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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Doktor Manajemen (JDM) Kajian Akuntansi
Havidz Aima
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH BRAND EQUITY, PERSEPSI HARGA DAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN PRODUK PAKAIAN MEREK OLD BLUE COMPANY Ludfi Mariadi; Havidz Aima
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 1 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.314 KB)

Abstract

Abstract: This thesis aims is to know effect of brand equity, perceived price, and distribution to customer satisfaction on apparel brand Oldblue Company. The method that used is an explanatory analysis by data collection through literature review, observation, and interviews. This observation found that perceived price variables has no significant effect on customer satisfaction, while other variables, brand equity anddistribution in individually and simultaneously have significant effect on customer satisfaction. Brand feelings or self-confidence that is felt by customers when wearing Oldblue products make customers feel satisfied and make Oldblue as preferred customer favorite products. The availability of the product in Oldblue retailers make customers feel satisfied and created customers’ loyalty, so that customers do not needto switch to another brand to get the product that suits with them because retailers of Oldblue always provide it. Brand equity and distribution affected customer satisfaction at 56.3%, so the remaining 43.7% is influenced by other variables not that not observed.Keywords: Brand Equity, Perceived Price, Distribution, Customer Satisfaction  
Pengaruh Breakthrough Leadership Pada Kinerja Organisasi Dengan Mediasi Motivasi Karyawan Dan Kepuasan Karyawan Di Perusahaan Tambang Batubara Tbk Di Indonesia (IDX-Listed) Joko Triraharjo; Achmad Sutawijaya; Ahmad Badawy Saluy; Havidz Aima
Jurnal Doktor Manajemen (JDM) Vol 2, No 2 (2019): SEPTEMBER 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v2i2.10067

Abstract

Indonesia adalah ekportir batu bara terbesar di dunia. Total produksi batu bara Indonesia pada tahun 2018 sebesar 528 juta ton. Dari jumlah tersebut, 320 juta ton di produksi oleh perusahaan pertambangan batu bara yang terdaftar di Bursa Efek Indonesia. Kinerja perusahaan tambang batubara di Indonesia yang sudah tbk di periode 2014 sampai dengan 2018 terdapat gap yang sangat tinggi. Perbedaan gap kinerja ini yang di duga salah satu nya di pengaruhi oleh gaya kepemimpinan di perusahaan tersebut. Tujuan penelitian ini adalah untuk menganalisis pengaruh breakthrough leadership terhadap kinerja organisasi dengan motivasi dan kepuasan karyawan sebagai variabel intervening di perusahaan pertambangan batubara yang terdaftar di BEI di Indonesia. Responden dari penelitian ini adalah 12 perusahaan pertambangan batubara yang terdaftar di BEI di Indonesia. Jenis penelitian yang digunakan adalah metode kuantitatif. Responden penelitian adalah 113 orang pada posisi supervisor hingga direktur. Data dianalisis menggunakan Structural Equation Model (SEM – AMOS). Hasil penelitian menunjukkan bahwa breakthrough leadership mempunyai pengaruh positip dan significant terhadap employee motivation dan employee satisfaction, tetapi tidak mempunyai pengaruh positif terhadap performance organisasi , employee motivation dan employee satisfaction mempunyai pengaruh positip terhadap performance organisasi. Employee satisfaction dan employee motivation tidak memediasi antara breakthrough leadership terhadap kinerja organisasi.
Perusahaan Tambang Batubara Tbk (IDX-Listed) Indonesia: Gaya Kepemimpinan Breakthrough Siknifikan Menaikkan Kinerja Organisasi melalui Kepuasan Karyawan Joko Triraharjo; Havidz Aima; Achmad Hidayat Sutawidjaya; Ahmad Badawi Saluyv
Kajian Akuntansi Volume 22, No. 2, 2021
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ka.v22i2.6501

Abstract

Indonesia is the largest coal exporter in the world. Indonesia's total coal production in 2018 was 528 million tons. Of this amount, 320 million tons were produced by coal mining companies listed on the Indonesia Stock Exchange. The phenomenon of the performance of coal mining companies in Indonesia which has been established in the period 2014 to 2018 there is a very high difference, both in terms of financial performance and the resulting production. The difference in the performance gap is thought to be influenced by the leadership style in the company. The purpose of this study is to analyze the effect of transformational leadership style, servant and breakthrough leadership on organizational performance with employee satisfaction as an intervening variable in coal mining companies listed on the Indonesia Stock Exchange and suggest implications for improving company performance. The respondents of this study were 15 coal mining companies listed on the Indonesian stock exchange. The type of research used is a quantitative method with 201 respondents, in supervisory to director positions. Data were analyzed using Structural Equation Model (SEM – AMOS). The results of the study indicate that the current speed of change in organizational behavior, technology and the business environment in the coal mining sector in Indonesia requires a change in the existing leadership style towards breakthrough leadership with 5 (five) dimensions, so that in its implication in the coal industry sector the existing leaders Currently, more emphasis is placed on changing leadership styles to become “multi power leaders” and “visionary leaders” and this will significantly increase organizational performance through employee satisfaction.
Co-Authors Achmad Hidayat Sutawidjaya Achmad Sutawijaya Ludfi Mariadi Saluy, A Badawi Tri Joko Raharjo