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Mukti Rahardjo
Fakultas Ekonomi Universitas Tarumanagara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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IDENTIFIKASI KEPUASAN KONSUMEN DITINJAU DARI SEGI HARGA DAN KUALITAS PADA RESTORAN ABUBA STEAK DI GREENVILLE Tommy Setiawan Ruslim; Mukti Rahardjo
Jurnal Ilmiah Manajemen dan Bisnis Vol 2, No 1 (2016): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v2i1.3690

Abstract

At the time of the current era of globalization, every company should be able to compete with competitorsin order to survive. The most striking is the intense competition in the food industry, the number ofcompetitors and substitute products, Is very vulnerable to those who engaged in it to be able to compete if they can not satisfy customers. To that end, the authors are interested in creating a research against one ofthe restaurants there, by taking Abuba steak at Greenville as research material, with price as theindependent variable (X1) and quality service as the independent variable (X) to satisfaction as thedependent variable (Y). This research is done by spreading the questionnaire to 100 respondents. Throughthe data processing with PASW 18.00 is known that price as independent variable (X2) and service quality(X2), but only service quality (X21) have a significant effect on customer satisfaction (Y). Note that for 0.472for satisfaction variation can be explained by the variable price and service quality of 0.283 while the restcan be explained by other variables. With the linear regression equation is Y = 9.251 - 0.084 (X) + 0.450(X).
PENGARUH KOMUNIKASI DAN PENGEMBANGAN KARIER TERHADAP KINERJA KARYAWAN (Studi Kasus pada Kayawan PT Ideal Fastener Indonesia) Hasan Nuryadi; Catur Widayati; Tupiyati Fakultas Ekonomi Universitas Tarumanagara; Mukti Rahardjo
Jurnal Ilmiah Manajemen dan Bisnis Vol 3, No 2 (2017): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v3i2.3847

Abstract

Penelitian ini untuk mengetahui pengaruh komunikasi dan pengembnagan karier terhadapkinerja karyawan. Objek penelitian ini adalah karyawan diperusahaan PT Ideal FastenerIndonesia dengan usaha bergerak dibidang manufaktur yang berlokasi di Tangerang.Penelitian ini dilakukan terhadap 70 responden.Teknik sampling yang digunakan dalampenelitian ini adalah sampel jenuh. Karena itu, analisis data yang digunakan adalahanalisis statistik dalam bentuk uji regresi linear berganda.Hasil penelitian ini menunjukanbahwa secara parsial, variabel komunikasi mempunyai pengaruh positif terhadap variabelkinerja karyawan. Variabel penegembangan karier mempunyai pengaruh positif terhadapvariabel kinerja karyawan. Hal ini dibuktikan dari hasil uji hipotesis (ujit) menunjukannilai signifikasi dari variabel bebas.
Co-Authors Catur Widayati Hasan Nuryadi Tommy Setiawan Ruslim Tupiyati Fakultas Ekonomi Universitas Tarumanagara