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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia
Sony Kusumasondjaja
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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IDENTITAS SOSIAL, NORMA KELOMPOK, KEPERCAYAAN DAN ONLINE HELPING BEHAVIOR PADA KOMUNITAS SOSIAL BERBASIS FACEBOOK Sony Kusumasondjaja
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.497 KB)

Abstract

Abstract. AIMI (Association of Indonesian Breastfeeding Mothers) is one of the nonprofitentities in Indonesia that relies on its social media account to facilitate itsmembers to help and support each other in issues related with breastfeeding activities.This research investigates whether social identity, member’s trust to the group andother members, and group norms are the antecedents of online helping behavior inAIMI Facebook Group. Data was collected using online questionnaire posted on theAIMI online forum in Facebook. Respondents were AIMI members recruited usingjudgment sampling; which allowed only member who had posted their ideas orthoughts or comments in the AIMI online forum in Facebook. Findings suggest that thestronger the social identity shared among members of the community, the greater thetrust and group norms developed among the members. Greater trust and group normslead to greater likelihood of online helping behavior among the membersKeywords: social identity, online helping behavior, trust, community, social mediaAbstrak. AIMI (Asosiasi Ibu Menyusui Indonesia) adalah suatu lembaga non-profit diIndonesia yang mengandalkan akun media sosial mereka untuk memfasilitasianggotanya untuk saling mendukung dalam kegiatan-kegiatan yang berhubungandengan aktivitas menyusui. Penelitian ini menyelidiki apakah identitas sosial,kepercayaan anggota, dan norma kelompok merupakan anteseden online helpingbehavior pada AIMI Facebook Group. Data diperoleh dengan menyebarkan kuesioneronline yang diposting di Facebook page AIMI. Responden adalah anggota AIMIdirekrut melalui judgment sampling; dengan kriteria yang membatasi hanya anggotaAIMI yang pernah melakukan posting di forum tersebut yang direkrut sebagairesponden..Temuan penelitian ini menyatakan bahwa online helping behavior dapattercipta dari identitas sosial yang kuat, kepercayaan besar, dan norma kelompok diantara anggotanya.Kata Kunci: identitas sosial, online helping behavior, trust, community, media sosial
Pengaruh Kesadaran Nilai, Integritas, Gratifikasi Personal, dan Penghindaran Risiko terhadap Sikap dan Perilaku pada Produk Lagu Bajakan Sony Kusumasondjaja; Syahrial Ashari
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 2 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2014
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i2.24

Abstract

The increasing adoption of pirated music products in Indonesia intesifies the needs to understand factors influecing consumers to buy pirated music products. This study examines the impact of value consciousness, personal integrity, risk avoidance, and personal gratification on consumer attitude toward pirated music products and their intention to buy the products. Data was collected through mall-intercept survey distributed on several music concerts involving 150 music lovers. Findings suggest that consumers who are aware of product value tend to have favorable attitued and intention toward pirated music products, meanwhile consumers whose high level of personal integrity, risk avoidance, and personal gratification also have positive attitude and intention toward the pirated music products. Research contributions and implications are also discussed. Kata Kunci: kesadaran nilai, risiko, sikap, niat konsumen, online marketing
Co-Authors Syahrial Ashari