Articles
<![CDATA[DUKUNGAN OPT-OUT DAN PERSEPSI NILAI E-BANKING ]]>
<![CDATA[Purnami, Ni Made]]>
<![CDATA[ Jurnal Keuangan dan Perbankan Vol 19, No 3 (2015): September 2015 ]]>
Publisher : <![CDATA[D-III Keuangan dan Perbankan ]]>
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<![CDATA[The aim of this study was to determine the effect of perceived firm commitment to privacy and trust in technology on perceived value from the firm with opt-out support as moderating variable. The study was conducted in Denpasar City with sample size of 120 e-banking user. Sample was determined by purposive sampling and data were collected by using questionnaires distributed directly. The data were processed with Moderate Regression Analysis (MRA). The results of this study indicate that perceived firm commitment to privacy and trust in technology is positively affect perceived value from the firm. Opt-out support are significantly moderate the relationship trust in technology and perceived value from the firm, and the results show a negatif coefficient, which means that the income level weaqken the influence of trust in technology on perceived value from the firm.]]>
<![CDATA[DUKUNGAN OPT-OUT DAN PERSEPSI NILAI E-BANKING ]]>
<![CDATA[Ni Made Purnami]]>
<![CDATA[ Jurnal Keuangan dan Perbankan Vol 19, No 3 (2015): September 2015 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jkdp.v19i3.47
<![CDATA[The aim of this study was to determine the effect of perceived firm commitment to privacy and trust in technology on perceived value from the firm with opt-out support as moderating variable. The study was conducted in Denpasar City with sample size of 120 e-banking user. Sample was determined by purposive sampling and data were collected by using questionnaires distributed directly. The data were processed with Moderate Regression Analysis (MRA). The results of this study indicate that perceived firm commitment to privacy and trust in technology is positively affect perceived value from the firm. Opt-out support are significantly moderate the relationship trust in technology and perceived value from the firm, and the results show a negatif coefficient, which means that the income level weaqken the influence of trust in technology on perceived value from the firm.]]>
<![CDATA[Modelling Online Purchase Behavior from Consumer Decision Model Perspective ]]>
<![CDATA[Ni Luh Putu Indiani]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ APMBA (Asia Pacific Management and Business Application) Vol 10, No 2 (2021) ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics and Business, Brawijaya University ]]>
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DOI: 10.21776/ub.apmba.2021.010.02.6
<![CDATA[Despite the significant growth of internet users in Indonesia, the use of the internet for online shopping is still quite low, which hinders the potential for e-commerce growth in Indonesia. This fact raises interest in analyzing factors that influence online shopping intention among Indonesians. Based on consumer decision model, this study developed an online purchase decision model using an integrative approach that includes factors of marketing stimuli, environmental influence, and consumer concern altogether. This integrative model is aimed to get a more comprehensive picture of online purchase behavior, as previous studies analyzed this object using only one or two of these three factors. A survey was conducted to collect data using questionnaire as the instrument. Respondents were consumers who have bought retail products online. Data were analyzed using Partial Least Square. The results showed that website quality, eWOM, and perceived benefit significantly influence online purchase intention through the mediation of trust. Practical implications are discussed further. ]]>
<![CDATA[PERAN PERSEPSI NILAI DALAM MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI PRODUK KOSMETIK MAYBELLINE DI KOTA DENPASAR ]]>
<![CDATA[Gusti Ayu Pangastuti Arsinta]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 9 Nomor 2 Tahun 2015 ]]>
Publisher : <![CDATA[Universitas Udayana ]]>
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<![CDATA[The rapid growth and increasing competition in the business of cosmetic product and also the more selective consumer, makes cosmetic companies do efforts in providing information about the products and create a positive association to attract potential customers. The purpose of this study is to determine the role of perceived value in mediating the effect of celebrity endorser credibility on purchase intention of Maybelline cosmetics products in Denpasar. The sample size was 70 people, determined with non-probability sampling methods, especially incidental and purposive sampling. The analysis technique used was PLS (Partial Least Square). The results of this study indicate that the celebrity endorser credibility influence positively purchase intention and perceived value. Additionally, perceived value has positive impact on purchase intention. Perceived value emerges as variable which mediate partially the effect of celebrity endorser credibility on purchase intention.]]>
