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STRATEGI PEMASARAN PAKET WISATA PADA PT. CAHAYA TEDUNG ABADI HOLIDAY DENPASAR Putu Doddy Pramana; Ni Made Oka Karini; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Cahaya Tedung Abadi Holiday is a business that handles tour ticket sales, travel documents, tour guide services, hotel reservation and sales of tour packages. To anticipate the traveler visits that always fluctuated and competition with other travel agency, need to be design tour package marketing strategy. So PT. Cahaya Tedung Abadi Holiday can optimize the strength, opportunities, and minimize the weaknesses and threats. The goal is to find alternative are strategies and programs that can be implemented by PT. Cahaya Tedung Abadi Holiday in selling tour package. Data collection techniques using the method of observation, in-depth interviews, library research and documentation. Researchers used a key informant Mr. I Gusti Sudarsana, two employees and sales marketing products as an informant base. This research is a descriptive qualitative with Matrix SWOT approach and the marketing mix. Alternative strategies that can be implemented by PT. Cahaya Tedung Abadi Holiday are : (a) create and develop tourism products strategy by creating new innovative tourism products and a special interest tour packages, (b) market segmentation strategy development with opportunities to develop a broader market, (c) increased promotion strategy by advertising, brochures and collaboration with TV channel with tourism programs information, (d) improve the quality of products and services strategies by redesigning the tour packages program more interesting in order the tourists interested to buy tour packages, maintaining cleanliness and tidiness of the vehicle and driver guides during tours and reemphasize tourism products according to the company market share. The suggestion for the company to expand its market share in order to survive the competition of other travel agencies, companies should increase the workforce to be more rapid and responsive in accepting tour packages purchases and fixed preserve good relations with related companies such as the hotel, restaurant, overseas agent, transport and tourism destination managers.

KEMASAN PAKET WISATA JATILUWIH SIGHTSEEING AND ADVENTURE Renita Sri Lestari; Ni Made Oka Karini; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study discusses and examines potential identification and package tour in Tabanan regency. Qualitative approaches were applied in this research. The data were collected by using observation techniques, in-depths interviews, and documentation technique. Informant and key informant techniques were used to determine the informantion. This study used descriptive qualitative data analysis techniques with three steps which are data reduction, data display and conclusion drawing. In this study, showed potential identifications taken place in Alas Kedaton, Jatiluwih, Batukaru Temple, Subak Museum, and Tengkudak Village. The packaging of this package tour with itinerary such as visit the Subak Museum, Tengkudak village adventure, visit Jatiluwih, sightseeing in Batukaru temple, sightseeing in Alas Kedaton and shopping in Krisna oleh-oleh. This package tour was presented in tabulated style, Graphic style as well as the calculation of travel costs.

PENGARUH KUALITAS PELAYANAN PRAMUWISATA LOKAL TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN DI DAYA TARIK WISATA ALAS KEDATON TABANAN I Kadek Trita Yudi; Ni Made Oka Karini; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Pelayanan prauwisata lokal di daya tarik wisata Alas Kedaton secara tidak langsung berpengaruh terhadap kepuasan dan loyalitas wisatawan. Oleh sebab itu perlu dikaji mengenai pengaruh kualitas pelayanan pramuwisata lokal terhadap kepuasan dan loyalitas wisatawan di daya tarik wisata Alas Kedaton. Adapun variabel kualitas pelayanan yang terdiri dari bukti langsung, empati, daya tanggap, keandalan dan jaminan berpengaruh terhadap kepuasan dan loyalitas wisatawan di Daya Tarik Wisata Alas Kedaton. Responden adalah wisatawan yang berkunjung ke Alas Kedaton berjumlah 100 responden dengan teknik accidental sampling.Pengumpulan data dalam penulisan ini menggunakan teknik observasi, wawancara terstruktur, kuesioner dan studi kepustakaan kemudian di analisis dengan analisis skala likert, uji validitas dan realibilitas, analisis regresi linier berganda, analisis korelasi, dan analisis determinasi. Berdasarkan analisis data statistik, indikator dalam penelitian ini telah valid dan variabelnya bersifat reliabel. Berdasarkan hasil penelitian, 5 Variabel independen telah memenuhi syarat penerimaan hipotesis, yaitu t-hitung dan F-hitung lebih besar dari t-tabel dan F-tabel. Ini berarti terdapat pengaruh yang kuat antara kualitas pelayanan pramuwisata lokal terhadap kepuasan dan loyalitas wisatawan pada Daya Tarik Wisata Alas Kedaton. Kualitas pelayanan pramuwisata lokal berpengaruh sebesar 76,3 % terhadap kepuasan wisatawan, dan 70,5% terhadap loyalitas wisatawan. Sedangkan sisanya dipengaruhi oleh faktor lain yang tidak diteliti lebih lanjut pada penelitian ini. Berdasarkan analisis tersebut, dapat disimpulkan terdapat hubungan yang signifikan antara kualitas pelayanan pramuwisata lokal terhadap kepuasan dan loyalitas wisatawan di daya tarik wisata Alas Kedaton. Di sarankan kepada pengelola, perlu diadakan pelatihan khusus terhadap pramuwisata lokal untuk menunjang kualitas SDM pada daya tarik wisata Alas Kedaton.

