Article Per Year (5 Year)
p-Index From 2019 - 2024
1.503
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Enrichment : Journal of Management Jurnal Ekonomi Jurnal Manajemen dan Pemasaran Jasa
Bastaman, Aam -
Universitas Trilogi, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
Lombok Islamic Tourism Attractiveness: Non-Moslem Perspectives Bastaman, Aam -
International Journal of Supply Chain Management Vol 7, No 2 (2018): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (13.161 KB)

Abstract

Regional Government of Lombok, West Nusa Tenggara (previously known as Lesser Sunda Islands) has declared the island of Lombok as Islamic tourism destination. The aim is to keep Islamic tradition in Lombok and offer Lombok uniqueness with strong Islamic characteristics and background to visitors. This new Islamic branding also to differentiate Lombok with Bali which is perceived too western, despite its strong local culture. The Islamic tourism branding is also to attract Moslem visitors from both local and overseas as well non-Moslem to enjoy Lombok without having to leave Islamic way of life and for the host on welcoming and serving the tourists during the visit. This new branding however arises some new questions; how the non-Moslem would response to the new Islamic tourism branding and what are the related potential issues and concerns. To answer the questions a preliminary qualitative study was conducted  through series of interview with some Indonesian non-Moslem informants who have strong interest in tourism. The result suggest there is an acceptenace of Islamic tourism and branding and signifies Indonesia as Moslim country. Peace, inclusiveness, and being universal are the potiential key branding points for Islamic tourism in Lombok, with the island natural beauty and cultural heritage as the main attraction. however, there is a concern of misunderstanding of Islam as religion which emphasizes on strictnes and restrictions. Yet the issue could further be explored in the future research.
THE INFLUENCE OF MARKETING MIX AND SERVICE QUALITY ON CORPORATE REPUTATION AND ITS IMPACT ON REPURCHASE DECISION Aam Bastaman; Mufti Royyansyah
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 2 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.668 KB)

Abstract

Abstract. Retail business is a growing Industry in Indonesia. Among others there aretwo important variables in retail business: Marketing mix and service quality. Thisresearch are aimed first to know and to analysis the influence of marketing mix andservice quality on corporate reputation and its impact on repurchase decision directlyand indirectly. Secondly, to analysis which variables affect mostly on corporatereputation and on repurchase decision. The research approaches using quantitativeapproach with survey method. Tool for the statistical test used structural equationmodeling (SEM) with LISREL 8.7 software. There are 200 respondents involved,mostly are middle income people. Method of sampling used non probability samplingmethod in particular by accidental sampling. The results: Marketing mix directlyinfluenced corporate reputation and repurchase decision directly and indirectly mediatedby corporate reputation. In the other hand, service quality directly did not influencecorporate reputation it also did not influence decision to repurchase directly andindirectly through corporate reputation. Lastly, corporate reputation directly influencedrepurchases decision. Implication of the research it is obvious in retail industrycustomer decision on repurchase is highly based on and influenced by marketing mix,especially pricing policy and decision.
Perancangan Produk Penunjang Aktivitas di Masa Normal Baru Berbahan Printing Canvas untuk Omorfa Matia Arumelia Krismoniqasari; Bayyinah Nurrul Haq; Aam Bastaman
Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya Vol 19, No 2 (2020)
Publisher : LPPM, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/iptek_desain.v19i2.7940

