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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana EKONOMIKA45
I Made Jatra
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana

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PENGARUH STORE ATMOSPHERE, DISPLAY PRODUCT, DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING (Studi kasus pada Indomaret di kota Denpasar) I Putu Widya Artana; I Gusti Bagus Satria Wisesa; I Komang Setiawan; Ni Luh Putu Mita Pramestya Utami; Ni Nyoman Kerti Yasa; Made Jatra
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.04.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (748.037 KB) | DOI: 10.24843/EEB.2019.v08.i04.p03

Abstract

This study aims to explain the effect of Store Atmosphere, product display, and Price Discount on Impulse Buying. The sample used was 90 respondents using purposive sampling technique that resided in Denpasar City, and had carried out Impulse Buying. Data were analyzed using regression analysis. The results of this study indicate that Store Atmosphere has a positive and significant effect on Impulse Buying; product display has a significant positive effect on Impulse Buying; and Price Discount has a significant positive effect on Impulse Buying. The implications of this research suggest that Indomaret always develop store atmoshere and product displays to be better, and still provide a Price Discount policy.
PENGARUH PROMOSI PENJUALAN, VISUAL MERCHANDISING, ATMOSFER GERAI TERHADAP PEMBELIAN IMPULSIF DI MATAHARI DUTA PLAZA DENPASAR Ni Putu Ayu Sri Kusuma Dewi; I Made Jatra
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.10.NO.04.TAHUN.2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (644.271 KB) | DOI: 10.24843/EEB.2021.v10.i04.p01

Abstract

Impulsive buying is a behavior that is consumer buying behavior that is formed before entering a store and is carried out unplanned beforehand. The factors that can be considered by the company in the event of impulsive buying to increase sales are sales promotion, visual merchandising, outlet atmosphere towards impulsive purchases at Matahari Duta Plaza Denpasar. The sample size used was 108 respondents of Matahari Duta Plaza Denpasar customers with a purposive sampling technique. Data collection was carried out by distributing questionnaires through Google Forms. The data analysis technique used is multiple linear regression analysis. Based on the research results that (1) sales promotion has a positive and significant effect on impussive buying (2) visual merchandising has a positive and significant effect on impussive buying (3) store atmosphere has a positive and significant effect on impussive buying. Based on these results, it is concluded that sales promotion, visual merchandising, good outlet atmosphere will influence the impulsive buying behavior of Matahari Duta Plaza Denpasar customers.
Co-Authors A.A Sg. Istri Ratih Pratiwi Andri Chandra Astari Armayani Cokorda Gde Mandhara Putra Sukawati Dewa Ayu Diah Paramita Dewi Dewa Ayu Sri Astiti Fariz Ramadhan Gusti Ayu Agung Wulan Pramestya Putri I Dewa Gde Agung Ekaprana I Gede Agus Dana Iswara I Gede Wahma Diatmika Giri I Gst. Bgs. Wiksuana I Gusti Ayu Agung Mitha Saritha Dian Ajnya I Gusti Ayu Ketut Giantari I Gusti Bagus Satria Wisesa I Kadek Bayu Pramana I Komang Setiawan I Made Windu Primantara I Putu Satya Nitya Ananda I Putu Widya Artana Ida Ayu Brahmaika Praba Dewi Ida Ayu Diksita Kinasih Ida Ayu Inten Surya Utami Kadek Pratita Yanthi Ni Ketut Darmayanti ni luh gede diah nirmala dewi Ni Luh Putu Mita Pramestya Utami Ni Made Desy Shinta Sari Ni Nyoman Kerti Yasa Ni Putu Ayu Sri Kusuma Dewi Ni Wayan Cynthia Devi Nyoman Devi Novita Sri Jayati Putu Susmithasen Sari Dewi Maharani Wayan Sudangga Aditya Yan Bayu Bramantya