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<![CDATA[PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE BEHAVIOR ]]>
<![CDATA[I Putu Agus Surya Setiawan]]>;
<![CDATA[Alit Suryani]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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<![CDATA[The purpose of this study is to analyze the effect of green perceived value on green purchase behavior and therole of green trust in mediating the relationship between the two variables. The population of this study wasconsumer of organic product in Denpasar City. The sampling method used was purposive sampling with 110respondents. Analysis technique used was path analysis and Sobel Test. The results show that gren perceivedvalue positively affect green purchase behavior and green trust was positively mediates the effects of greenperceived value on green purchase behavior of organic products. It is recommended to the marketer oforganic products to inform the comunity about the benefits of consuming organic products. additionally,farmer of organic products is expected to maintain the quality of their product.]]>
<![CDATA[IMPLEMENTASI TECHNOLOGY ACCEPTANCE MODEL DALAM NIAT MEMBELI KEMBALI TIKET BIOSKOP ONLINE ]]>
<![CDATA[Rahadian Prianata]]>;
<![CDATA[Ni Wayan Sri Suprapti]]>;
<![CDATA[Alit Suryani]]>
<![CDATA[ E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.09.TAHUN 2017 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EEB.2017.v06.i09.p07
<![CDATA[The purpose of this study was to clarify the effect of computer self-efficacy, perceived ease of use, perceived usefulness, and attitudes and repurchase intention on MTix cinema tickets on the site. The population of this study were all people who had purchased cinema tickets using the MTix site and the numbers were not known for certain..The sampling technique in this study with purposive sampling. Indicators research counted 19 indicators with a total of 150 respondents. Data collection techniques in this study using interview and questionnaire. In the questionnaire using Likert scale data measurement scale with five possible answers 1 to 5. Data were analyzed using analysis tools PLS (Partial Least Square). Result is that computer self-efficacy and significant positive effect on the perceived ease of use. Perceived ease of use and significant positive effect on attitudes in buying. Perceived ease of use and significant positive effect on attitudes in buying. Perceived ease of use positive and significant effect on the perception of usefulness and attitude in buying a positive and significant effect on repurchase intention.]]>
<![CDATA[Peran Product Involvement dalam Memoderasi Pengaruh Country Of Origin Terhadap Purchase Intention Smartphone Merek Oppo di Kota Denpasar ]]>
<![CDATA[I Gusti Ayu Putu Utami Mayastuti]]>;
<![CDATA[Alit Alit Suryani]]>;
<![CDATA[I Made Wardana]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 12 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Purchase intention adalah keinginan konsumen untuk membeli sebuah produk spesifik. Perilaku ini dipengaruhi oleh berbagai faktor, salah satunya adalah faktor citra negara asal produk (country of origin). Produk yang berasal dari negara dengan citra yang baik umumnya lebih diterima daripada produk yang berasal dari negara dengan citra yang kurang baik. Semakin tinggi hubungan personal konsumen terhadap produk (product involvement), semakin tinggi pencarian informasi terkait produk. Penelitian ini bertujuan untuk mengetahui pengaruh dari country of origin dan product involvement terhadap purchase intention serta peran product involvement dalam memoderasi pengaruh country of origin terhadap purchase intention. Penentuan sampel menggunakan teknik purposive sampling dengan sampel sebanyak 90 responden dan dianalisis dengan Analisis Regresi Moderasi. Hasil penelitian menunjukkan bahwa country of origin berpengaruh positif dan signifikan terhadap purchase intention, product involvement berpengaruh negatif dan signifikan terhadap purchase intention, dan product involvement secara positif dan signifikan memperkuat pengaruh country of origin terhadap purchase intention. Kata kunci: country of origin, product involvement, purchase intention]]>
<![CDATA[PERAN CUSTOMER PERCEIVED VALUE PADA KEPUASAN PELANGGAN TIKET ONLINE ]]>
<![CDATA[Ahmad Rifai]]>;
