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All Journal E-Jurnal Manajemen Universitas Udayana
Melia Melia
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Decision Sciences, Operations Research & Management

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HUBUNGAN KARAKTERISTIK DEMOGRAFI DAN GAYA HIDUP DENGAN PERILAKU PENUKARAN POINT REWARD KARTU KREDIT DI KOTA DENPASAR Melia Melia; Ni Wayan Sri Suprapti
E-Jurnal Manajemen Vol 3 No 11 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

ABSTRACT The purpose of this study was to determine the relationship of demographic characteristics (gender, age, education, and income) and lifestyle with onsite behavior reward point credit cards for credit card users in the city of Denpasar. This study is targeting customers of Bank Mandiri and BCA Soerapatti Branch Branch, with each sample as many as 50 customers. Data were collected by distributing questionnaires then processed using Chi-square analysis techniques. The results of data processing show that among the four demographic variables, only income had a significant relationship with the behavior of credit card reward point redemption. Lifestyle also does not have a significant relationship with the behavior of credit card reward point redemption. Keywords: demographics, lifestyle, credit card reward points
Co-Authors Sri Suprapti