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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Matua Jurnal Jurnal Manajemen Journal of Social And Economics Research Jurnal Penelitian dan Pengabdian Masyarakat Ekasakti Matua Jurnal Manajemen Ekasakti Pareso Jurnal Akuntansi
salfadri syamsuddin
Fakultas Ekonomi Universitas Ekasakti, Padang, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Ekasakti Matua Jurnal Manajemen

 1 
Pengaruh Citra Merek, Harga, Promosi, Terhadap Keputusan Pembelian Handphone Merek Oppo Di Konter K-Onesmartphone Air Haji Kabupaten Pesisir Selatan Hara Dea Lewiska; Salfadri Salfadri; Yulistia Yulistia
EKASAKTI MATUA JURNAL MANAJEMEN Vol. 1 No. 1 (2023): (EMJM) Ekasakti Matua Jurnal Manajemen (Januari 2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, & LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/emjm.v1i1.771

Abstract

Abstract: This study aims to determine the effect of Brand Image, Price, and Promotion on Mobile Purchase Decisions at the K-One Smartphone Counter in Air Haji Pesisir Selatan. The method used in this study is by using field research and literature. The population in this study was 984 people and the sample used a random sampling technique. The results of this study indicate that: the dominant indicator of the brand image variable is the strength of the brand association with the respondent's achievement level of 79.9%. The dominant indicator of the price variable is the affordability of the respondent's level of ability as much as 80.7%. The dominant indicator on the promotion variable is sales promotion with the respondent's achievement level of 82.3%. The dominant indicator on the purchasing decision variable is the habit of buying products with the respondent's level of ability as much as 81.0%. Brand image partially influences purchasing decisions. It is evident from the results of the t-table value of 1,987. So t count is 2,613 which displays greater than the t value table of 1.9872. So that t count > t table and the calculated sig value obtained is 0.011 <0.05 so that Ho is rejected and Ha is accepted. Brand image (X1) Price (X2) and Promotion (X3) simultaneously have a positive and significant effect on purchasing decisions. It is evident from the results of the calculated f value of 31.933 which is greater than the f table which is equal to 2.71 and the sig value resulting from the calculation is 0.000 which is smaller than the α used of 0.05 or 5%. Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek Harga dan Promosi Terhadap Keputusan Pembelian Handphone di Konter K – One Smartphone di Air Haji Pesisir Selatan. Metode yang digunakan dalam penelitian ini yaitu dengan menggunakan riset lapangan dan pustaka.Populasi dalam penelitian ini sebanak 984 orang dan sampel menggunakan teknik random sampling. hasil penelitian ini menunjukkan bahwa : indikator dominan pada variabel citra merek adalah kekuatan asosiasi merek dengan tingkat capaian responden sebanyak 79.9%. Indikator dominan pada variabel harga adalah keterjangkauan harga dengan tingkat capaian responden sebanyak 80,7%. Indikator dominan pada variabel promosi adalah promosi penjualan dengan tingkat capaian responden sebanyak 82.3%. Indikator dominan pada variabel keputusan pembelian adalah kebiasaan dalam membeli produk dengan tingkat capaian responden sebanyak 81.0%.Citra merek secara parsial berpengaruh parsial terhadap keputusan pembelian.Terbukti dari hasil nilai t tabel sebesar 1.987.sehingga t hitung 2.613 yang nilainya lebih besar dari nilai t tabel sebesar 1.9872. Sehingga t hitung > t tabel dan nilai sig perhitungan yang diperoleh adalah sebesar 0.011 < 0.05 jadi Ho ditolak dan Ha diterima. Citra merek(X1) Harga(X2) dan Promosi(X3) secara simultan / bersama – sama berpengaruh positif dan signifikan terhadap keputusan pembelian. Terbukti dari hasil nilai f hitung 31,933 yang lebih besar dari f tabel yaitu sebesar 2.71 dan nilai sig yang dihasilkan dari perhitungan adalah 0.000 yang lebih kecil dari α yang digunakan sebesar 0.05 atau 5%.
Pengaruh Perputaran Modal Kerja dan Perputaran Persediaan Terhadap Profitabilitas Perusahaan Subsektor Farmasi Yang Terdaftar di Bursa Efek Indonesia Sebelum dan Sesudah Covid-19 Syafda Widiani Putri; Yulistia Yulistia; Salfadri Salfadri
EKASAKTI MATUA JURNAL MANAJEMEN Vol. 1 No. 1 (2023): (EMJM) Ekasakti Matua Jurnal Manajemen (Januari 2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, & LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/emjm.v1i1.799

