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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS AFRE Accounting Financial Review
Mukmin Mukmin
Universitas Muhammadiyah Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty Dedek Kurniawan Gultom; Muhammad Arif; Muhammad Elfi Azhar; Mukmin Mukmin
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 22, No 1 (2021): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v22i1.5633

Abstract

This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City. The sampling technique was non-probability sampling, while the sample was set at 125 people. Data collection techniques used were interviews (Interview) and a list of questions (Questionaire). The data analysis method used in this research is the Structural Equation Model method. The results showed that Actual Self affects Brand Satisfaction, Actual Self affects Brand Loyalty, Ideal Self affects Brand Satisfaction, Ideal Self affects Brand Loyalty, Brand Satisfaction affects Brand Loyalty. Brand Satisfaction can positively mediate the influence of Actual Self on Brand Loyalty and Brand Satisfaction can positively mediate the influence of Ideal Self on Brand Loyalty.
Determinants of Consumptive Behavior of Generation Z: The Moderating Role of Financial Literacy Mukmin Mukmin; Jufrizen Jufrizen; Nadia Ika Purnama; Ade Gunawan; Satria Tirtayasa
AFRE (Accounting and Financial Review) Vol 5, No 3 (2022): November 2022
Publisher : Postgraduate Program Merdeka University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/afr.v5i3.9514

Abstract

The purpose of this study was to determine the effect of Lifestyle, Self-Concept and Peer Groups on Consumptive behavior, and to examine the role of Financial Literacy in moderating the influence of Lifestyle, Self-Concept and Peer Groups on Consumptive behavior. This study uses a quantitative approach. To determine the size of the sample used Maximum Likelihood estimation in the Structural Equation Model (SEM) of 100-200 samples, then researchers will take a sample of 100-200 respondents to fulfill one of the requirements for a data analysis approach using SEM. As a result, as many as 167 students were used as research samples. The results of the study show that lifestyle, self-concept and peer groups have a positive and significant effect on consumptive behavior. Financial Literacy does not play a role in moderating the effect of Lifestyle and self-concept on Consumptive behavior. Financial Literacy plays a role in moderating the influence of Peer Groups on Consumptive behavior.DOI: https://doi.org/10.26905/afr.v5i3.9514
Co-Authors Ade Gunawan Dedek Kurniawan Gultom Jufrizen Muhammad Arif Muhammad Elfi Azhar Nadia Ika Purnama Satria Tirtayasa