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All Journal Journal The Winners Jurnal Bisnis Darmajaya Jurnal Manajemen Bisnis Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi
Aryo Bismo
Universitas Bina Nusantara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Knowledge Management Strategy, Innovation, and Performance in Small Business Enterprise in Indonesia Aryo Bismo; Wensin Halim; Monica Andini Erwinta
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.7045

Abstract

The research aimed to provide view about the knowledge management strategies that specifically testing both codification and personalization, and their consequences on innovation and performance in small business enterprise. Data were collected from 46 small business enterprises in Indonesia through online questionnaires, and were analysed using structural equation modelling. The results reveal that knowledge management strategies—codification and personalization—have impacts on innovation and performances directly and indirectly through the increase on innovation capability. It is considered that the research will help small business enterprises to establish a good knowledge management strategy to obtain better profit on a specific condition and environment.
THE EFFECT OF FOOD QUALITY AND SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION AND REPURCHASE INTENTION (CASE STUDY OF HOT PLATE RESTAURANTS) Desman Hidayat; Aryo Bismo; Amelia Ruwaida Basri
Manajemen Bisnis Vol. 10 No. 1 (2020): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v10i1.11913

Abstract

The food and beverages industry have been growing rapidly, making the competition in this industry higher. Therefore, innovation is needed to survive. The purpose of this study is to analyze the influence of food quality and service quality on the customer satisfaction of hot plate restaurants’ consumers, which in turn will have an impact on repurchase intention. The method used in this study is a quantitative approach, using a Likert Scale as a measurement method. Data analysis uses the structural equation modeling (SEM) method with SmartPLS 3.0 tools. The population of this study is XYZ hot plate restaurants’ consumers in Sunter and Bekasi. Total sample that used in this research is 100 samples by using the Slovin formula. The results of this study show significant and positive effects, both individually and simultaneously, between food quality and service quality to customer satisfaction and its impact on repurchase intention. Therefore, in order to compete with others, XYZ hot plate restaurants should (1) Improve and maintain their foods and drinks, (2) Maintain their employees’ credibility, and (3) Reduce the waiting list.   
PENGARUH PRODUCT DAN SERVICE QUALITY PADA CUSTOMER TRUST DAN DAMPAKNYA TERHADAP PURCHASE INTENTION STUDI KASUS: PT.INDOTEHNIK CIPTA SEMBADA Aryo Bismo; Yonathan Gunawan
Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Vol 17, No 2 (2019): Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi
Publisher : Universitas Pembangunan Nasional Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (603.707 KB) | DOI: 10.31315/be.v17i2.5609

Abstract

The purpose of this study was to determine the effect of product quality and service quality through customer trust on purchase intention at PT. IndoTehnik Cipta Sembada. The data collection method is using questionnaire that distributed to people who already made a purchase or have an electric panel that sold by PT. Indotehnik Cipta Sembada. The analysis method used on this research is path analysis. The results achieved that service quality and customer trust has relationship while on the other hand there is no relationship between product quality and customer trust another result was there is no relationship between product quality toward purchase intention it is followed by there is no relationship between service quality to purchase intention, and there is no relationship between customers trust in purchase intention indirectly, to conclude, in this case there is only service quality that has significant and positive effect towards customer trust.  Tujuan dari penelitian ini adalah untuk mengetahui pengaruh product quality dan service quality melalui customer trust terhadap purchase intention di PT. IndoTehnik Cipta Sembada. Metode pengumpulan data adalah dengan menggunakan kuisioner yang disebarkan ke orang – orang yang pernah melakukan pembelian atau memiliki panel listrik yang dijual oleh PT. IndoTehnik Cipta Sembada. Metode analisis yang digunakan adalah path analysis, hasil yang dicapai adalah adanya hubungan antara variable service quality terhadap customer trust, tidak adanya hubungan antara product quality terhadap customer trust, tidak adanya hubungan antara product quality terhadap purchase intention, tidak adanya hubungan antara service quality terhadap purchase intention, dan tidak adanya hubungan antara customer trust terhadap purchase intention.
PENGARUH KEY OPINION LEADER TERHADAP CUSTOMER ENGAGEMENT DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA JOCKEY INDONESIA Aryo Bismo; Sylvia Sylvia; Wensin Halim
Jurnal Bisnis Darmajaya Vol 8, No 2 (2022): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jbd.v8i2.3303

Abstract

Penelitian ini membahas mengenai dampak penggunaan strategi key opinion leader (KOL) terhadap brand awareness dan pengaruhnya terhadap customer engagement. Penelitian ini dilakukan terhadap 100 orang responden melalui kuesioner online. Responden merupakan orang-orang yang sudah mem-follow akun Instagram Jockey Indonesia. Penelitian ini menggunakan metode SEM-PLS dengan menggunakan software SmartPLS sebagai alat perhitungan. Kesimpulan dari penelitian ini adalah terdapat pengaruh signifikan dan hubungan positif antara KOL terhadap customer engagement, baik secara langsung maupun melalui brand awareness.
FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP KONSUMEN TERHADAP IKLAN PRODUK DESSERT BOX DI INSTAGRAM SELAMA MASA PANDEMI COVID-19 Indah Ria Lestari; Aryo Bismo; Antonia Monica Dharmaesti
Jurnal Bisnis Darmajaya Vol 9, No 1 (2023): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jbd.v9i1.3405

Abstract

The aim of this research is to analyze the effect of the perceived advertising value variable which is represented by the credibility, lack of irritation, informativeness, entertainment, and personalization variables on respondents' advertisement attitudes and their impact on respondents' brand attitudes. This research was conducted during the Covid-19 pandemic with 259 respondents who are residents of Jakarta and its surroundings through online questionnaires and the data obtained was processed using SEM-PLS. The results showed that all hypothesis testing in the study showed that credibility, lack of irritation, informativeness, entertainment, and personalization had a direct positive and significant effect on the advertisement attitudes and the brand attitudes. Advertisement attitudes has a positive and significant effect on the brand attitudes. Entrepreneurs and managers in the dessert box food industry can pay more attention to the perceived advertising value of Instagram ads by paying attention to informativeness, credibility, entertainment, lack of irritation, and personalization factors.
Co-Authors Amelia Ruwaida Basri Antonia Monica Dharmaesti Desman Hidayat Indah Ria Lestari Monica Andini Erwinta Sylvia Sylvia Wensin Halim Wensin Halim Yonathan Gunawan