Jurnal Manajemen dan Bisnis Indonesia
Vol 1 No 2 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2014

Pengaruh Kesadaran Nilai, Integritas, Gratifikasi Personal, dan Penghindaran Risiko terhadap Sikap dan Perilaku pada Produk Lagu Bajakan

Sony Kusumasondjaja (Unknown)
Syahrial Ashari (Unknown)



Article Info

Publish Date
01 Feb 2014

Abstract

The increasing adoption of pirated music products in Indonesia intesifies the needs to understand factors influecing consumers to buy pirated music products. This study examines the impact of value consciousness, personal integrity, risk avoidance, and personal gratification on consumer attitude toward pirated music products and their intention to buy the products. Data was collected through mall-intercept survey distributed on several music concerts involving 150 music lovers. Findings suggest that consumers who are aware of product value tend to have favorable attitued and intention toward pirated music products, meanwhile consumers whose high level of personal integrity, risk avoidance, and personal gratification also have positive attitude and intention toward the pirated music products. Research contributions and implications are also discussed. Kata Kunci: kesadaran nilai, risiko, sikap, niat konsumen, online marketing

Copyrights © 2014






Journal Info

Abbrev

jurnal

Publisher

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Manajemen Bisnis Indonesia (JMBI), ISSN 2597-6230 online ; 2338-4557 print , diterbitkan sejak tahun 2013 oleh Pengurus Pusat Asosiasi Forum Manajemen Indonesia (FMI). Terbit secara berkala 3 (tiga) kali dalam 1 tahun, dengan frekwensi penerbitan di bulan Februari, Juni, dan ...