Abstract

Abstract: This study aims to determine the effect of working capital turnover and inventory turnover on company profitability both partially and simultaneously and to determine differences in working capital turnover and inventory turnover before and after Covid-19. This study uses a quantitative descriptive research method using reviews 9 and SPSS 16 tools. Data analysis methods are panel data regression and different tests. The results of this study indicate that partial working capital turnover has a negative and significant effect on profitability, inventory turnover has a positive and insignificant effect on profitability, while simultaneously working capital turnover and inventory turnover have a positive and significant effect on the profitability of pharmaceutical sub-sector companies. There is no significant difference between working capital turnover and inventory turnover before and after Covid-19. The advice that can be given to the company is that the management team should pay more attention to the supporting factors for working capital such as the amount of inventory, the company's receivables that are too large, and the terms of the company's credit sales. Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh perputaran modal kerja dan perputaran persediaaan terhadap profitabilitas perusahaan baik secara parsial maupun simultan dan untuk mengetahui perbedaan perputaran modal kerja dan perputaran persediaan sebelum dan sesudah covid-19. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif menggunakan alat bantu eviews 9 dan SPSS 16. Metode analisis data yaitu regresi data panel dan uji beda. Hasil penelitian ini menunjukan bahwa secara parsial perputaran modal kerja berpengaruh negatif dan signifikan terhadap profitabilitas, perputaran persediaan berpengaruh positif dan tidak signifikan terhadap profitabilitas, sedangkan secara simultan perputaran modal kerja dan perputaran persediaan berpengaruh positif dan signifikan terhadap profitabilitas perusahaan subsektor farmasi. Tidak terdapat perbedaan yang signifikan antara perputaran modal kerja dan perputaran persediaan sebelum dan sesudah covid-19. saran yang dapat diberikan kepada perusahaan yaitu sebaiknya tim manajemen lebih memperhatikan lagi faktor pendukung modal kerja seperti jumlah persediaan, piutang perusahaan yang terlalu besar dan syarat penjualan kredit perusahaan.
Pengaruh Kualitas Pelayanan Jasa PT. Angkasa Pura II (Persero) Terhadap Kepuasan Penumpang Penerbangan Domestik di Bandara Internasional Minangkabu Siti Hajar; Salfadri; Tifani Ratu Firdaus
EKASAKTI MATUA JURNAL MANAJEMEN Vol. 1 No. 2 (2023): (EMJM) Ekasakti Matua Jurnal Manajemen (April 2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, & LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/emjm.v1i2.850

Abstract

Abstract: This study aims to examine the influence of the service quality of PT. Angkasa Pura II (Persero) on domestic flight passenger satisfaction at Minangkabu International Airport. This research was conducted on 100 domestic passengers. The data analysis method used is simple linear regression. Test the hypothesis by using the T-statistic test to prove the effectiveness of the independent variables on the dependent variable partially or individually. The results of this study found that service quality had a positive and significant effect on domestic flight passenger satisfaction at Minangkabau International Airport. Abstrak: Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan jasa PT. Angkasa Pura II (Persero) terhadap kepuasan penumpang penerbangan domestik di Bandara Internasional Minangkabu. Penelitian ini dilakukan terhadap 100 penumpang domestic. Metode analisa data yang digunakan adalah regresi linear sederhana. Uji hipotesis dengan menggunakan uji T- statistik untuk membuktikan pengaruh variabel bebas terhadap variabel terikat secara parsial atau individu. Hasil penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan penumpang penerbangan domestik di Bandara Internasional Minangkabau.
Pengaruh Karakteristik Individu dan Motivasi Terhadap Produktivitas Kerja Pegawai pada Satuan Kerja Pengembangan Sistem Penyediaan Air Minum Sumatera Barat Refi Susanti; Salfadri Salfadri; Susi Yuliastanty
EKASAKTI MATUA JURNAL MANAJEMEN Vol. 1 No. 2 (2023): (EMJM) Ekasakti Matua Jurnal Manajemen (April 2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, & LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/emjm.v1i2.851