<![CDATA[Alit Suryani]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 6 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui pengaruh online trust terhadap information value, pengaruh online trust terhadap social value, pengaruh online service quality terhadap information value, pengaruh online service quality terhadap social value, pengaruh information value terhadap customer satisfaction, dan pengaruh social value terhadap customer satisfaction pada penjualan tiket Garuda Indonesia. Penelitian ini dilakukan di kota Denpasar. Jumlah sampel yang digunakan sebanyak 60 responden dengan menggunakan teknik non probability sampling, khususnya purposive sampling. Data yang telah dikumpulkan secara online diolah dengan menggunakan teknik analisis Partial Least Square (PLS). Berdasarkan hasil analisis menunjukkan bahwa online trust berpengaruh positif signifikan terhadap information value, online trust berpengaruh negatif signifikan terhadap social value, online service quality berpengaruh positif signifikan terhadap information value, online service quality berpengaruh positif signifikan terhadap social value, information value berpengaruh positif signifikan terhadap customer satisfaction, dan social value berpengaruh negatif signifikan terhadap customer satisfaction.]]>
<![CDATA[PERAN GREEN TRUST DALAM MEMEDIASI GREEN PERCEIVED VALUE TERHADAP GREEN PURCHASE BEHAVIOR PADA PRODUK ORGANIK ]]>
<![CDATA[I Putu Agus Surya Setiawan Putra]]>;
<![CDATA[Alit Suryani]]>
<![CDATA[ E-Jurnal Manajemen Vol 4 No 10 (2015) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Damage to the environment make a change in lifestyle of the people who now pay more attention to the environment, and healthy living trend has motivated people to start a movement of healthy life by consuming organic products. The purpose of this study is to analyze and explain the effect of green perceived value on green purchase behavior mediated by green trust. The population in this study was people who consume organic products in the city of Denpasar. The sampling method used was purposive sampling, the number of respondents as many as 110. Analysis technique used is path analysis and the Sobel test. The results showed that green trusts was significantly positively in mediating the effects of green perceived value to the green purchase behavior on organic products in the city of Denpasar. With this study, it is expected that marketers of organic products should inform the public about the benefits of consuming organic products, and on the other side is expected to farmers of organic products should maintain product quality in order to stay good.]]>
<![CDATA[Pengaruh Karakteristik Sosial Demografi Dan Brand Image Terhadap Keputusan Pembelian Smartphone Merek Blackberry ]]>
<![CDATA[ditya pramadi]]>;
<![CDATA[Alit Suryani]]>
<![CDATA[ E-Jurnal Manajemen Vol 2 No 6 (2013) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Blackberry is one of the means of communication or often called smartphones growing in Indonesia. Since the beginning penetration in 2004, a lot of the Blackberry smartphone reap success and can be a top leader in the sale of its products in Indonesia. The purpose of this study is to investigate and analyze the influence of demographic and social characteristics of the brand image (brand image) on purchase decisions Blackberry smartphone brand in the area of Denpasar. The research was conducted in the city of Denpasar. The variables studied were demographics, brand image, and purchasing decisions. The sampling technique used was based on purposive sampling with total respondent 110 users of smartphone Blackberry. The data analysis technique used is Structural Equation Modelling or SEM. Based on the survey results revealed that: 1) demographic variable has a positive and significant impact on purchasing decisions. 2) Variable brand image has a positive and significant impact on purchasing decisions. The results of this study are expected to provide a feedback for RIM (Research In Motion) which is a produsen of smartphone Blackberry that demographic and brand image influence a purchase decision of Blackberry.]]>
<![CDATA[PERAN GREEN SATISFACTION MEMEDIASI HUBUNGAN GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY ]]>
<![CDATA[I Putu Dipa Wahyu Pratama]]>;