STRATEGI PROMOSI BANYUWANGI SEBAGAI DESTINASI WISATA (STUDI KASUS PADA DINAS KEBUDAYAAN DAN PARIWISATA) Chintiya Betari Avinda; I Nyoman Sudiarta; Ni Made Oka Karini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Kegiatan promosi yang efektif merupakan hal yang sangat esensial dalam pengembangan pariwisata di suatu daerah. Bauran promosi merupakan salah satu alat pemasaran, dapat digunakan untuk menginformasikan, membujuk dan mengingatkan calon wisatawan. Dalam kurun waktu 2011- 2014 kunjungan wisatawan ke Banyuwangi mengalami peningkatan namun rata-rata lama tinggal wisatawan masih rendah. Penelitian dilakukan dengan tujuan untuk mengevaluasi strategi promosi yang telah dilakukan oleh Dinas Kebudayaan dan Pariwisata serta hambatan-hambatan yang dialami. Metode deskriptif kualitatif dilakukan dengan teknik pengumpulan data yang digunakan adalah dengan observasi, wawancara dengan kepala dinas dan staf dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi, serta studi kepustakaan. Hasil pengolahan data menunjukkan bahwa strategi promosi yang dilakukan oleh Dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi melalui bauran promosi sudah memberikan dampak positif terhadap kunjungan wisatawan namun belum cukup efektif untuk memeratakan kunjungan wisatawan dan meningkatkan lama tinggal wisatawan. Program-program advertising dan direct marketing yang dilakukan sudah efektif sedangkan sales promotion dan public relation belum cukup efektif. Dalam pelaksanaan strategi promosi juga terdapat faktor pendukung dan penghambat. Dari hasil pengolahan data disarankan kepada Dinas Kebudayaan dan Pariwisata untuk mengkaji ulang program bauran promosi yang kurang efektif, mengadakan pelatihan kepramuwisataan dan Bahasa Inggris, memperbanyak Tourist Information Center, serta menjalin kerjasama dengan stakeholder lainnya.

KARAKTERISTIK, MOTIVASI DAN PERSEPSI WISATAWAN MANCANEGARA KE DESA WISATA TRUNYAN, KINTAMANI I Putu Angga Pratama; LGLK. Dewi; Ni Made Oka Karini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p01

Tourists who travel to a tourism village certainly have different characteristics, motivations, and perceptions. These three things are very important to be identified, because they can become a reference material for the local community and the government related to self-improvements, facilities-improvements, infrastructure, management, and services in Trunyan Tourism Village that can affect the tourist and the returning of them, and are able to provide excellent service in accordance with the tourists expectations. The purpose of this study is to identify the characteristics, motivations, and perceptions of the foreign tourists who travel to Trunyan Tourism Village. Data collection techniques used in this research are observation, unstructured interviews, questionnaires, literature study, and documentation. Accidental sampling techniques used to take a sample of 100 people. Data analysis technique used in this study is descriptive qualitative data analysis technique. The results show that the most foreign tourists who travel to Trunyan Tourism Village are 33% from United States, 40% with an age range of 15-30 years old, 55% males, 29% working as employees, and 39% of master-educated. A total of 61% tourist state that the purpose of the travel is to travel/recreation, 65% state that the arrangement of the travel is arranged by the travel agency, 100% are first timers, 49% receive the information about Trunyan Tourism Village through the travel agency, 54% spend $39-$54, and 85% are accompanied by friends/family. The motivation that push foreign tourists to travel to Trunyan Tourism Village is novelty and knowledge seeking of 4.10, while the motivation that pull foreign tourists to travel to Trunyan Tourism Village is safety, cleanliness, and variety attraction of 3.71. The foreign tourists who travel to Trunyan Tourism Village have good perceptions/agree with the average total score of 3,60.

