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PENGARUH PERSEPSI ATRIBUT PRODUK TERHADAP MINAT BELI KONSUMEN MOBIL MEREK ISUZU ELF STUDI PADA PT. KARYA ZIRANG UTAMA ISUZUSEMARANG Kristiana, Nela; Wahyudin, Nanang
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3, No 1 (2012)
Publisher : STIE Totalwin Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5.173 KB)

Abstract

This research aims to find out that do price, brand, and product quality influence consumer’s purchase interest of Isuzu Elf car brand, and also to analyze the most dominant factor in influencing consumer’s purchase interest of Isuzu Elf car brand in PT. Karya Zirang Utama Semarang. In the research, research population refers to all consumers in PT. Karya Zirang Utama Isuzu Semarang. The samples of the research are 44 respondents by using purposive sampling technique. Based on the research’s result, concluded that regression equality is as follow: Y = 0,130 + 0,249 X1 + 0,279 X2 + 0,359 X3 + e. According to statistic data analysis, the indicators in the research are valid and the variables are reliable. On classic assumption test, free multikolonieritas regression model, heteroskedastisitas is not happened, and it is distributed normally. The sequence is individually from each variable, and the most influential variable is product quality variable with regression coefficient 0,359, then brand variable with regression coefficient 0, 279, whereas the lowest influential variable is price with regression coefficient 0,249. The model equality has value as F counts 31,348 and with significance level 0,000, where F counts bigger than F table (2, 85) and with smaller significance level than α (0, 05), while value of T table 1,685 because T counts > T table then Ho is rejected and Ha is accepted. It shows that variable independent in the research influential partially of dependent variable that is purchase interest. Karya Zirang needs to maintain the product quality and able to create new products with better quality, in order to can compete with another brand of diesel car
PENGARUH PERSEPSI ATRIBUT PRODUK TERHADAP MINAT BELI KONSUMEN MOBIL MEREK ISUZU ELF STUDI PADA PT. KARYA ZIRANG UTAMA ISUZUSEMARANG Nela Kristiana; Nanang Wahyudin
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 3 No 1 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.369 KB)

Abstract

This research aims to find out that do price, brand, and product quality influence consumer’spurchase interest of Isuzu Elf car brand, and also to analyze the most dominant factor in influencingconsumer’s purchase interest of Isuzu Elf car brand in PT. Karya Zirang Utama Semarang. In theresearch, research population refers to all consumers in PT. Karya Zirang Utama Isuzu Semarang.The samples of the research are 44 respondents by using purposive sampling technique.Based on the research’s result, concluded that regression equality is as follow: Y = 0,130 + 0,249 X1+ 0,279 X2 + 0,359 X3 + e. According to statistic data analysis, the indicators in the research arevalid and the variables are reliable. On classic assumption test, free multikolonieritas regressionmodel, heteroskedastisitas is not happened, and it is distributed normally.The sequence is individually from each variable, and the most influential variable is product qualityvariable with regression coefficient 0,359, then brand variable with regression coefficient 0, 279,whereas the lowest influential variable is price with regression coefficient 0,249. The model equalityhas value as F counts 31,348 and with significance level 0,000, where F counts bigger than F table(2, 85) and with smaller significance level than α (0, 05), while value of T table 1,685 because Tcounts > T table then Ho is rejected and Ha is accepted. It shows that variable independent in theresearch influential partially of dependent variable that is purchase interest.Karya Zirang needs to maintain the product quality and able to create new products with betterquality, in order to can compete with another brand of diesel car.
HUBUNGAN STATUS GIZI DENGAN USIA MENARCHE REMAJA PUTRI DI SMP GUNUNG JATI KEMBARAN KABUPATEN BANYUMAS Linda Yanti; Nela Kristiana
Viva Medika Vol 5 No 1 (2012)
Publisher : Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.145 KB) | DOI: 10.35960/vm.v5i1.220

Abstract

Background: nutritional factors that most influence on events menarche. As researchconducted Bielicky and Welon (1982) and Barsel (1978) in Folia Medica Indonesiana (2003)the amount of animal protein intake as an important factor causing the changes to the age ofmenarche among adolescent girls. Young women who eat meat every 13 hours on average toexperience menarche at age 11.64 years and young women who consume meat 1-4 times aweek on the average age of menarche be 13.46 years. Objective: To determine the nutritional status relationship with the age of menarche girls injunior Gunung Jati Kembaran Banyumas in 2012. Methods: This study is an analytic correlation, type of research approach is cross sectiona.The population in this study is a student in junior high Gunung Jati Twinning in the academicyear 2011/2012 which has experienced menarche is numbered 139 students and a sample istaken by the sampling technique used purposive sampling obtained 49 student. Results: The analysis showed no association between nutritional status and age of menarchegirls in junior Gunung Jati Kembaran Banyumas 2012. þ-value> α (7.841> 3.981) so Horejected and Ha accepted. Conclusion. There was no association between nutritional status and age of menarche girls injunior Gunung Jati Kembaran Banyumas in 2012 Keywords: nutritional status, age of menarche, adolescent girls