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All Journal The Winners Binus Business Review ComTech: Computer, Mathematics and Engineering Applications Jurnal MEBIS (Manajemen dan Bisnis) Aksara: Jurnal Ilmu Pendidikan Nonformal
Engkos Achmad Kuncoro
Bina Nusantara University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : ComTech: Computer, Mathematics and Engineering Applications

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Penerapan E-Customer Relationship Management pada Taman Kanak-Kanak Hanifa Dina Chairuna; Yuliana Lisanti; Engkos Achmad Kuncoro
ComTech: Computer, Mathematics and Engineering Applications Vol. 3 No. 1 (2012): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v3i1.2415

Abstract

Maintaining relationships with customers is an important factor to be the key to success of Hanifa kindergarten as a pre-school institution. It requires a precise strategy to be executed and a system to support the strategy. The design method begins with several analyses on the running business processes and the external and internal factors that affect the school. The analyses are then followed by a SWOT Matrix and Internal-External Matrix which produce several alternative strategies to be implemented. The strategy formulation results in a website-based application of E-Customer Relationship Management (E-CRM) with features including three phases in Customer Relationship Management, which are acquire phase, enhance phase and retain phase. The analysis and system design is conducted using object-oriented analysis and design (OOA & D) as documented by notation Unified Modeling Language (UML).
Co-Authors Agustinus Dedy Handrimurtjahjo Dina Chairuna Dony Saputra Haryadi Sarjono Nopriadi Saputra Resky Resky Ridho Bramulya Ikhsan Robin Cahyadi Sasmoko Sasmoko Sasmoko Yuliana Lisanti