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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis J-MAS (Jurnal Manajemen dan Sains) Jurnal Administrasi dan Manajemen Jurnal Manajerial Revitalisasi : Jurnal Ilmu Manajemen Jurnal Inovasi Ekonomi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Erilia Kesumahati
Departemen Farmasi, FMIPA - UI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Journal : J-MAS (Jurnal Manajemen dan Sains)

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Pengaruh Marketing Mix terhadap Re-Visit Intention Melalui Patient Satisfaction pada Rumah Sakit Ibu dan Anak (RSIA) Di Kota Batam Syukriansyah, Azizul; Kesumahati, Erilia
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1596

Abstract

This study aims to determine and analyze the effect of marketing mix on re-visit intention of patients at Mother and Child Hospitals in Batam City through patient satisfaction. The sample used in this study was 340 people. The results of the study showed that the product and promotion variabels, people did not have a significant positive effect on patient satisfaction. price, place, process, physical evidence variabels had a significant positive effect on patient satisfaction. The results study also show that the product, promotion, and people variabels did not have a significant positive effect on re-visit intention through patient satisfaction. While the price, place, process, physical evidence variabels have a significant positive effect on re-visit intention through patient satisfaction. In addition, patient satisfaction has a significant positive effect on re-visit intention. Mother and Child Hospitals) must be able to adapt the marketing mix in carrying out services to patients, in order to provide good and excellent service.
Co-Authors Dewi Ratnasari Fauzi, Erika Gustian Fernado, Fernado Jecki, Jecki Julianto, Tri Lim, Desmond Marninda, Caroline Ohanna, Nida Syaharni, Dian Sabrina Syukriansyah, Azizul Wan Lelly H Yahdiana Harahap