Nyoman Nuristiana Pratiwi Ni Nyoman Rsi Respati Ni Putu Ari Aryawati Ni Putu Devighita Tasya Maharani Ni Putu Dyah Krismawintari Ni Putu Eka Aprilisya Ni Putu Sawitri Ni Putu Tissa Noviandini Ni Putu Widantari Suandana Ni Wayan Ekawati Ni Wayan Mujiati Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Nosahari Febrin Jokohael Nyoman Agus Surya Nugraha Nyoman Dara Paramita Nyoman Dara Paramita, Nyoman Dara Nyoman Gede Aditya Jay Medhika Pratiwi Ni Luh Putu Mira Putri Sofiah Sari Putu Agus Eka Rismawan Putu Agus Yoga Brahmanda Ariarta Putu Andini Pradnya Dewi Putu Arina Hermarani Putu Dinda Mahadewi Aryadina Putu Gde Kamasaka Widiarta Putu Gde Sukaatmadja Putu Gde Sukaatmadja Putu Intan Paradictha Pradnya Putri, Putu Intan Paradictha Pradnya Putu Laksmita Dewi Rahmayanti Putu Laksmita Dewi Rahmayanti Putu Riska Widiartini Putu Yudi Setiawan Rahcmad Budi Suharto Rahmayanti, Putu Laksmita Dewi Rai Mutiara Sari Ratih Kusuma Dewi Robby Sondakh S.B.P. Handhajani Sri Suprapti Sri Suprapti Suryaningsih, Luh Pande Wayan Yuniari Wijaya, Nyoman Surya Wiwin Andayani, I Gusti Ayu Wiwin Andayani, I Gusti Ayu