E-Jurnal Manajemen Universitas Udayana
Vol 3 No 11 (2014)

HUBUNGAN KARAKTERISTIK DEMOGRAFI DAN GAYA HIDUP DENGAN PERILAKU PENUKARAN POINT REWARD KARTU KREDIT DI KOTA DENPASAR

Melia Melia (Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia)
Ni Wayan Sri Suprapti (Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia)

Article Info

Publish Date
10 Nov 2014

Abstract

ABSTRACT The purpose of this study was to determine the relationship of demographic characteristics (gender, age, education, and income) and lifestyle with onsite behavior reward point credit cards for credit card users in the city of Denpasar. This study is targeting customers of Bank Mandiri and BCA Soerapatti Branch Branch, with each sample as many as 50 customers. Data were collected by distributing questionnaires then processed using Chi-square analysis techniques. The results of data processing show that among the four demographic variables, only income had a significant relationship with the behavior of credit card reward point redemption. Lifestyle also does not have a significant relationship with the behavior of credit card reward point redemption. Keywords: demographics, lifestyle, credit card reward points

Copyrights © 2014




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
218.177 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...