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All Journal COMPETITIVENESS JOURNAL Jurnal Mirai Management Jurnal Pengabdian Masyarakat Bhinneka Innovative: Journal Of Social Science Research Jurnal Bisnis dan Kewirausahaan
Andi Batary Citta
STIM Lasharan Jaya Makassar
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
PENGARUH BIAYA PROMOSI TERHADAP PENJUALAN RUMAH PADA PT. DAYA PRIMA NUSAWISESA DI MAKASSAR Andi Batary Citta
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 3 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

The aim of this study is to know the effect of the Promotion cost at PT. Dayaprima Nusawisesa. This research is quantitative research which is explain that highlights the influence between the variables of research with the hypothesis that has been formulated previously. Data collected through observation interview, and documentation, while data analysis using simple linear regression. The results shows that the promotion cost contained in the PT. Dayaprima Nusawisesa Makassar between other banner ads / banners, stickers, billboards, sponsorship, exhibition (rent, stationery), promotional stricken areas, congratulations etc. Proving that the promotional costs incurred by the company influence on home sales, based on the results of the determination coefficient is 0,573 or 57,3% mean changes in house sales (Y), is 57,3% influenced by promotional costs (X), while the remaining 42,7% is influenced by proposed that acceptable
Co-Authors Arfiany Arfiany Arief Mashuri Dianita Veronika Fahira Salahuddin Hernita Hernita Hikmah Hikmah Mukhtar Ghalib Nurdin Brasit Nurdjanah Hamid Ria Mardiana Yusuf Zaenab Achmar