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All Journal The Winners Jurnal Ilmiah Manajemen dan Bisnis (JIMB) International Humanities and Applied Science Journal Open Access DRIVERset
Rina Astini
Universitas Mercu Buana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Strategi Bisnis pada PT Wirapati Garuda Paksi Rina Astini; Rizcky Adhiprasetyo
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.701

Abstract

PT Garuda Wirapati Paksi (WGP) is a private corporation engaged in the Security and Rescue Services Business Sector (BUJPP) in guarding. Many challenges arise from the external environment such as unstable political and economic conditions, competition among companies and the entry of foreign firms. To face the above phenomenon, the right and effective business strategy is the right tool for avoiding the challenge. Business strategy planning is absolutely necessary for companies that want to survive in the future. The research method is descriptive. Data collection techniques used are questionnaire and interview with relevant parties within the company. The data have been obtained that, in the analysis through three phases, namely input, matching, and decision stage. The final results of this study concluded that the proposed effective business strategy for PT Garuda Wirapati Paksi based on QSPM matrix is Market Penetration Strategy. This strategy is considered to reduce business risk arising as a result of significant changes to the external environment of the company.
Mediasi dan Pengaruh Switching Cost terhadap Loyalitas Pelanggan Rina Astini
The Winners Vol. 9 No. 2 (2008): The Winners Vol. 9 No. 2 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i2.724

Abstract

Article presents a measurement of the effects of satisfaction and trust in connection with customer loyalty, and a direct and indirect effects of switching cost on customer loyalty. Data were collected from 42 respondents coming from GSM customers. Data was analyzed by using path analysis methods. The study found that satisfaction did not necessarily affect customers’ loyalty. Relationship of customer satisfaction and trust was greatly influenced by perception of customers towards the cost of switching. Level of satisfaction and respondent loyalty average was 69.7% and the average value of customer loyalty was 78.73%.  The research result indicates that  trust and switching cost jointly influence customer loyalty. Trust is more important than customer satisfaction in influencing customer loyalty, where the trust contains belief towards a brand, which will produce a positive outcome both in the present and in the future. Customer satisfaction does not contain this dimension. It is concluded that GSM operators shall have to focus on trust rather than satisfaction.
PENGARUH PERSEPSI LIFE STYLE DAN MEDIA SOCIAL NETWORKING TERHADAP KEPUASAN KONSUMEN DAN KEPUTUSAN PERPINDAHAN MEREK PADA TELEPON SELULAR KE BLACKBERRY Cut Edwina Safia Oebit; Rina Astini
Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v4i2.3985

Abstract

Penelitian ini membahas apakah Life Style dan media Social Networking mempengaruhi kepuasan konsumen sehingga dampaknya menjadi keputusan konsumen untuk berpindah merek. Ketidakpuasan konsumen terjadi apabila kinerja suatu produk tidak sesuai dengan persepsi dan harapan konsumen. Kepuasan merupakan fungsi dari persepsi atau kesan atas kinerja dan harapan. Jika kinerja berada di bawah harapan maka pelanggan merasa tidak puas. Kepuasan dan ketidakpuasan konsumen dipengaruhi oleh pengalaman mengkonsumsi produk atau jasa sebelumnya. Penelitian ini adalah penelitian deskriptif-kuantitatif. Dengan teknik judgmental sampling diperoleh total sampel sebanyak 219 kuesioner termasuk 30 kuesioner yang berpartisipasi dalam pre-test. Data diuji menggunakan structural equation model. Hasil penelitian ini menunjukkan bahwa hanya Life Style yang berpengaruh positif terhadap kepuasan, sementara media Social Networking tidak. Kepuasan konsumen memiliki pengaruh yang positif terhadap perpindahan merek. Penelitian ini juga menemukan bahwa Life Style berpengaruh positif terhadap perpindahan merek, namun media Social Networking tidak berpengaruh terhadap perpindahan merek.
Analyze The Influence of Current Ratio, Debt to Equity Ratio, Earning Per Share, Return on Asset on Stock Return at Coal Mining Company Listed on Indonesia Stock Exchange Period 2013-2016 Isma Khairani Sinaga; Rina Astini
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.06

Abstract

This research conducted to analyze and to know the influence of Current Asset (CR), Debt to Equity Ratio (DER), Earning Per Share(EPS) and Return On Asset (ROA) on Stock Return at coal mining company listed on Indonesia Stock Exchange period 2013-2016. The population used in this research is all coal mining companies listed in Indonesia Stock Exchange 2013-2016. The sample of this research are 17 coal mining companies that appropriate the criteria. The analysis technique used in this research is panel data regression with using Eviews 9. Based on Chow test and Hausman test Panel Data Regression Model selected Is Fixed Effect Model. Based on t-test the result showed that Current Ratio (CR) has a significant effect on Stock Return, Debt to Equity Ratio (DER) has no significant effect on Stock Return, Earning Per Share(EPS) has no significant effect on Stock Return, and Return On Assets (ROA) has no significant effect on Stock Return. Based on F-test the result show that Current Ratio, Debt to Equity Ratio, Earning Per Shareand Return On Asset has a significant effect on Stock Return.Keywords : Stock Return, CR, DER, EPS, ROA
PENGARUH PERSEPSI LIFE STYLE DAN MEDIA SOCIAL NETWORKING TERHADAP KEPUASAN KONSUMEN DAN KEPUTUSAN PERPINDAHAN MEREK PADA TELEPON SELULAR KE BLACKBERRY Cut Edwina Safia Oebit; Rina Astini
Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v4i2.3985

Abstract

Penelitian ini membahas apakah Life Style dan media Social Networking mempengaruhi kepuasan konsumen sehingga dampaknya menjadi keputusan konsumen untuk berpindah merek. Ketidakpuasan konsumen terjadi apabila kinerja suatu produk tidak sesuai dengan persepsi dan harapan konsumen. Kepuasan merupakan fungsi dari persepsi atau kesan atas kinerja dan harapan. Jika kinerja berada di bawah harapan maka pelanggan merasa tidak puas. Kepuasan dan ketidakpuasan konsumen dipengaruhi oleh pengalaman mengkonsumsi produk atau jasa sebelumnya. Penelitian ini adalah penelitian deskriptif-kuantitatif. Dengan teknik judgmental sampling diperoleh total sampel sebanyak 219 kuesioner termasuk 30 kuesioner yang berpartisipasi dalam pre-test. Data diuji menggunakan structural equation model. Hasil penelitian ini menunjukkan bahwa hanya Life Style yang berpengaruh positif terhadap kepuasan, sementara media Social Networking tidak. Kepuasan konsumen memiliki pengaruh yang positif terhadap perpindahan merek. Penelitian ini juga menemukan bahwa Life Style berpengaruh positif terhadap perpindahan merek, namun media Social Networking tidak berpengaruh terhadap perpindahan merek.
Co-Authors Cut Edwina Safia Oebit Isma Khairani Sinaga Rizcky Adhiprasetyo