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All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application
Taufiq Ismail
Faculty Of Economics And Business University Of Brawijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Consumptıon Rıtual In Javanese Weddıng Ceremony: Ethnography Research In Kabupaten Ngawı Fatchur Rohman; Taufiq Ismail
APMBA (Asia Pacific Management and Business Application) Vol 2, No 1 (2013)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1506.925 KB) | DOI: 10.21776/ub.apmba.2013.002.01.2

Abstract

Consumption ritual gains more attention in consumer behavior study since the trend of ethnic market is ascending for its theoretical enrichment in this topic as well as for its business opportunity. Using ethnography approach, this research aims to reveal the consumption ritual in Javanese wedding ceremony in Kabupaten Ngawi. It explores the common season of Javanese wedding ritual, the sequence of the Javanese wedding ritual, what the consumers have in mind, and what the things needed to arrange such Javanese wedding ritual. In conclusion, Javanese people indeed have seasonal marriage time based on their unique calendar system; besides, it also have diverse sequence from one to another region. Yet, the needs to arrange Javanese wedding ritual are almost similar among regions. Furthermore, the consumer’s perspective in Javanese wedding ritual ends on some interpretations about the meaning of this ritual for them. Besides the theoretical enrichment in consumer behavior, this ritual involves huge resources that will be a market opportunity that the business practitioners may take this advantage.  
ALASAN KONSUMEN DALAM MENGKONSUMSI (MEMBELI DAN MEMAKAI) SEPEDA SEBAGAI BARANG MEWAH Wahyu Dede Gustiawan; Taufiq Ismail
Jurnal Ilmiah Mahasiswa FEB Vol 4, No 1: Semester Ganjil 2015/2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.114 KB)

Abstract

The aim of this research is to explore digger concerning to the reason of consumer on consuming bicycle as a luxurious product on members at Komunitas Sepeda Kaskus (KOSKAS) in Malang. This research uses Qualitative approach with phenomenology research design in order to explore concerning to the partisipant is experiances and reasons towards as buying and using bicycle as a luxurious product. The data was taken by interviewing in depth of 6 informers who are members of KOSKAS Malang as partisipants.  The data analysis is using coding technique in order a make easier on the meaning formulation process of the depth interview result. The result of this research show: the reasons in which being a background of consumers to buying and using bicycle as a lururious product, there are (1)  personality (2) the role of reference group (informational, value expressive)  (3) quality product (performances, durability, aesthetics, features, conformance of specification) (4) ideals motivations and Self-expression motivations. Keyword : personality, group reference, quality product, motivation, luxury consumption
The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach Taufiq Ismail; Fatchur Rohman
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 12 No. 2 (2019)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v12i2.14423

Abstract

The 4A tourism components, including attraction, accessibility, amenities, and ancillary, become prominent variables to be explored for their impact on visitor satisfaction and attitudinal loyalty mainly for relatively new tourism destination. This research conducted at Gili Ketapang Beach located at Probolinggo Regency as this new destination got more attention among tourists in Indonesia. Direct survey and online survey were done to collect the data from the destination spot, which gained 41 useable questionnaires. Due to sample size constraint, this research uses Partial Least Square to analyze the relationship among variables. The finding confirms that only attraction and ancillary that significantly influences visitor satisfaction; while accessibility and amenities do not have a significant role in visitor satisfaction. Next, attitudinal loyalty influenced by attraction, ancillary, and facilities but not availability. Satisfaction indeed affects visitor attitudinal loyalty of Gili Ketapang Beach. Further, the mediation role of satisfaction is well proven to amplify the role of 4A tourism components, except for accessibility.
Co-Authors Fatchur Rohman Fatchur Rohman Wahyu Dede Gustiawan