Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal The Winners Jurnal Ilmiah Manajemen dan Bisnis (JIMB) International Humanities and Applied Science Journal
Rina Astini
Universitas Mercu Buana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : The Winners

 1 
Strategi Bisnis pada PT Wirapati Garuda Paksi Rina Astini; Rizcky Adhiprasetyo
The Winners Vol. 11 No. 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.701

Abstract

PT Garuda Wirapati Paksi (WGP) is a private corporation engaged in the Security and Rescue Services Business Sector (BUJPP) in guarding. Many challenges arise from the external environment such as unstable political and economic conditions, competition among companies and the entry of foreign firms. To face the above phenomenon, the right and effective business strategy is the right tool for avoiding the challenge. Business strategy planning is absolutely necessary for companies that want to survive in the future. The research method is descriptive. Data collection techniques used are questionnaire and interview with relevant parties within the company. The data have been obtained that, in the analysis through three phases, namely input, matching, and decision stage. The final results of this study concluded that the proposed effective business strategy for PT Garuda Wirapati Paksi based on QSPM matrix is Market Penetration Strategy. This strategy is considered to reduce business risk arising as a result of significant changes to the external environment of the company.
Mediasi dan Pengaruh Switching Cost terhadap Loyalitas Pelanggan Rina Astini
The Winners Vol. 9 No. 2 (2008): The Winners Vol. 9 No. 2 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i2.724

Abstract

Article presents a measurement of the effects of satisfaction and trust in connection with customer loyalty, and a direct and indirect effects of switching cost on customer loyalty. Data were collected from 42 respondents coming from GSM customers. Data was analyzed by using path analysis methods. The study found that satisfaction did not necessarily affect customers’ loyalty. Relationship of customer satisfaction and trust was greatly influenced by perception of customers towards the cost of switching. Level of satisfaction and respondent loyalty average was 69.7% and the average value of customer loyalty was 78.73%.  The research result indicates that  trust and switching cost jointly influence customer loyalty. Trust is more important than customer satisfaction in influencing customer loyalty, where the trust contains belief towards a brand, which will produce a positive outcome both in the present and in the future. Customer satisfaction does not contain this dimension. It is concluded that GSM operators shall have to focus on trust rather than satisfaction.
Co-Authors Cut Edwina Safia Oebit Isma Khairani Sinaga Rizcky Adhiprasetyo