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All Journal Jurnal Ekonomi Syariah Teori dan Terapan
Reyhan Devtyan Muhamad
Departemen Ekonomi Syariah-Fakultas Ekonomi dan Bisnis-Universitas Airlangga
Economics, Econometrics & Finance

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Analisis Pengaruh Faktor Harga, Pendapatan, Kualitas dan Atribut produk Islam Terhadap purchase intention di kedai kopi Bycoffee Surabaya Reyhan Devtyan Muhamad; Eko Fajar Cahyono
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 6 No. 12 (2019): Desember-2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol6iss201912pp2485-2497

Abstract

This study aims to analyze the influence of prices, income, quality and attributes of the Islamic religion on consumer purchasing decisions in the ByCoffee branch Coffee shop in the Surabaya city. In this study the authors used a quantitative method by collecting primary data from 120 respondents. The analytical method used is SEM PLS. The results showed that all factors had a significant influence on purchasing decisions except price factors. Significantly influential factors are Islamic quality and attribute factors while income factors have a less strong influence.Keywords: price, revenue, quality, Islamic attributes, purchasing decisions
Co-Authors Eko Fajar Cahyono, David Kaluge