<![CDATA[Alit Suryani]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 8 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[This study aims to prove a role in mediating the relationship green brand image and green satisfaction of green brand equity. The sampling method using a non-porbability sampling through accidental sampling and purposive sampling with a sample size of 100 respondents. Data was collected by questionnaire directly spread in the city of Denpasar. The data analysis technique used is Path Analysis (Path Analysis) and Test Sobel. The results showed that green satisfaction can provide mediation effect on brand image teradap green green brand equity. These results prove that green satisfaction has a role in bridging the influence of variable green brand image of green brand equity. So it is important for mamajemen companies that are implementing the concept of green marketing in their marketing strategies to pay attention to the variables green brand image, green satisfaction, and green brand equity in marketing their products.]]>
<![CDATA[PERBEDAAN PERSEPSI PENILAIAN PELANGGAN ANTARA KONSUMEN LOYAL DENGAN KONSUMEN PENDATANG BARU PADA PT. ASTRA INTERNATIONAL ]]>
<![CDATA[Putu Eka Septiawan]]>;
<![CDATA[Alit Suryani]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 1 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[This study aims to determine the differences between consumer perception and consumer loyal newcomers in relation to services, the purchase of products and facilities at PT. Astra International Tbk-Honda Denpasar. Its population is loyal customers and consumers newcomers.The number of samples in this study were 100 respondents defined by purposive sampling technique. The data collection is done by distributing questionnaires. The data analysis technique used is test independent t-test. The analysis showed a significant difference between loyal customers with new entrants consumers in relation to services, the purchase of products and facilities. PT. Astra International Tbk-Honda Denpasar expected to improve the service delivered to consumers and consumer loyal newcomers. So as to provide comfort for loyal customers and consumers newcomer at the time dating to visit.]]>
<![CDATA[PERAN KEPERCAYAAN MEMEDIASI KUALITAS PELAYANAN DENGAN NIAT MENGGUNAKAN KEMBALI (STUDI PADA KONSUMEN TAXI BLUE BIRD) ]]>
<![CDATA[Ivone Susan Komaling]]>;
<![CDATA[Alit Suryani]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 12 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[ABSTRAK Ketatnya persaingan transportasi, perusahaan taksi PT Blue Bird terus meningkatkan kualitas pelayanan agar konsumen percaya sehingga konsumen berniat menggunakan kembali jasa PT Blue bird. Salah satu cara untuk tetap eksis dan bertahan, perusahaan harus meningkatkan kepercayaan konsumen dengan meningkatkan pelayanan yang disampaikan. Tujuan penelitian ini adalah untuk menjelaskan pengaruh kualitas pelayanan terhadap niat menggunakan kembali, menjelaskan pengaruh kualitas pelayanan terhadap kepercayaan, menjelaskan pengaruh kepercayaan terhadap niat menggunakan kembali. Penelitian ini dilakukan di Kota Denpasar. Populasinya masyarakat pengguna jasa transportasi Blue Bird dengan jumlah sampel 130 responden menggunakan teknik non probability sampling. Data dikumpulkan dengan menggunakan kuesioner skala likert 5 tingkat. Data yang telah dikumpulkan diolah dengan menggunakan teknik analisis Path Analysis. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap niat menggunakan kembali, kualitas pelayanan berpengaruh positif dan signifakan terhadap kepercayaan pelanggan, Kepercayaan pelanggan berpengaruh positip dan signifikan terhadap niat menggunakan kembali. Hasil penelitian ini memberi sumbangan ilmu pengetahuan dan memberi masukan kepada manajemen transportasi sejenis. Keterbaharuan penelitian ini belum pernah dilakukan di PT.Blue Bird Kota Denpasar. Kata Kunci: Kualitas Pelayanan, Kepercayaan, Niat Menggunakan kembali.]]>
<![CDATA[Pengaruh Kualitas Layanan terhadap Loyalitas melalui Kepuasan Konsumen Studi pada Trans Sarbagita ]]>
<![CDATA[Irvan Made Hilmawan]]>;
<![CDATA[Alit Suryani]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 4 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Trans Sarbagita is a provider of transportation services who attended to resolve the traffic problems that occurred in Bali. Services quality provided by Trans Sarbagita greatly affects customer satisfaction and loyalty. Knowing the effect that the service quality to customer loyalty through customer satisfaction as an intervening variable in the Trans Sarbagita is the purpose of this research. The questionnaire is a data collection techniques used. The research used a sample of 100 respondents drawn through purposive sampling technique. Path analysis is a method of analysis used in this research. Path analysis is useful to determine the direct and indirect effects that occur between variables. The results from this research is the service quality has influence directly and indirectly through consumer satisfaction on consumer loyalty.]]>