Wisata Puri: Strategi Memasarkan Bali sebagai Educational Tourism Destination I Nyoman Sudiarta Sudiarta; Ni Made Oka Karini; W. Citra Juwita Sari
Jurnal Kajian dan Terapan Pariwisata Vol 2 No 2 (2022): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v2i2.54

The purpose of this study is to analyze the tourism of the castle from the marketing aspect (potential / product and tourist/market aspects) to build a new concept of Bali as an Educational Tourism Destination. This research was started by conducting a literature study to find out the tourism potential of the castle from various journals, proceedings, and reference books by searching on the google search engine related to "puri tourism", "heritage tourism", "education tourism". Second, a literature study was carried out related to the tourism potential of the world's castles through google search and continued field studies to see firsthand the condition of the castles in Bali. Furthermore, questionnaires were distributed to tourists from Europe and Indonesia to find out their perceptions of castle tourism in Bali. The number of samples of foreign tourists from Europe and America was taken as many as 50 tourists but only 37 tourists were obtained, including domestic tourists, this was due to the Covid 1 pandemic so that only 37 tourists were obtained. Data analysis uses descriptive qualitative analysis that describes the potential and marketing strategies carried out to make Bali an educational tourism destination. The marketing strategy that must be carried out according to the results of this study is an aggressive strategy by marketing through online media and adding something to do activity for tourists and the community

ANALISIS DAMPAK DAN DAYA DUKUNG PARIWISATA DAYA TARIK WISATA TANAH LOT DI KECAMATAN KEDIRI, KABUPATEN TABANAN I Nyoman Sudiarta; Ni Made Oka Karini
Jurnal Ilmiah Hospitality Management Vol 10 No 2 (2020)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v10i2.170

Penelitian ini bertujuan untuk menganalisis dampak dan daya dukung pariwisata daya tarik wisata Tanah Lot. Metode pengumpulan data dengan , melakukan wawancara dan observasi langsung ke Daya Tarik Wisata Tanah Lot. Analisis data menggunakan analisis deskriptif kuantitatif. Secara umum dampak pariwisata di daya tarik wisata Tanah Lot sangat positif., baik dilihat dari dampak pembangunan fisik, sosial dan budaya, lingkungan serta ekonomi. Analisis daya dukung pariwisata yang dilihat dari daya dukung fisik, riil dan efektif. Daya dukung fisik adalah sebesar 4.436, yang menunjukkan batas maksimum dari kunjungan wisatawan yang secara fisik tercukupi oleh ruang yang disediakan pada waktu tertentu. Terjadi kelebihan kunjungan pada musim sepi maupun musim ramai, yaitu sebanyak 96 orang setiap harinya. Daya Dukung riil daya tarik wisata Tanah Lot adalah 1.109, artinya jumlah maksimum kunjungan wisatawan yang diperbolehkan dalam satu hari dengan berbagai aktifitas wisatanya tanpa merusak lingkungan atau ekosistem yang ada. Daya dukung efektif, merupakan jumlah kunjungan wisatawan dimana kawasan tetap lestari, dengan mempertimbangkan kapasitas manajemen yang dimiliki. Daya dukung efektif menunjukkan jumlah wisatawan yang dapat ditangani dengan optimal oleh sumber daya manusia yang disediakan manajemen, dengan hasil sebesar 1.109, menunjukkan jumlah wisatawan yang dapat ditangani dengan optimal di daya tarik wisata Tanah Lot.

