Articles
<![CDATA[PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING ]]>
<![CDATA[Ni Putu Krisna Diah Rani]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 6 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i06.p21
<![CDATA[Tujuan penelitian ini adalah untuk menjelaskan pengaruh atmosfer ritel, dan promosi terhadap emosi, untuk menjelaskan pengaruh atmosfer ritel, promosi, dan emosi terhadap impulse buying, untuk menjelaskan peran emosi sebagai pemediasi atas hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Mall Bali Galeria. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah berbelanja di Hypermart Mall Bali Galeria dan pernah melakukan Impulse Buying. Metode penentuan sampel yang digunakan adalah purposive sampling. Sampel yang dipilih dalam penelitian ini sebanyak 108 responden. Data di analisis menggunakan teknik analisis jalur. Berdasarkan hasil penelitian menunjukkan bahwa atmosfer ritel, dan promosi berpengaruh positif terhadap emosi. Atmosfer ritel, promosi, dan emosi berpengaruh positif terhadap impulse buying. Emosi memediasi hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Mall Bali Galeria. Kata Kunci: atmosfer ritel, promosi, emosi, impulse buying]]>
<![CDATA[PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP BRAND LOYALTY ]]>
<![CDATA[Putu Arina Indah Puspita Dewi]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 8 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i08.p05
<![CDATA[Penelitian ini bertujuan untuk menjelaskan peran brand image memediasi pengaruh kredibilitas celebrity endorser terhadap brand loyalty. Penelitian ini diharapkan dapat memberikan kontribusi empiris tentang pengaruh antara variable kredibilitas celebrity endorser, brand image dan brand loyalty bagi perkembangan ilmu pengetahuan dan menjadi bahan pertimbangan bagi manajemen perusahaan. Penelitian ini dilakukan di Kota Denpasar dengan melibatkan 100 responden yang menggunakan smartphone merek OPPO melalui metode purposive sampling. Pengumpulan data menggunakan penyebaran kuesioner. Teknik analisis data yang digunakan ialah analisis jalur dan uji sobel dimana sebelumnya telah di uji dahulu menggunakan uji asumsi klasik. Hasil penelitian menemukan bahwa kredibilitas celebrity endorser berpengaruh positif dan signifikan terhadap brand image dan brand loyalty. Brand image berpengaruh positif dan signifikan terhadap brand loyalty dan mampu memediasi secara signifikan pengaruh kredibilitas celebrity endorser terhadap brand loyalty. Penggunaan seorang celebrity endorser yang memilki kredibilitas baik akan meningkatkan brand image sehingga dapat menjaga brand loyalty. Kata kunci: kredibilitas celebrity endorser, brand image, brand loyalty]]>
<![CDATA[PENGARUH PENDIDIKAN KEWIRAUSAHAAN, SELF EFFICACY DAN LOCUS OF CONTROL PADA NIAT BERWIRAUSAHA ]]>
<![CDATA[I Gusti Lanang Agung Adnyana]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 2 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Unemployment and poverty remain a major problems faced by Indonesia today and in the next few years. Ironically, the highest unemployment rate was actually created by a well-educated group. One of the alternative to solve the unemployment problem is to empower the society and well-educated group through entrepreneurship programs. The purpose of this research is to analyze the influence of entrepreneurship education, self-efficacy and locus of control on entrepreneurship intentions of the undergraduate students. The location of this research at Economics and Business faculty of Udayana University. The samples used were 100 people. Research using purposive sampling techniques and data was collected by questionnaire. The analysis technique used in this research is multiple linear regression. Based on the results of the analysis, it found that entrepreneurship education, self-efficacy and locus of control, have positive and significant impact on student entrepreneurship intentions. Unemployment and poverty remain a major problems faced by Indonesia today and in the next few years. Ironically, the highest unemployment rate was actually created by a well-educated group. One of the alternative to solve the unemployment problem is to empower the society and well-educated group through entrepreneurship programs. The purpose of this research is to analyze the influence of entrepreneurship education, self-efficacy and locus of control on entrepreneurship intentions of the undergraduate students. The location of this research at Economics and Business faculty of Udayana University. The samples used were 100 people. Research using purposive sampling techniques and data was collected by questionnaire. The analysis technique used in this research is multiple linear regression. Based on the results of the analysis, it found that entrepreneurship education, self-efficacy and locus of control, have positive and significant impact on student entrepreneurship intentions.]]>
