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All Journal Jurnal Siasat Bisnis Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Jurnal Manajemen Teori dan Terapan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS EQIEN - JURNAL EKONOMI DAN BISNIS Aptisi Transactions on Management Jurnal STIE Semarang (Edisi Elektronik) ASEAN Marketing Journal

Sri Gunawan

Universitas Airlangga

Author-ID : 3024494

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 9 Documents Claim Missing Document

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Articles

PENGARUH SUMBERDAYA POLITIS TERHADAP KINERJA PERBANKAN PUBLIK DI INDONESIA Badri Munir Sukoco; Sri Gunawan; Ngesthi Nirmala Dewi
Jurnal Siasat Bisnis Vol. 18 No. 1 (2014)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol18.iss1.art1

Banyak perusahaan di Indonesia menggunakan pejabat atau mantan pejabat sebagai anggota dewan direksi atau dewan komisaris, yang mana dikenal sebagai sumberdaya politis perusahaan. Namun belum ada bukti empiris apakah mengumpulkan dan mengelola sumberdaya politis tersebut akan berkontribusi positif terhadap kinerja perusahaan. Untuk mengklarifikasi hal tersebut, peneliti menganalisa data diantara perbankan Indonesia yang terdaftar pada Bursa Efek Indonesia (BEI) dari tahun 2008 hingga tahun 2010. Hasil analisa mengindikasikan bahwa sumberdaya politis yang ditempatkan sebagai dewan direksi memiliki pengaruh yang negatif terhadap return on assets (ROA). Pengaruh sumberdaya politis yang ditempatkan sebagai dewan komisaris tidak mendapatkan dukungan empiris akan meningkatkan kinerja perusahaan. Implikasi manajerial dan akademis akan dibicarakan lebih lanjut dalam tulisan ini.Kata kunci: sumberdaya politis, kinerja, perbankan di Indonesia

Anak-anak dan Advergame: Pengaruh Pengalaman Flow dan Persuasion Knowledge pada Sikap dan Niat Pembelian Santirianingrum Soebandhi; Sri Hartini; Sri Gunawan
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Universitas Udayana

Playing a video game has become a favorite activity for children. One of the marketing efforts to attract their attention is by combining advertising and entertainment in the form of advergame or advertising game. Childhood is considered as a critical period towards the impact of advertising. As more advergame played especially intended for children, this study aims to analyze the effectiveness of advergame through flow experience and persuasion knowledge towards advergame and brand attitude as well as their purchase intention towards the embedded product in the game. This study was participated by 218 children aged 10-12 years old in Jakarta and Surabaya. Seven hypotheses were proposed to be analyzed further. Different from the previous studies, this study shows that attitudes on advergame do not influence the children intention to purchase the advertised product. The findings also offer some implications, limitations and directions to the future research.

Pengaruh Persepsi Desain Toko Terhadap Store Repatronage Intentions Dengan Shopping Experience Costs Sebagai Intervening Di Toko Elektronik “X” Surabaya Sri Gunawan; Rosa Rilantiana; Sony Kusumasondjaja
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 2 No. 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Universitas Airlangga

Pelanggan memiliki keinginan untuk menyentuh produk yang akan dibeli agar dapat merasakan tekstur, berat dan besarnya produk tersebut sehingga memberikan pengalaman pada tangan (hands-on experience). Ritel yang menerapkan konsep hands-on display memperbolehkan pengunjung untuk menyentuh dan merasakan semua produk yang dipajang. Hal ini dianggap sarana yang baik dalam memberikan informasi kepada pelanggan tentang teknologi terbaru. Penelitian ini berfokus pada desain speciality store yang menerapkan konsep hands-on display yaitu Toko Elektronik “X” Surabaya dan pengaruhnya terhadap store repatronage intentions dengan variabel intervening shopping experience costs. Berdasarkan analisis data terhadap 212 responden yang berbelanja pada toko elektronik “X” diperoleh hasil pengaruh yang signifikan antara persepsi desain toko berpengaruh terhadap store repatronage intentions dan shopping experience costs. Sedangkan shopping experience costs tidak berpengaruh terhadap store repatronage intentions.