ANALISIS DAMPAK DAN DAYA DUKUNG PARIWISATA DAYA TARIK WISATA TANAH LOT DI KECAMATAN KEDIRI, KABUPATEN TABANAN I Nyoman Sudiarta; Ni Made Oka Karini
Jurnal Ilmiah Hospitality Management Vol 10 No 2 (2020)
Publisher : Institut Pariwisata dan Bisnis Internasional

Penelitian ini bertujuan untuk menganalisis dampak dan daya dukung pariwisata daya tarik wisata Tanah Lot. Metode pengumpulan data dengan , melakukan wawancara dan observasi langsung ke Daya Tarik Wisata Tanah Lot. Analisis data menggunakan analisis deskriptif kuantitatif. Secara umum dampak pariwisata di daya tarik wisata Tanah Lot sangat positif., baik dilihat dari dampak pembangunan fisik, sosial dan budaya, lingkungan serta ekonomi. Analisis daya dukung pariwisata yang dilihat dari daya dukung fisik, riil dan efektif. Daya dukung fisik adalah sebesar 4.436, yang menunjukkan batas maksimum dari kunjungan wisatawan yang secara fisik tercukupi oleh ruang yang disediakan pada waktu tertentu. Terjadi kelebihan kunjungan pada musim sepi maupun musim ramai, yaitu sebanyak 96 orang setiap harinya. Daya Dukung riil daya tarik wisata Tanah Lot adalah 1.109, artinya jumlah maksimum kunjungan wisatawan yang diperbolehkan dalam satu hari dengan berbagai aktifitas wisatanya tanpa merusak lingkungan atau ekosistem yang ada. Daya dukung efektif, merupakan jumlah kunjungan wisatawan dimana kawasan tetap lestari, dengan mempertimbangkan kapasitas manajemen yang dimiliki. Daya dukung efektif menunjukkan jumlah wisatawan yang dapat ditangani dengan optimal oleh sumber daya manusia yang disediakan manajemen, dengan hasil sebesar 1.109, menunjukkan jumlah wisatawan yang dapat ditangani dengan optimal di daya tarik wisata Tanah Lot.

PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN NUSANTARA DI DAYA TARIK WISATA KEBUN RAYA “EKA KARYA” BALI Angga Suputra Jayadi; I GPB. Sasrawan Mananda; Ni Made Oka Karini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p02

This study aims to determine the effect of service quality and facilities on the satisfaction of domestic tourists in the tourist attraction of the "Eka Karya" Botanical Gardens in Bali. The sampling technique in this study was taken by accidental sampling with a sample size of 100 respondents, the respondents of this research were tourists who were visiting or had visited the tourist attraction of the "Eka Karya" Botanical Gardens in Bali. Meanwhile, this research is quantitative in nature by using the method of multiple linear regression analysis as a data analysis technique. In this study using data collection techniques, namely library research, interviews, observations and distributing questionnaires to obtain data. The results of the multiple linear regression analysis based on the delta test of the coefficient of determination resulted in an R Square of 0.709, meaning that 70.9% of tourist satisfaction can be explained by the variables of service quality and facilities. While 29.1% of tourist satisfaction is influenced by other variables that are not included in this research model. This means that the quality of services and facilities affects the satisfaction of tourists visiting the tourist attraction of the Bali "Eka Karya" Botanical Gardens, the better the quality of services and facilities, the higher the level of satisfaction of visiting tourists.

PERSEPSI DAN MOTIVASI WISATAWAN NUSANTARA KE GUNUNG BROMO PADA MASA PANDEMI Zainul Mustofa; Ni Made Oka Karini; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p06

Tourists flock to travel to relieve boredom after the government quarantine or known as revenge tourism. Mount Bromo is a tourist attraction that attracts domestic tourists. Knowing the motivation of tourists will help in tourism marketing planning and benchmarks for the quality of a tourist attraction can be known based on tourist perceptions. To determine the perceptions and motivations of domestic tourists in this study used descriptive quantitative and qualitative descriptive research methods. Data collection techniques using questionnaires, observation, interviews, documentation and literature study. In determining the respondents, the researchers used accidental sampling. The results obtained state that the perception of domestic tourists visiting Mount Bromo on the 4A component (attraction, ancillary, accesibility & amenity) is overall good, with the attraction component getting the highest score and the accessibility component getting the lowest score. The motivation for tourists to visit Mount Bromo during the pandemic is dominated by the desire to escape from routine indicator, which means that tourists travel on tourist trips to get out of the tedious daily routine after being quarantined due to COVID-19. Meanwhile, the motivation that attracts domestic tourists visiting Mount Bromo is the Marketed image of the destination or Mount Bromo which is widely known by the public for its beauty.

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