Abstract

Abstrak—Usaha Kecil dan Menengah (UKM) merupakan usaha ekonomi produktif yang berdiri sendiri atas inisiatif seseorang atau sekelompok orang. Saat ini banyak UKM  yang menjual produk yang dapat memenuhi kebutuhan saat berpergian pada masa normal baru dengan menggunakan  teknologi digital printing salah satunya UKM Omorfa Matia. Tulisan ini membahas dari perancangan produk yang berupa satu rangkaian koleksi terdiri dari tote bag, masker, face shield, strap, dan tempat hand sanitizer untuk UKM Omorfa Matia. Perancangan ini melalui beberapa tahapan  yaitu tahapan penelitian awal yang meliputi kegiatan pengumpulan data dengan teknik observasi, wawancara, dan pengumpulan data dari berbagai sumber. Data lapangan dianalisis menggunakan analisa SWOT, Space Matriks, IFAS EFAS, BCG, Benchmark Wheel, untuk mendapatkan rekomendasi yang akan dijadikan konsep desain yang sesuai kebutuhan pasar. Pengembangan konsep dilakukan dengan Metode Scamper. Hasil dari perancangan ini adalah produk tote bag, masker, face shield, strap, dan tempat handsanitizer tas yang inovatif berbahan printing canvas yang dapat digunakan untuk berpergian ke luar rumah.Abstract— Small and Medium Enterprises (SMEs) are productive economic ventures that are self-founded on the contribution of a person or group of people. Currently, there are many SMEs sell products that can meet the needs when traveling in new normal times by using digital printing technology, one of them is Omorfa Matia. This paper discusses the product design in the form of a series of collections consisting of tote bags, masks, face shields, straps, and a hand sanitizer for Omorfa Matia SMEs. This design went through several stages which included the above research which included data collection activities with observation, interview, and data collection techniques from various sources. Field data were analyzed using SWOT analysis, Space Matrix, IFAS EFAS, BCG, Benchmark Wheel, to get updates which will be according to the design concept that suits the market needs. Concept development is carried out using the SCAMPER Method. The results of this design are products of tote bags, masks, face shields, straps, and an innovative hand-held bag holder with canvas printing material that can be used to travel outside the home.
Techonososiopreneur: Development Strategy of Halal Travel Agency (Using VCIT Model) Amaliyah Amaliyah; Muhammad Iqbal Arrasyid; Aam Bastaman; Dwi Sunu Kanto
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The potential of Halal Travel Agents business is increasing by considering the increasing position of Indonesia as a country that is the second largest Muslim tourist destination in 2018. Even the Indonesian government in 2019 targets the first rank as a country that becomes a Muslim tourist. In addition, related to the industrial revolution, the process has led to industry 4.0, so that in addition to referring to people's demands for Muslim travel services that are getting better, Halal Travel Agencies also need to carry out various evaluations and developments to run amid the ongoing 4.0 industrial revolution. This type of research is qualitative using a phenomenological with analytical techniques that refer to the VCIT model (Value, Innovation, Culture, Technology). The research results obtained are change the corporate mindset of the first travel agency, there must be more intensive and assertive promotion, education and details about Halal Travel Menu
THE INFLUENCE OF SERVICE QUALITY, PROMOTION AND CUSTOMER VALUE TOWARDS CUSTOMER SATISFACTION AND ITS EFFECT ON CUSTOMER LOYALTY IN TOURISM INDUSTRY PRIOR TO COVID-19 PANDEMIC Randy Rachmadiary Dharma; Aam Bastaman
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.303 KB) | DOI: 10.34308/eqien.v11i1.748

