Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Universitas Udayana
Irvan Made Hilmawan
Fakultas Ekonomi dan Bisnis Universitas Udayana
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Layanan terhadap Loyalitas melalui Kepuasan Konsumen Studi pada Trans Sarbagita Irvan Made Hilmawan; Alit Suryani
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.708 KB)

Abstract

Trans Sarbagita is a provider of transportation services who attended to resolve the traffic problems that occurred in Bali. Services quality provided by Trans Sarbagita greatly affects customer satisfaction and loyalty. Knowing the effect that the service quality to customer loyalty through customer satisfaction as an intervening variable in the Trans Sarbagita is the purpose of this research. The questionnaire is a data collection techniques used. The research used a sample of 100 respondents drawn through purposive sampling technique. Path analysis is a method of analysis used in this research. Path analysis is useful to determine the direct and indirect effects that occur between variables. The results from this research is the service quality has influence directly and indirectly through consumer satisfaction on consumer loyalty.
Co-Authors Alit Suryani