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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Manajemen Pemasaran Jurnal Abdi Masyarakat (JAM) Devotion: Journal of Research and Community Service JETBIS
Fatchur Rohman
Universitas Brawijaya
Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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SOSIALISASI PENANGGULANGAN DAN PENCEGAHAN KECANDUAN PORNOGRAFI DI KARANG TARUNA KELURAHAN KEMBANGAN UTARA, JAKARTA BARAT Fatchur Rohman
Jurnal Abdi Masyarakat (JAM) Vol 6, No 1 (2020): JAM (Jurnal Abdi Masyarakat)-September
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Menyadari akan maraknya pornografi di kalangan remaja sebagai salah satu masalah sosial yang memprihatinkan bagi masa depan generasi bangsa, maka dilakukan pengabdian kepada masyarakat dengan judul Sosialisasi Penanggulangan Dan Pencegahan Kecanduan Pornografi Di Kalangan Karang Taruna. Diharapkan sosialisasi bisa memberikan kontribusi berupa data dan informasi terkait tingkat kecanduan pornografi yang marak di kalangan remaja. Dari pemahaman yang terbentuk diharapkan bisa menjadi bahan pertimbangan bagi pengambilan kebijakan terkait pencegahan dan penanganan pornografi di kalangan remaja di Indonesia.
The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach Taufiq Ismail; Fatchur Rohman
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 12 No. 2 (2019)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v12i2.14423

Abstract

The 4A tourism components, including attraction, accessibility, amenities, and ancillary, become prominent variables to be explored for their impact on visitor satisfaction and attitudinal loyalty mainly for relatively new tourism destination. This research conducted at Gili Ketapang Beach located at Probolinggo Regency as this new destination got more attention among tourists in Indonesia. Direct survey and online survey were done to collect the data from the destination spot, which gained 41 useable questionnaires. Due to sample size constraint, this research uses Partial Least Square to analyze the relationship among variables. The finding confirms that only attraction and ancillary that significantly influences visitor satisfaction; while accessibility and amenities do not have a significant role in visitor satisfaction. Next, attitudinal loyalty influenced by attraction, ancillary, and facilities but not availability. Satisfaction indeed affects visitor attitudinal loyalty of Gili Ketapang Beach. Further, the mediation role of satisfaction is well proven to amplify the role of 4A tourism components, except for accessibility.
The Effect of Consumer Satisfaction and Trust on Loyalty Through Brand Image as Mediation: Study on Online Travel Agent Tiket.com consumers Raissa Grimonia; Fatchur Rohman; Nanang Suryadi
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.541

Abstract

This study examines the effect of consumer satisfaction and trust on loyalty through brand image as mediation among consumers of the online travel agent Tiket.com. The research aims to understand the relationship between consumer satisfaction and trust, brand image, and loyalty in the context of online travel agents. The study utilizes a quantitative research approach and collects data through a survey questionnaire administered to Tiket.com consumers. The findings of this research contribute to the understanding of the factors influencing consumer loyalty in the online travel industry. The results highlight the importance of consumer satisfaction and trust in shaping brand image and ultimately influencing consumer loyalty. The implications of these findings for online travel agents and recommendations for future research are discussed.
ANALISIS PERAN EMOTIONAL BRANDING STRATEGY DALAM MENINGKATKAN LOYALITAS PENGUNJUNG PUSAT PERBELANJAAN Fatchur Rohman; Alfalasifatul Azizah
Jurnal Manajemen Pemasaran Vol. 17 No. 2 (2023): Oktober 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.17.2.90-100

Abstract

Penelitian ini bertujuan untuk menguji pengaruh langsung brand experience terhadap brand image, brand satisfaction, dan brand loyalty dalam konteks pengunjung pusat perbelanjaan. Populasi penelitian terdiri dari pengunjung pusat perbelanjaan atau mal dengan usia 18 tahun ke atas. Sampel penelitian sebanyak 218 responden dengan teknik penarikan sampel purposive. PLS-SEM digunakan untuk menguji validitas, reliabilitas instrumen, dan hipotesis penelitian. Hasil pengujian hipotesis menunjukkan bahwa brand satisfaction memediasi hubungan antara brand experience dan brand loyalty. Selain itu, brand trust juga memediasi hubungan antara brand experience dan brand loyalty. Secara teoritis, penelitian ini memberikan kontribusi dalam pemahaman tentang bagaimana faktor-faktor ini saling berhubungan dalam membentuk brand loyalty. Secara praktis, temuan penelitian ini dapat digunakan sebagai dasar untuk merumuskan strategi dalam meningkatkan loyalitas pengunjung pusat perbelanjaan atau mal.
The Effect Of Brand Innovativeness And Social Media Marketing Activity On Brand Loyalty Mediated By Brand Love In Local Luxury Fashion Brands Arie Andani Savitri; Fatchur Rohman; Sri Palupi Prabandari
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 12 (2023): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i12.76

Abstract

This study examines the effect of brand innovativeness and social media marketing activity on brand loyalty and brand love, the effect of brand love on brand loyalty, and the effect of brand love mediating brand innovativeness and social media marketing activity. The research approach used in this research was a quantitative approach with explanatory research. The sampling technique used in this research is non-probability sampling with a purposive sampling technique with 250 respondents. The data collection technique used in this study was a questionnaire distributed online via Google Forms. The data measurement technique used in this study is a Likert Scale. Data analysis methods through Validity Test, Reliability Test, Descriptive Analysis, and Partial Least Square (PLS) based SEM Analysis. The results showed that 1) brand innovativeness was proven to affect brand loyalty to the Suedeson brand, 2) Brand innovativeness is proven to affect brand love for the Suedeson brand, 3) Social media marketing activity is proven to affect brand loyalty for the Suedeson brand, 4) Social media marketing activity is proven to affect brand love for the Suedeson brand, 5) Brand love is proven to affect brand loyalty for the Suedeson brand, 6) brand innovativeness is proven to affect brand loyalty through brand love mediation.
Co-Authors Alfalasifatul Azizah Arie Andani Savitri Nanang Suryadi Raissa Grimonia Sri Palupi Prabandari Taufiq Ismail