Abstract

Prior to Covid-19 pandemic tourism industry has grown rapidly in Indonesia. It becomes one of most important industry to support Indonesia sustainable economy. Marketing plays a crucial role in making the tourism industry attain its objective. However, identification of the key success factors in tourism industry has to be determined. The purpose of this research is to analyses the influences of Service Quality, Promotion and Customer Value towards Customer Satisfaction and its effects on Customer Loyalty in tourism industry. The research took place in the Old Jakarta tourism area. The samples of this research are 400 Sample of domestic tourists. The results of the analysis showed that Service Quality, Promotion and Customer Value have positive influence and significant toward Customer Satisfaction. Likewise, Service Quality, Promotion and Customer Value have positive and significant influence toward Customer Loyalty directly and indirectly through mediating of Customer Satisfaction. Further, Customer Satisfaction has positive influence and significant toward Customer Loyalty. Theoretical implications and suggestions for future research in tourism industry have been elaborated at the end of this study.
ADOPTING CONVENTIONAL BUDGET HOTELS INTO MUSLIM-FRIENDLY BUDGET HOTELS: AN EXPLORATORY ANALYSIS Aam Bastaman; Faridah Hj. Hassan; Ayu Ekasari; Yodfiatfinda Yodfiatfinda
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Budget hotels play an important role in accommodating Muslim youth and low budget travelers who are price-sensitive, as there has been an increasing trend of Muslims traveling across countries. Muslim market is an increasingly attractive market for the tourism industry, thus, providing a big opportunity for budget hotels to offer their services. One of the concerns among the Muslim tourists is whether the hotel is Muslim friendly and could accommodate their halal lifestyle. For example, the availability of facilities for ablution, wet toilet, staffs with a modest dressing code, no pork served, no alcohol, and no adultery entertainment. Meanwhile, budget hotel faces other limitation for Muslim visitors, such as narrow rooms for praying, limited building and land size, resources, etc. The objective of this study is to analyze the appropriateness for conventional budget hotels to adopt into Muslim friendly budget hotels using TOWS analysis. The findings from this study are expected to provide information to indicate the importance of halal tourism knowledge among the conventional budget hotel industry stakeholders to be fully prepared with the opportunities to welcome Muslim visitors. A qualitative approach was employed for this exploratory study. The analyses utilized both primary data through in-depth interviews with selected informants and secondary data from previous research and publications. Moreover, observation was also conducted at several budget hotels within several states in Malaysia. The Muslim-friendly budget hotel model encounters some barriers especially in terms of facilities to support the halal standard.
The effects of e-trust, e-service quality and e-wom to e-loyalty with e-satisfaction as an intervening variables of jenius app users in Jakarta Witha Dainy Sulistio; Aam Bastaman
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1049

Abstract

he era development in corporate management is required to be able to determine strategies and innovation to survive in business competition, so that it can keep customer satisfaction. There is one of the application, namely Jenius application that must maintain customers. There are some purposes in this study, such as to determine whether E-Trust affects E-Satisfaction Jenius users, whether E-Service Quality affects the E-Satisfaction of Jenius users, whether E-WOM quality affects the E-Satisfaction of Jenius users, whether E-Trust affects E-Loyalty of Jenius users, whether E-Service Quality affects the E-Loyalty of Jenius users, whether E-WOM affects E-loyalty of Jenius users, whether E-Satisfaction affects E-Loyalty of Jenius users, whether E-Service quality affects E-Loyalty of Jenius users through E-Satisfaction as an intervening variable of Jenius users, whether E-Trust affects E-Loyalty of Jenius users through E-Satisfaction as an intervening variable, and whether E-WOM affects E-Loyalty of Jenius users through E-Satisfaction as an intervening variable. This research method employed descriptive research with quantitative approach. The results of this study revealed that the effects of E-Trust, E-Service Quality, and E-WOM on E-Loyalty mediated E-Satisfaction. This research involved 130 respondents of Jenius customers who are active and domiciled in Jakarta.
Destination characteristics of modest fashion city: Tourism marketing perspectives Aam Bastaman; Ismah Osman; Putri Rakhmadhani Nur Rimbawati
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15545