<![CDATA[PERAN KEPUASAN MEMEDIASI CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH BANK MEGA CABANG SUNSET ROAD KUTA ]]>
<![CDATA[Anak Agung Istri Mas Vedanthi Putri]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 7 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i07.p13
<![CDATA[Dunia perbankan berkembang pesat dalam persaingan, menyebabkan banyak strategi dilakukan perusahaan dalam mempertahankan nasabahnya termasuk membangun hubungan baik jangka panjang. Penelitian ini bertujuan menjelaskan peran kepuasan memediasi customer relationship management terhadap loyalitas nasabah. Penelitian dilakukan di cabang Bank Mega Sunset Road Kuta Badung melibatkan 110 orang responden melalui metode purposive sampling. Data penelitian dikumpulkan melalui penyebaran kuesioner. Teknik analisis data yang digunakan adalah teknik analisis jalur dan uji sobel. Hasil penelitian menunjukkan customer relationship management berpengaruh positif dan signifikan terhadap loyalitas. Customer relationship management berpengaruh positif dan signifikan terhadap kepuasan. Kepuasanberpengaruh positif dan signifikan terhadap loyalitas. Kepuasansignifikan memediasi secara parsial hubungan customer relationship management dengan loyalitas, hal tersebut menunjukan bahwa customer relationship management yang disertai oleh kepuasan akan mempengaruhi tinggi rendahnya loyalitas nasabah.Penelitian ini diharapkan memberikan kontribusi bagi pengembangan ilmu pemasaran dan bahan pertimbanganperusahaan atau pelaku bisnis. Kata kunci: yalitas, customer relationship management, kepuasan]]>
<![CDATA[PERAN EKUITAS MEREK DALAM MEMEDIASI PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP PERSEPSI NILAI ]]>
<![CDATA[Dewi Purwita Sari]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 10 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[ABSTRAK Persepsi nilai pelanggan merupakan salah satu hal yang penting baik bagi pelanggan maupun perusahaan. Perusahaan berusaha menciptakan persepsi nilai pelanggan yang baik terhadap perusahaan mereka, salah satunya melalui pelaksanaan tanggung jawab social perusahaan yang dimediasi oleh ekuitas merek. Penelitian ini bertujuan untuk mengetahui peran ekuitas merek dalam memediasi tanggung jawab sosial perusahaan terhadap persepsi nilai pelanggan Starbucks Coffee. Pengumpulan data dilakukan dengan menggunakan kuesioner dengan metode non probability sampling pada 100 responden di Kota Denpasar. Analisis data menggunakan analisis Partial Least Square (PLS) dengan bantuan software Smart PLS 3.1.3. Hasil penelitian ini menunjukkan bahwa tanggung jawab sosial perusahaan berpengaruh positif dan signifikan terhadap persepsi nilai dan ekuitas merek. Disisi lain, variabel ekuitas merek juga berpengaruh positif dan signifikan terhadap persepsi nilai dan memediasi secara parsial pengaruh tanggung jawab sosial perusahaan terhadap persepsi nilai.]]>
<![CDATA[Pengaruh Jenis Kelamin, Promosi Penjualan dan Sifat Materialisme terhadap Perilaku Impulse Buying Secara Online ]]>
<![CDATA[I Komang Agus Hari Chandra]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 8 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The aim of this study is to examine and analyze the influence of gender, sales promotion and the characteristic of materialism against the behavior of impulse buying via online. This research was conducted by regular students of faculty of Economics and Business, Udayana University who ever made purchasing via online. 98 correspondents were chosen in order to complete the data source by using purposive sampling method. The data was collected by using questionnaires which used 5-point likert scale to measure 14 indicators. Folded linear regression was used during the process of analyzing the data. The findings in this study show that gender variables significantly affect the behavior of impulse buying via online, where men mostly appeared in conducting impulse buying via online compared to women. Sales promotion variables and the characteristic of materialism significantly played an important role against impulse buying behavior via online. The implication of the result this study was pointed at the providers of online sales to provide more products related to men’s needs, provide discounts and they are expected to show the products in the forms of pictures or vidios in order to show the benefits that will be obtained by the consumers after having or consuming those products.]]>
<![CDATA[GREEN MARKETING MIX BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIG TREE FARMS DI LOTUS FOOD SERVICES ]]>
<![CDATA[Muhammad Husnan Zaky]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 9 No 2 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2020.v09.i02.p14