The Impact of the Covid-19 Pandemic on Retail Consumer Behavior Sayyida Sayyida; Sri Hartini; Sri Gunawan; Syarief Nur Husin
APTISI Transactions on Management (ATM) Vol 5 No 1 (2021): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i1.1497

The COVID-19 pandemic that occurred throughout 2020 has an impact on economic sector. Consumers tend to use online channels to reduce face-to-face contact with marketers or other consumers. On the other hand, the consumer's need to see, touch and feel a product directly is only available in physical stores. This study aims to analyze the impact of the COVID-19 pandemic on retail consumer behavior. This study uses quantitative methods with secondary data sources obtained from several countries including the United States, England, Germany, France, Canada and Latin America. The results show that the shopping trends during the COVID-19 pandemic are webrooming and pure online shopping. Retail sales data in these countries shows that retail sales in physical stores exceed 70% of total retail sales and retail e-commerce sales are less than 30% of total retail sales. This research is expected to be useful for marketers in improving retail marketing strategies during the COVID-19 pandemic

Dampak Haptic Information terhadap Product Perception, Consumer Trust, dan Online Purchase Intention pada Media Sosial Instagram (Studi pada Produk Sounds Husky R. Khairizza Mohammad; Sri Gunawan
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 1 (2020): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

This study aims to examine the impact of differences in haptic description and style description on haptic information and product perception in their effects on consumer trust, and online purchase intentions. Experimental design with between subjects was used to test the 2 x 1 factorial design research model. Where, two groups would get random stimuli between haptic description and style description with a total sample of 100 people. The findings in this study are that haptic description has a higher influence on haptic information and product perception compared to style description. Furthermore, haptic information has a positive effect on product perception and consumer trust, but does not have an influence on online purchase intention. The findings in this study suggest that apparel businesses in Instagram are expected to be able to provide product photo quality and more detailed haptic descriptions to create better product perception in the minds of consumers. Furthermore, the sentence written on the caption is also expected to be made to be more persuasive, so that the three things suggested can increase online purchase intention.

Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products Ramadania, Ramadania; Gunawan, Sri; Jamaliah, Jamaliah
ASEAN Marketing Journal Vol. 5, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to examine COO effect and Animosity on the attitude and purchase intention of foreign products in ethnic subculture within a country. This research is tested in Malay and Chinese ethnic subculture in West Kalimantan, Indonesia. The categories of product are foods from Malaysia. Sample in this study is 435 respondents, consists of 218 Malay respondents from Ma-lay and 217 Chinese respondents. The collection of data was using non probability sampling method by combining accidental and snowball sampling. Data analysis uses structural equation modeling (SEM) Multi-group.The results show that, there is a positive influence of COO on attitudes of foreign products for both Malay and Chinese ethnic. This study also show that, the influence of COO on the purchase intentions of foreign products can only be proven in Chinese ethnic. Furthermore, the results show that animosity have a negative influence on attitude toward foreign products. In addition, attitude also have a positive influence on the intention to purchase. However, this study fails to prove the influence of animosity on the intention to purchase of foreign products. These results indicate that there are differences in consumer behavior between Malay and Chinese ethnic in the evaluation of foreign products.

TACTICAL DECISION MAKING TERKAIT DENGAN KEPUTUSAN SELL OR PROCESS FURTHER PRODUK GYPSUM MENGGUNAKAN PENDEKATAN DIFFERENTIAL ANALYSIS Sigit Pribadi; Sri Gunawan
JURNAL STIE SEMARANG Vol 11 No 03 (2019): VOLUME 11 NOMOR 3 EDISI OKTOBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v11i03.384

Gypsum is a by-product of phosphoric acid production, which is a solid waste from the extraction of P2O5 content in phosphate rock. Gypsum can be directly sold as bulk gypsum (split off point) or furtherly processed into purified gypsum. Similarly, purified gypsum can also be furtherly processed into granulated gypsum which has the lowest water and P2O5 content. A differential analysis based on the use of relevant cost data is needed to identify alternatives that provide the greatest benefits to the company, related to alternative decisions to sell gypsum at the split-off point or to process it further. his study aims to develop a differential analysis that is used as a basis for tactical decision making related to the decision to sell gypsum products at the split-off point or to be furtherly processed into purified gypsum and/or granulated gypsum. This study uses a qualitative research approach while the research method used is a case study research method. The result shows that the decision to furtherly process gypsum into purified gypsum and granulated gypsum generates additional profit compared to selling gypsum at the split-off point. The production and sales of granulated gypsum generate the highest profit compared to purified gypsum and bulk gypsum at the split-off point