Abstract

Abstract: This study aims to determine and analyze the effect of individual characteristics and work motivation on employee work productivity at the West Sumatra Drinking Water Supply System Development Unit, either partially or simultaneously. Methods of data analysis in this study using descriptive analysis, multiple linear regression, and the coefficient of determination. The results of this study indicate that individual characteristics, motivation, and work productivity in the West Sumatra Drinking Water Supply System Development Unit are in very good condition. And partially as well as simultaneously Individual Characteristics and Work Motivation have a positive and significant effect on the Work Productivity of the Work Unit Employees of the West Sumatra Drinking Water Supply System Development. Then the value of the Adjusted R Square variable Individual Characteristics and Work Motivation is equal to 0.470. Abstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh karakteristik individu dan motivasi kerja terhadap produktivitas kerja pegawai pada Satuan Pengembangan Sistem Penyediaan Air Minum Sumatera Barat, baik secara parsial maupun secara simultan. Metode analisis data dalam penelitian ini menggunakan analisis deskriptif, regresi linear berganda, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa karakteristik individu, motivasi, dan produktivitas kerja pada Satuan Pengembangan Sistem Penyediaan Air Minum Sumatera Barat dalam keadaan sangat baik. Dan secara parsial maupun secara simultan Karakteristik Individu dan Motivasi Kerja berpengaruh positif dan signifikan terhadap Produktivitas Kerja Pegawai Satuan Kerja Pengembangan Sistem Penyediaan Air Minum Sumatera Barat. Kemudian nilai Adjusted R Square variabel Karakteristik Individu dan Motivasi Kerja, adalah sebesar 0,470.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT. Kereta Api Indonesia Divre II Sumbar Junianus Gulo; Salfadri Salfadri; Delvianti Delvianti
EKASAKTI MATUA JURNAL MANAJEMEN Vol. 1 No. 4 (2023): (EMJM) Ekasakti Matua Jurnal Manajemen (Oktober 2023)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, & LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/emjm.v1i4.948

Abstract

The research aims include: (1) To identify the influence of organizational culture on employee performance at PT. Indonesian Railways (Persero) Division II West Sumatra. (2) To identify the influence of the work environment on employee performance at PT. Indonesian Railways (Persero) Division II West Sumatra. (3) To identify the influence of organizational culture and work environment together on employee performance at PT. Indonesian Railways (Persero) Division II West Sumatra. The method for collecting data is field study and literature study. Data uses primary and secondary sources. For the research population, all employees at the PT office were used. Kereta Api Indonesia (Persero) West Sumatra Division II with a total of 510 employees and the sample in this study was 83 people. The analysis method uses multiple linear regression analysis. The results of the analysis found that (1) Organizational culture significantly influences employee performance at PT. KAI (Persero) West Sumatra Division II. (2) The work environment significantly influences employee performance at PT. KAI (Persero) West Sumatra Division II. (3) Simultaneously, organizational culture and work environment significantly influence employee performance at PT. KAI (Persero) West Sumatra Division II.
Co-Authors Agussalim M Annisa Qhonit Ad-Durunnafis Bakkareng Bakkareng Delvianti Delvianti Diah Wahyu Handayani Dian Surya Marta Dito Virga Zedio Hara Dea Lewiska Junianus Gulo Meri Yani Nova Begawati Nova Begawati Novi Yanti Novi Yanti Otonia Lawolo Refi Susanti Rice Haryati Rizka Hadya Siti Hajar Sri Yuli Ayu Putri Sunreni Sunreni Sunreni Susi Yuliastanty Syafda Widiani Putri Teti Chandrayanti Tifani Ratu Firdaus Tifani Ratu Firdaus Ulpa Kurnia Sari Yopi Risma Fitri Yulistia Yulistia Yulistia Yulistia