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All Journal The Winners KEUNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Applied Accounting and Management Review
Prima Ayundyayasti
Politeknik Negeri Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Evaluating Perceived Service Quality, Perceived Playfulness, and Gratification towards User’s Attitude of Mobile Instant Messaging Application Prima Ayundyayasti; Arum Febriyanti Ciptaningtias
The Winners Vol. 23 No. 1 (2022): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v23i1.7089

Abstract

The research aimed to understand the behavior and adoption of mobile instant messaging (MIM) usage. By applying perceived service quality towards perceived playfulness and gratification model, the research investigated the factors related to MIM usage. Two most popular MIM applications used in Semarang, Indonesia, namely WhatsApp and LINE were targeted. After testing and validating the reliability and validity, questionnaires were distributed to university students and employees in Semarang, Indonesia whom already used MIM applications. The measurement of the constructs in the proposed model was confirmed with confirmatory factor analysis (CFA) to test the consistency of question items within each construct. The outcomes of the questionnaire were tested through structural equation modeling (SEM) to test whether the proposed constructs are confirmed to the designated model. Path coefficient and fit indices of the proposed conceptual model were also used to measure the possible relations between variables. The results show positive influences of perceived service quality, perceived playfulness, and gratification towards user’s attitude.
DEVELOPING ORDER AND CUSTOM PRODUCTION INFORMATION SYSTEM WITH ORDER TRACKING SYSTEM IN BATIK BALQIS COLLECTION Selvi Carlina; Prima Ayundyayasti
KEUNIS Vol 9, No 2 (2021): JULI 2021
Publisher : FInance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1003.356 KB) | DOI: 10.32497/keunis.v9i2.2553

Abstract

Batik Balqis Collection is a boutique and batik producer that most of the goods are self-produced. In conducting their business, Batik Balqis Collection provides services in the form of custom orders that are still carried out manually, so it is difficult to describe the details of the order design and inaccuracies in calculating the cost of goods manufactured for each order. This research aims to design and develop order and custom production information systems with tracking information for Batik Balqis Collection customers. The method used to develop the system is the Prototype method. The prototype method phase consists of initial requirement, design, prototyping, customer evaluation, review and update, system development, and system implementation. Data collection methods used are interviews and observation. The system's outputs are purchase report, order report, material inventory report, work in process inventory report, finished good inventory report, and cost of goods manufactured report. By implementing this system, users are expected to run their business processes more efficiently.
Analysis of the Adoption of Digital Marketing in MSMEs in the Era of the Covid-19 Pandemic Prima Ayundyayasti; Sarana Sarana; Afiat Sadida; Sugiarti Sugiarti; Agus Suwondo
Journal of Applied Business Administration Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.4867

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the most numerous forms of business in Indonesia. This creates high competition among business actors. The conditions of Covid-19 pandemic are increasing the business competition with restriction on community activities including restriction towards business activites set by the government. Many business fields such as food, beverage, and creative industries are affected by this circumstance. MSME actors are trying to survive the business in the midst of a pandemic. Digital marketing is a form of marketing effort by MSMEs so that they can still operate their business. The role of digital marketing is not only to market produts, but also as a means of communicating with customers, disseminating information, and providing convenience for transactions. The purpose of this research is to analyze digital marketing adoption by MSMEs in the era of Covid-19 pandemin in Indonesia. The approach applied in this research is the Technology Organization Environment (TOE) model with quantitative research method. The total of 244 MSMEs are the respondents in this research. The results of this study show that the context of technology, organization and environment has a positive effect on digital marketing adoption by MSMEs in the era of the Covid-19 pandemic.
A COMPARATIVE STUDY OF FINANCIAL PERFORMANCE IN PT PHAPROS TBK BEFORE AND AFTER INITIAL PUBLIC OFFERING Khusnun Fathin; Sri Murtini; Prima Ayundyayasti; Rani Raharjanti
KEUNIS Vol 11, No 2 (2023): JULY 2023
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/keunis.v11i2.4432

Abstract

The decision to Go Public has a great influence in enhancing the company’s performance particularly the company’s financial performance.  The purpose of this research is to test whether there are significant differences in the financial performance of PT Phapros Tbk before and after going public through financial ratios. The financial ratios used are Current Ratio (CR), Quick Ratio (QR), Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), Return on Investment (ROI), Return on Equity (ROE), Total Asset Turnover (TATO), and Fixed Asset Turnover (FATO). The population of this research is the financial statements of PT Phapros Tbk, while the sample used is the financial statements for the 2016-2021 period. The data analysis technique used is ratio analysis and then quantitative analysis using the IBM SPSS version 26 application, the tests carried out include descriptive statistical analysis, normality testing, and hypothesis testing. The results of this research state that the financial performance of Current Ratio (CR), Quick Ratio (QR), Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), Return on Investment (ROI), Return on Equity (ROE), and Total Asset Turnover (TATO) have significant difference between before and after going public. While the financial performance of Fixed Asset Turnover (FATO) did not have a significant difference after going public.
FACTORS INFLUENCE THE INTENTION TO USE IN PAYLATER FEATURE AMONG THE MILLENNIAL GENERATION Kholidah Azzahra; Mardinawati Mardinawati; Sri Rahayu Zees; Prima Ayundyayasti
Applied Accounting and Management Review (AAMAR) Vol 2, No 2 (2023): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v2i2.4613

Abstract

These days the use of PayLater has become a trend in society, focusing on the gen z and millennials. This is because digital adoption in significantly higher than the previous generation. Shopee introduced the latest digital credit card payment feature called Shopee PayLater (SPayLater). In this case, the research is carried out on Acceptance and Use Technology in Shopee PayLater feature using UTAUT2 Model. This research aims to analyze the factors that influence the intention to use the PayLater feature on Shopee PayLater using UTAUT2 Model. The data used was obtained from distributing questionnaires with 122 respondents of millennial generation Shopee PayLater users. The data collection technique used is Nonprobability Sampling. The data was processed using SmartPLS 3. The resuts of this study indicate that there are variables that have a significant and no significant effect on the use of Shopee PayLater. The variables of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Price Value have no significant effect on Behavioral Intention. In addition, the Hedonic Motivation and Habit variables have a significant effect on the Behavioral Intention of using SPayLater. Another result of this research is that Behavioral Intention, Facilitating Conditions, and Habit variables have a significant effect on Use Behavior using Shopee PayLater. 
Co-Authors Afiat Sadida Agus Suwondo Arum Febriyanti Ciptaningtias Kholidah Azzahra Khusnun Fathin Mardinawati Mardinawati Rani Raharjanti Sarana Sarana Selvi Carlina Sri Murtini Sri Rahayu Zees Sugiarti Sugiarti