Abstract

Purpose – Cities aim to differentiate themselves and project a favorable image to maintain a competitive edge in today's tourism industry, which this endeavor includes the city of Bandung. Bandung has undergone certain facelifts within its metropolitan areas to establish city uniqueness concentrating on fashion and design. Hence, this study aims to examine Bandung’s brand image and personality, emphasizing the branding of Bandung as a modest fashion city and its impact on business, fashion, culture, and tradition. Design/methodology/approach –Utilizing qualitative research, this research narrates the findings of in-depth interviews with selected informants, specifically, the locals and the tourists, in addition to the use of desk research, and observation. Thus, it analyzes the perception of the tourists and local people concerning Bandung’s aptitude as a modest fashion city and its capacity to capture the target market, locally and abroad. Findings – Business tourism is crucial to Bandung’s development and vision to be a modest fashion destination. Bandung has the potential to achieve the vision due to its people’s outstanding creativity. It makes an expansion towards a destination concentrating on modest fashion viable. Consequently, the city boasts a thriving textile industry, a solid local administration, vibrant local entrepreneurship, a strong fashion sense built on tertiary education, and an excellent collaborative relationship between the local community, academicians, industry, and the government. Research limitations/implications – This study unearth the preliminary research phase for a new city trademark. Nevertheless, quantitative and longitudinal research is required. Practical implications – The study discusses the implications for developing a consistent destination branding strategy by analyzing the initial stages of Bandung as a modest fashion destination Originality/value – The study presents specific recommendations to tourism and hospitality practitioners for widening Bandung’s destination image to capitalize on the city's art and cultural heritage. It is also of interest to tourism researchers since it contributes methodologically to the literature on place branding through projective methodologies. Keywords: Bandung city; Destination image; Modest fashion tourism; Qualitative Research;
THE INFLUENCE OF ADVERTISING APPEALS, LIFESTYLE AND CELEBRITY ENDORSER ON THE DECISION TO USE THE DIGITAL KREDIVO CREDIT PLATFORM WITH BRAND IMAGE AS AN INTERVENING VARIABLE Hana Mardhiyah Ar Rasyida Zahra; Dwi Sunu Kanto; Aam Bastaman
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of advertising appeals, lifestyle and celebrity endorser both partially and simultaneously on consumer’s usage decision in choosing credit digital platform Kredivo with brand image as intervening variable. The independent variables used in this study are advertising appeals (X1), lifestyle (X2) and celebrity endorser (X3), while the dependent variable is a usage decision (Y) and intervening variable is brand image (Z). the research method used in this study is quantitative research methods, by using a sample of 131 consumer Kredivo respondents in Jabodetabek areas. The sampling technique used in the survey is nonprobability sampling with accidental sampling type. The analytical method applied in this study is SEM PLS analysis using SmartPLS 3 software. The results of this study indicate that advertising appeals variable has no significant effect partially and simultaneously on the use decision variable, lifestyle variable has a partial mediating effect on the use decision variable and the celebrity endorser variable has a full mediating effect on the use decision variable.
Pengaruh Kualitas Produk, Kualitas Layanan dan Citra Merek Terhadap Keputusan Pembelian dengan Kepercayaan Merek Sebagai Variabel Mediasi (Studi pada Konsumen BTS Meal McD di Kota Jakarta Selatan) Maya Wido Anugrahdewi; Aam Bastaman
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.15462

Abstract

Penelitian ini menganalisis faktor-faktor yang mempengaruhi persepsi konsumen terhadap merek dan keputusan pembelian mereka. Hasil penelitian menunjukkan bahwa kepercayaan konsumen, kualitas produk, layanan, dan citra merek berperan penting dalam menentukan keputusan pembelian. Untuk meningkatkan persepsi konsumen terhadap merek, perusahaan perlu membangun citra merek yang positif, meningkatkan kepercayaan konsumen dengan transparansi dan konsistensi merek, serta meningkatkan kualitas layanan dan produk. Pendekatan holistik yang memperhatikan semua elemen tersebut dapat meningkatkan efektivitas strategi pemasaran dan manajemen merek. Namun, penelitian ini memiliki batasan, dan penelitian masa depan perlu melibatkan variasi demografis yang lebih luas untuk memahami dampak faktor eksternal pada perilaku konsumen.
Co-Authors Amaliyah Amaliyah Arumelia Krismoniqasari Ayu Ekasari Bayyinah Nurrul Haq Dwi Sunu Kanto Dwi Sunu Kanto Faridah Hj. Hassan Hana Mardhiyah Ar Rasyida Zahra Ismah Osman Maya Wido Anugrahdewi Mufti Royyansyah Muhammad Iqbal Arrasyid Putri Rakhmadhani Nur Rimbawati Randy Rachmadiary Dharma Witha Dainy Sulistio Yodfiatfinda, Yodfiatfinda