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All Journal Kinerja Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Purwani Retno Andalas
Universitas Kristen Duta Wacana
Economics, Econometrics & Finance Social Sciences Other

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PENGARUH SERVQUAL TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN SEBAGAI PEMEDIASI STUDI PADA BANK DAERAH DI YOGYAKARTA Purwani Retno Andalas; Alfa Santoso B Putra
KINERJA Vol. 18 No. 2 (2014): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v18i2.524

Abstract

This study aims to analyze the impact of servqual to customer loyalty with customer satisfaction as the intermediary variable on regional bank BPR and BPD in Yogyakarta. Simple regression, multiple regression, and path analysis are used as the analysis tools. This study indicates that servqual significantly affects to customer satisfaction, customer loyalty of regional bank. Furthermore, customer satisfaction also significantly affects to customer loyalty of regional bank and the interaction of servqual impact to customer loyalty moderated by customer satisfaction.Keywords: servqual, customer satisfaction, customer loyalty, regional bank
Community Based Resources: Mengembangkan Kapasitas Komunitas GKJ Jeruklegi Margi Rahayu Menuju Sejahtera Agustini Respati; Purwani Retno Andalas; Xaveria Prasasyaningsih; Putriana Kristanti*; Pristanto Silalahi; Albertus Nugroho
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 5 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i5.15723

Abstract

GKJ Jeruk Legi is a religious-based community in Cilacap Regency. Founded in 2014, this church has a congregation of around 250 people. Single congregations come from very varied backgrounds, with the majority being women and having completed their bachelor's degrees. Seeing from eyes of workers can be seen as domestic workers, contractors, culinary, vegetable trading, minimal water depots, livestock, and agriculture. Even so, most people still have problems in terms of welfare. Through a project management approach, this activity proposes a triangulation of solutions, including optimizing the livestock and agricultural sectors, developing entrepreneurship through asset families, and the initiation and aspirations of cooperatives. Through project management and triangulation of solutions, it is hoped that these activities can be structured coherently to achieve welfare goals and increase the economy. The evaluation results showed that most of the community succeeded in obtaining knowledge related to the triangulation of solutions for goals.
Co-Authors Agustini Dyah Respati Albertus Nugroho Alfa Santoso Budiwidjojo Putra Pristanto Silalahi Putriana Kristanti* Xaveria Prasasyaningsih