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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Clean and Sustainable Production
Dudi Permana
Mercu Buana University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION Yanto Ramli; Dudi Permana; Mochamad Soelton; Swarmilah Hariani; Tantri Yanuar
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i3.005

Abstract

The disposal of plastic waste in the ocean has become a serious issue in Indonesia. There has been plenty of news referring the plastic trash in the Ocean, which has harm and kill lots of sea animals around the ocean and also create unhealthy environment. The intention of this study is to analyze and implement green marketing in fast food restaurants to promote and educate customers referring to the dangers of using plastic products and  control them from the fast food restaurants. This research is to analyze the customer awareness and bahavior towards their purchase decision in relating to green marketing as the intervening variable. The collection of data is done through the distribution of questionnaire to the respondents,thecustomers ofKFC restaurants in Jakarta, Indonesia is the respondent of this research. The method of analysis is based on descriptive and verification research, the sample determination is usingPurposive Random Sampling and the data analysis is using Partial Least Square (PLS). The results show that customer awareness and customer behavior have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer awareness. The results show that KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually their behavior of preventing the plastic products start to increase after implementing green marketing which have educate them concerning the danger of plastic waste and the limitation of plastic products in the restaurants.
Building the Concept of Small and Medium Enterprise Business Resilience: Literature Review Dinar Nur Affini; Veitzhal Rivai; Mafizatun Nurhayati; Dudi Permana; Ahmad H Sutawidjaya
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.7539

Abstract

Business resilience research has increased rapidly and received attention from researchers. However, the literature still provides few definitions, measurements, and variables that affect the concept. Therefore, there is still a gap in contributing the latest knowledge related to these fields and putting it in this journal article. On this occasion, researchers pay special attention to the resilience of SMEs in developing countries. The importance of SME business for the national economy so that it requires attention in resilience research. The researcher applies a well-structured systematic literature review procedure. This journal article offers (1) a review of the SME resilience literature from 2015 to November 2021, consisting of 72 articles, and (2) a review, specifically for developing countries. This review concludes that the definition of resilience varies widely, and its measurement and the factors that influence it vary widely. Not much resilience research has paid attention to the context of SMEs in developing countries. Based on the review results, researchers present features that can distinguish resilience; provide an alternative to add to the theoretical basis for research on resilience in the future.
Analysis of the Influence of Instagram Review, Destination Image and Tourist Attraction on the Interest of Highers Go to Mount Gede Pangrango National Park Dudi Permana
Clean and Sustainable Production Vol. 1 No. 1 (2023): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2023.003

Abstract

This study aims to analyze the influence of Instagram Review, Destination Image and Tourist Attraction Analysis on Interest of Climbers in Gunung Gede Pangrango National Park. The research design used by the author in this study uses causal research. To measure the variables, this study used a Likert scale. In this study, the research population is all people who have not, or have visited the Gunung Gede Pangrango National Park Tourism Object. Based on the number of the population that is not known with certainty, the sampling technique used is the Hair technique (2010) where the indicators are multiplied by 5 to 10. To collect data from various sources, this study uses a questionnaire data collection technique. The results showed that (1) Instagram Review had a positive and significant effect on the Visit Intention variable, (2) Destination Image had a positive and significant effect on the Visit Intention variable, and (3) Tourist Attraction has a positive and significant effect on the Visit Intention variable.
Impact Of Androgyne Influencer Use On Consumers Buying Interests On Social Media Instagram Dudi Permana; Maria Ximenes
Clean and Sustainable Production Vol. 1 No. 1 (2023): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2023.004

Abstract

Increased human activity has resulted in a decline in environmental quality. This condition leads to a greater impact on global warming. To minimize these negative impacts and improve sustainable quality of life, the Indonesian government has a strategic initiative in the form of sustainable resource allocation. The Indonesian government not only relies on government banks that can create financial stability, but also relies on local government banks that can create regional financial stability. In line with the Indonesian government's strategy, the study uses the SRI-Kehati Sustainability Index to analyze the relationship between state-owned bank lending and local government banks. Regression results show that Landesbanken has a relatively higher proportion of sustainable financing in the industrial sector at 13% than Landesbanken's 11%. However, state-owned banks contribute only 3% to the non-industrial sector, while local government banks contribute 6%. Moreover, the impulse response results show that compared to local government banks, state-owned banks have relatively more non-significant negative responses. When it comes to these results, no bank has had the greatest impact on building sustainable finance. However, both have their own merits in implementing appropriate sustainable financing when governments do not rely solely on government regulations and guidelines. However, securing enough financing and access to bank loans is expected to lead to better sustainable financing.
Co-Authors Ahmad H Sutawidjaya Dinar Nur Affini Hariani, Swarmilah Mafizatun Nurhayati Maria Ximenes Mochamad Soelton Tantri Yanuar Rahmat Syah Veitzhal Rivai Yanto Ramli