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Agnes Lestari
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Social Sciences

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PELAKSANAAN STRATEGI PROMOSI SEPEDA MOTOR MERK HONDA (DEALER SEPEDA MOTOR HONDA MENARA AGUNG PAYAKUMBUH SUMATERA BARAT) Lestari, Agnes; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Menara Agung Payakumbuh a Hondamotorcycledealers who and sincethe end of2007 .Thesedealers not only sell themotorcycle , but alsothere is anofficial Hondaworkshopthat will serve every customerwho evermadea purchaseof motorcycles in theMenara AgungCabang Payakumbuh . To maintain the company afloat app opriate goals and achieve salestargets and business benef it , the Menara Agung Payaku uh implementing promotionalstrategies to achieve these goals . Research conducted at the Honda Dealers Menara AgungPayakumbuh aims to determine the promotion and impleme t ion of strategies that becomeinhibit ing factors and support in the implementat ion o promotional strategies in theMenaraAgung Cabang Payakumbuh . Data obtained in writing sci t if ic papers obtained bydistribut ing quest ionnaires to some consumers Menara A ung Cabang Payakumbuh selectedrespondents . Data analysis technique used is descript ve analysis techniques , whereafter thedata is collected , the data can be classif ied according to the indicators used in this study .Fromthe research that has been done , it is known tha the implementation of promotionalstrategies in theMenara Agung Cabang Payakumbuh can b categorized as "good enough ".It can be seen from the responses given by the respondents in the study . That is why it isrecommended that Menara Agung Cabang Payakumbuh over he Great Dealer implementpromotional strategies with better , and minimize obst cles that become obstacles in theimplementat ionof promotional strategies .Keyword : pemasaran, bauran pemasaran, promosi, strategi promosi.
Co-Authors Endang Sutrisna