<![CDATA[PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING ]]>
<![CDATA[Ni Putu Krisna Diah Rani]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 6 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i06.p21
<![CDATA[Tujuan penelitian ini adalah untuk menjelaskan pengaruh atmosfer ritel, dan promosi terhadap emosi, untuk menjelaskan pengaruh atmosfer ritel, promosi, dan emosi terhadap impulse buying, untuk menjelaskan peran emosi sebagai pemediasi atas hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Mall Bali Galeria. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah berbelanja di Hypermart Mall Bali Galeria dan pernah melakukan Impulse Buying. Metode penentuan sampel yang digunakan adalah purposive sampling. Sampel yang dipilih dalam penelitian ini sebanyak 108 responden. Data di analisis menggunakan teknik analisis jalur. Berdasarkan hasil penelitian menunjukkan bahwa atmosfer ritel, dan promosi berpengaruh positif terhadap emosi. Atmosfer ritel, promosi, dan emosi berpengaruh positif terhadap impulse buying. Emosi memediasi hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Mall Bali Galeria. Kata Kunci: atmosfer ritel, promosi, emosi, impulse buying]]>
<![CDATA[PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP BRAND LOYALTY ]]>
<![CDATA[Putu Arina Indah Puspita Dewi]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 8 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i08.p05
<![CDATA[Penelitian ini bertujuan untuk menjelaskan peran brand image memediasi pengaruh kredibilitas celebrity endorser terhadap brand loyalty. Penelitian ini diharapkan dapat memberikan kontribusi empiris tentang pengaruh antara variable kredibilitas celebrity endorser, brand image dan brand loyalty bagi perkembangan ilmu pengetahuan dan menjadi bahan pertimbangan bagi manajemen perusahaan. Penelitian ini dilakukan di Kota Denpasar dengan melibatkan 100 responden yang menggunakan smartphone merek OPPO melalui metode purposive sampling. Pengumpulan data menggunakan penyebaran kuesioner. Teknik analisis data yang digunakan ialah analisis jalur dan uji sobel dimana sebelumnya telah di uji dahulu menggunakan uji asumsi klasik. Hasil penelitian menemukan bahwa kredibilitas celebrity endorser berpengaruh positif dan signifikan terhadap brand image dan brand loyalty. Brand image berpengaruh positif dan signifikan terhadap brand loyalty dan mampu memediasi secara signifikan pengaruh kredibilitas celebrity endorser terhadap brand loyalty. Penggunaan seorang celebrity endorser yang memilki kredibilitas baik akan meningkatkan brand image sehingga dapat menjaga brand loyalty. Kata kunci: kredibilitas celebrity endorser, brand image, brand loyalty]]>
<![CDATA[PENGARUH PENDIDIKAN KEWIRAUSAHAAN, SELF EFFICACY DAN LOCUS OF CONTROL PADA NIAT BERWIRAUSAHA ]]>
<![CDATA[I Gusti Lanang Agung Adnyana]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 2 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[Unemployment and poverty remain a major problems faced by Indonesia today and in the next few years. Ironically, the highest unemployment rate was actually created by a well-educated group. One of the alternative to solve the unemployment problem is to empower the society and well-educated group through entrepreneurship programs. The purpose of this research is to analyze the influence of entrepreneurship education, self-efficacy and locus of control on entrepreneurship intentions of the undergraduate students. The location of this research at Economics and Business faculty of Udayana University. The samples used were 100 people. Research using purposive sampling techniques and data was collected by questionnaire. The analysis technique used in this research is multiple linear regression. Based on the results of the analysis, it found that entrepreneurship education, self-efficacy and locus of control, have positive and significant impact on student entrepreneurship intentions. Unemployment and poverty remain a major problems faced by Indonesia today and in the next few years. Ironically, the highest unemployment rate was actually created by a well-educated group. One of the alternative to solve the unemployment problem is to empower the society and well-educated group through entrepreneurship programs. The purpose of this research is to analyze the influence of entrepreneurship education, self-efficacy and locus of control on entrepreneurship intentions of the undergraduate students. The location of this research at Economics and Business faculty of Udayana University. The samples used were 100 people. Research using purposive sampling techniques and data was collected by questionnaire. The analysis technique used in this research is multiple linear regression. Based on the results of the analysis, it found that entrepreneurship education, self-efficacy and locus of control, have positive and significant impact on student entrepreneurship intentions.]]>