<![CDATA[Pendekatan bauran pemasaran hijau (green marketing mix) diyakini dapat meningkatkan integrasi dari isu lingkungan pada seluruh aspek dari aktivitas perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh variabel-variabel green marketing mix (green product, green price, green place dan green promotion) terhadap keputusan pembelian produk Big Tree Frams. Sampel penelitian ditentukan dengan metode purposive samplingsebanyak 125 orang konsumen. Pengumpulan data dilakukan dengan menyebar kuesioner kepada konsumen produk Big Tree Farms di Lotus Food Services Jimbaran, Badung. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda. Simpulan dari hasil penelitian adalah,Green marketing mix (green product, green price, green place dan green promotion) berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian produkBig Tree Frams di Lotus Food ServicesJimbaran, Badung. Kata kunci : Green Marketing Mix, Keputusan Pembelian.]]>
<![CDATA[PENGARUH PERSEPSI HARGA, KEPERCAYAAN, DAN ORIENTASI BELANJA TERHADAP NIAT BELI SECARA ONLINE (STUDI PADA PRODUK FASHION ONLINE DI KOTA DENPASAR) ]]>
<![CDATA[Luh Alviolita Kusuma Nusarika]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 4 No 8 (2015) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this study were (1) to analyze the influence of the perception of the price of the purchase intention of fashion products online in Denpasar, (2) to determine the effect of confidence on the product's purchase intention of fashion products online in Denpasar and (3) to determine the effect on the intention of shopping orientation and purchase products online fashion in Denpasar. This research was done by using multiple linear regression data analysis. The number of samples obtained by using purposive sampling method is a total of 112 respondents. Based on the results of the analysis can be argued that the price perceptions, beliefs and orientations simultaneously affect expenditure on purchase intention of fashion products online in Denpasar with Fhitung value (118.509) with sig (0,000). price perceptions, beliefs and orientations shopping partial significant positive effect on purchase intention of fashion products online in Denpasar. Suggestions can be recommended for online shopping providers are expected to provide information that is clear, complete and accurate information on the procedures for product ordering and payment, shipping and returns procedures, or exchange the product. Online product sellers should pay attention and keep better confidence in the services provided to consumers regarding the suitability of the goods sold by the fully informed.]]>
<![CDATA[Pengaruh Lingkungan Toko dan Faktor Situasional terhadap Perilaku Pembelian Tak Terencana Pada Matahari Department Store Denpasar ]]>
<![CDATA[Wayan Agus Widiartaka]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 3 No 6 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The purpose of this study was to determine the effect of store environment and situational factor on impulse buying behavior at Matahari Department Store Denpasar. The research conducted in the city of Denpasar by taking subjects in Matahari Department Store Denpasar. Amount of sample in this study is 120 sample with purposive technic sampling. Data were collected with questionnaires and multiple regression analysis. Based on the result from this study, find that store environment and situational factor has significant and positive influence on the impulse buying behavior.]]>
<![CDATA[PERAN PRICE DISCOUNT MEMODERASI PENGARUH PRODUCT KNOWLEDGE DAN CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION ]]>
<![CDATA[I Made Ari Rismawan]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 6 No 1 (2017) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The research has purpose to determine role of price discount in moderation effect of product knowledge and celebrity endorser on purchase intention. This research was in Denpasar City with 170 respondents as sample, purposive sampling method and dispersed using questionnaire with criteria that have been adjusted. The analysis technique used is moderation regression analysis. The results indicated product knowledge had significant and positive effect on purchase intention, means higher product knowledge then increase purchase intention. Celebrity endorser didn’t has significant effect on purchase intention, meaning someone who has high product knowledge tends to ignore celebrity endorser related purchase intention. Price discount moderate weaken effect of product knowledge on purchase intention, meaning someone who has high product knowledge tends have doubts to buy related product quality such as product defects and durability of product. Price discount can significantly moderate but meaningless because celebrity endorser didn’t has significant effect on purchase intention.]]>
