Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Universitas Udayana
Jeremy Roy Agutin Ndoen
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN HOTSPOT WIFI.ID DI DENPASAR Jeremy Roy Agutin Ndoen; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 8 No 1 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.25 KB) | DOI: 10.24843/EJMUNUD.2019.v08.i01.p03

Abstract

This study aims to clarify the role of customer satisfaction in mediating the effect of perceived value on customer loyalty.This research was conducted in Denpasar using a sample size of 110 people withmethod non-probability in the form of purposiveisampling. Dataianalysis techniques used in this research is the analysis of the path (path analyis) and Sobel test. The results showed that perceived value have significant and positive effect on customer satisfaction, as well as on customer loyalty. Furthermore, customer satisfaction have positive and significant effect on customer loyalty. Besides customer satisfaction simultaneously mediates the effect of perceived value on customer loyalty. These results illustrate that the marketing environment is dynamic, so as to maintain customer loyalty company is expected to create value in accordance with what is expected (the perception of) the minds of the customers so that the resulting satisfaction.
Co-Authors Ni Made Wulandari Kusumadewi