Formulasi Strategi Pemasaran PT Tegar Inti Sentosa Sebagai Distributor Lesitin Dalam Rangka Meningkatkan Penjualan Di Area Jawa Timur Putri Julieta Dewi; Sri Gunawan
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 03 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i03.1439

Lecithin is a food additive that is commonly used for many things including biscuit segmentation company. PT Tegar Inti Sentosa is the main distributor of lecithin supplied from Cargill for the market in Indonesia, especially for the East Java region. The market in the biscuit segmentation increases each year, but PT Tegar Inti Sentosa's sales of lecithin to segmentation companies are relatively stagnant. This study aims to analyze the causes of these problems and recommend marketing strategies to increase Lecithin sales in East Java. Case studies are used in this research. Data are collected through interviews and secondary data. Results are the causal factors that came from internal and external within companies which were translated and analyzed through 5M on the fishbone. From the analysis, suggestions are made that are expected to reduce the problems that occur such as holding training and collaboration with third parties.

ANALISIS STRATEGI BISNIS PERCETAKAN DI ERA DIGITALISASI PADA SEGMEN PRODUK LABEL DAN KEMASAN STUDI PADA PERUSAHAAN PT. XYZ Fauzi Dwi Krisdianto; Sri Gunawan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.49846

Abstract. With the increasing in advanced technology and digitization, it has encouraged several industries to transform their business process, including the printing industry. Conventional printing products are starting to be abandoned by prospective customers because they are considered to be irrelevant and efficient. This is the background for several printing companies to diversify their products to maintain business continuity. PT. XYZ started its business development by establishing a new label and packaging product division, which is predicted to still have a lot of demand in the next few years. Data collection is done by interviews and secondary data. In this research, an analysis of the company's external and internal factors in the new division of packaging labels will be carried out using PESTEL and VRIO analysis. From the results of the analysis, it is then used as the basis for determining a business development strategy using the TOWS matrix so that it can compete and is able to maintain overall business continuity. Abstrak. Dengan semakin meningkatnya kemajuan teknologi dan digitalisasi, mendorong beberapa industri untuk melakukan transformasi dalam bidang usahanya, termasuk pada industri percetakan. Produk percetakan konvensional mulai ditinggalkan calon pelanggan karena dinilai sudah tidak relevan dan efisien. Hal tersebut melatarbelakangi beberapa perusahaan percetakan untuk melakukan diversifikasi produk untuk menjaga keberlangsungan usaha. PT. XYZ memulai pengembangan usahnya dengan pendirian divisi baru produk label dan kemasan, yang diprediksi masih memiliki banyak permintaan dalam beberapa tahun kedepan. Pengumpulan data dilakukan dengan wawancara dan data sekunder. Dalam penelitian ini, akan dilakukan analisa faktor ekternal dan internal perusahaan pada divisi baru label kemasan dengan menggunakan analisis PESTEL dan VRIO. Dari hasil analisis eksternal dan internal yang dilakukan, kemudian dijadikan dasar penentuan strategi pengembangan bisnis menggunakan matriks TOWS agar dapat bersaing dan mampu menjaga keberlangsungan bisinis secara keseluruhan

Co-Authors Badri Munir Sukoco Budi Purwono Fariha Wilisiani, Fariha Fauzi Dwi Krisdianto Gancar C. Premananto Jamaliah Jamaliah Jamaliah Jamaliah Jovi Sulistiawan Mahardika, Yefta Ngesthi Nirmala Dewi Putri Julieta Dewi R. Khairizza Mohammad Ramadania Ramadania Ramadania Ramadania, Ramadania Rosa Rilantiana Sayyida Sayyida Sigit Pribadi Soebandhi, Santirianingrum Sony Kusumasondjaja Sri Hartini Sri Hartini Syarief Nur Husin Wijayani, Suprih Wirianata, Herry

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