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All Journal Madani: Multidisciplinary Scientific Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Nasution, Nurul Fadilah
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Peran Electronic Word of Mouth sebagai Strategi Komunikasi Pemasaran pada Produk Avoskin Nasution, Nurul Fadilah; Prasetya, Hendri; Khohar, Abdul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.900

Abstract

Communication strategy for Avoskin products, a beauty brand based in Indonesia. The research method used is qualitative with a case study approach. Data was collected through analysis of e-WOM content on social media as well as documentation studies related to Avoskin's marketing strategy. The research results show that Avoskin has succeeded in building a reputation as a high-quality and sustainable beauty brand. By focusing on innovation, product quality and effective communication via social media, Avoskin can reach and build strong relationships with its consumers, especially women aged 18 to 34 who care about the environment and natural ingredients. Marketing strategies focusing on product quality, informative communication, and commitment to sustainability have helped Avoskin gain recognition and awards in the Indonesian beauty industry. Even though it faces the challenges of increasingly fierce competition, Avoskin has the opportunity to expand its market and increase its visibility locally and globally. Avoskin's success proves that local brands can compete and excel in the global market with dedication, innovation and commitment to quality and sustainability.
Pernikahan Masyarakat Muslim Jawa di Bandar Setia Nasution, Abdul Gani Jamora; Sitompul, Buti Sarma; Daulay, Fitri Ana; Juhaidi, M. Dzaky Labib; Nasution, Nurul Fadilah
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10465277

Abstract

Marriage is a marriage ceremony celebrated or carried out by two people with the aim of formalizing the marriage bond in accordance with religious, legal and social norms. There are many types and variations of wedding ceremonies, depending on ethnic traditions, religion, culture and social class. Marriage for Javanese people is considered very sacred, and they only get married once in their life. This purity is the background to the practice of marriage in the Javanese Muslim community which is carried out very effectively and carefully in selecting prospective sons-in-law and determining the right time for marriage. To be precise, the people in Bandar Setia village, Percut Sei Tuan District, Deli Serdang Regency are predominantly Muslim and Javanese. They still uphold Javanese cultural values in the wedding procession. The purpose of this article is to review the Javanese Muslim Community Marriage in Bandar Setia Village. This research method uses qualitative descriptive research. Using observation, interviews and documentation. From the results of this research, the author found two results of discussion, firstly the implementation of marriages in the Javanese Muslim community using the Ngidak Tigan tradition, secondly the meaning of marriage in the Ngidak Tigan tradition according to the understanding of the loyal bandar community.
Co-Authors Abdul Khohar Daulay, Fitri Ana Juhaidi, M. Dzaky Labib Nasution, Abdul Gani Jamora Prasetya, Hendri Sitompul, Buti Sarma