<![CDATA[PERAN KEPUASAN MEMEDIASI CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH BANK MEGA CABANG SUNSET ROAD KUTA ]]>
<![CDATA[Anak Agung Istri Mas Vedanthi Putri]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 8 No 7 (2019) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2019.v08.i07.p13
<![CDATA[Dunia perbankan berkembang pesat dalam persaingan, menyebabkan banyak strategi dilakukan perusahaan dalam mempertahankan nasabahnya termasuk membangun hubungan baik jangka panjang. Penelitian ini bertujuan menjelaskan peran kepuasan memediasi customer relationship management terhadap loyalitas nasabah. Penelitian dilakukan di cabang Bank Mega Sunset Road Kuta Badung melibatkan 110 orang responden melalui metode purposive sampling. Data penelitian dikumpulkan melalui penyebaran kuesioner. Teknik analisis data yang digunakan adalah teknik analisis jalur dan uji sobel. Hasil penelitian menunjukkan customer relationship management berpengaruh positif dan signifikan terhadap loyalitas. Customer relationship management berpengaruh positif dan signifikan terhadap kepuasan. Kepuasanberpengaruh positif dan signifikan terhadap loyalitas. Kepuasansignifikan memediasi secara parsial hubungan customer relationship management dengan loyalitas, hal tersebut menunjukan bahwa customer relationship management yang disertai oleh kepuasan akan mempengaruhi tinggi rendahnya loyalitas nasabah.Penelitian ini diharapkan memberikan kontribusi bagi pengembangan ilmu pemasaran dan bahan pertimbanganperusahaan atau pelaku bisnis. Kata kunci: yalitas, customer relationship management, kepuasan]]>
<![CDATA[PERAN EKUITAS MEREK DALAM MEMEDIASI PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP PERSEPSI NILAI ]]>
<![CDATA[Dewi Purwita Sari]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 5 No 10 (2016) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[ABSTRAK Persepsi nilai pelanggan merupakan salah satu hal yang penting baik bagi pelanggan maupun perusahaan. Perusahaan berusaha menciptakan persepsi nilai pelanggan yang baik terhadap perusahaan mereka, salah satunya melalui pelaksanaan tanggung jawab social perusahaan yang dimediasi oleh ekuitas merek. Penelitian ini bertujuan untuk mengetahui peran ekuitas merek dalam memediasi tanggung jawab sosial perusahaan terhadap persepsi nilai pelanggan Starbucks Coffee. Pengumpulan data dilakukan dengan menggunakan kuesioner dengan metode non probability sampling pada 100 responden di Kota Denpasar. Analisis data menggunakan analisis Partial Least Square (PLS) dengan bantuan software Smart PLS 3.1.3. Hasil penelitian ini menunjukkan bahwa tanggung jawab sosial perusahaan berpengaruh positif dan signifikan terhadap persepsi nilai dan ekuitas merek. Disisi lain, variabel ekuitas merek juga berpengaruh positif dan signifikan terhadap persepsi nilai dan memediasi secara parsial pengaruh tanggung jawab sosial perusahaan terhadap persepsi nilai.]]>
<![CDATA[Pengaruh Jenis Kelamin, Promosi Penjualan dan Sifat Materialisme terhadap Perilaku Impulse Buying Secara Online ]]>
<![CDATA[I Komang Agus Hari Chandra]]>;
<![CDATA[Ni Made Purnami]]>
<![CDATA[ E-Jurnal Manajemen Vol 3, No 8 (2014) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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<![CDATA[The aim of this study is to examine and analyze the influence of gender, sales promotion and the characteristic of materialism against the behavior of impulse buying via online. This research was conducted by regular students of faculty of Economics and Business, Udayana University who ever made purchasing via online. 98 correspondents were chosen in order to complete the data source by using purposive sampling method. The data was collected by using questionnaires which used 5-point likert scale to measure 14 indicators. Folded linear regression was used during the process of analyzing the data. The findings in this study show that gender variables significantly affect the behavior of impulse buying via online, where men mostly appeared in conducting impulse buying via online compared to women. Sales promotion variables and the characteristic of materialism significantly played an important role against impulse buying behavior via online. The implication of the result this study was pointed at the providers of online sales to provide more products related to men’s needs, provide discounts and they are expected to show the products in the forms of pictures or vidios in order to show the benefits that will be obtained by the consumers after having or consuming those products.]]>
