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All Journal HIGEIA (Journal of Public Health Research and Development) urnal Interaksi: Jurnal Ilmu Komunikasi EduTeach: Jurnal Edukasi dan Teknologi Pembelajaran Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Abdul Khohar
Staf pengajar PS. PSP, Jurusan Perikanan FPIK UNDIP
Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Journal : Jurnal Indonesia : Manajemen Informatika dan Komunikasi

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Peran Electronic Word of Mouth sebagai Strategi Komunikasi Pemasaran pada Produk Avoskin Nasution, Nurul Fadilah; Prasetya, Hendri; Khohar, Abdul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.900

Abstract

Communication strategy for Avoskin products, a beauty brand based in Indonesia. The research method used is qualitative with a case study approach. Data was collected through analysis of e-WOM content on social media as well as documentation studies related to Avoskin's marketing strategy. The research results show that Avoskin has succeeded in building a reputation as a high-quality and sustainable beauty brand. By focusing on innovation, product quality and effective communication via social media, Avoskin can reach and build strong relationships with its consumers, especially women aged 18 to 34 who care about the environment and natural ingredients. Marketing strategies focusing on product quality, informative communication, and commitment to sustainability have helped Avoskin gain recognition and awards in the Indonesian beauty industry. Even though it faces the challenges of increasingly fierce competition, Avoskin has the opportunity to expand its market and increase its visibility locally and globally. Avoskin's success proves that local brands can compete and excel in the global market with dedication, innovation and commitment to quality and sustainability.
Co-Authors Alfan Afandi Darmawan, Muhammad Luki Hariyati, Farida Ita Puji Lestari Ita Puji Lestari, Ita Puji Lestari, Karisma Indah Lestari, Karisma Indah Nasution, Nurul Fadilah Prakoso, Bayujati Prasetya, Hendri Tiara, Andys Uliya, Bilqis Fikrotul Uliya, Bilqis Fikrotul